Chapter 1
main theme vs good looking?
Wang Xiaoyi: Are 's "main melody" and "beautiful" a pair of "contradictions" that cannot be taken into account? What do you think about this issue? The main theme of
is not contradictory to "good-looking", and a really good-looking film should be "eye-catching, brain-penetrating". Creation stems from the "love of stories", the "love of life", the "love of human nature", the "love of dreams", and the "love of uniqueness".
Whether the theme or other films, love is the connection between creators and audiences. Love makes the audience have empathy and sympathy.
Literary and artistic works are the symbols of the times, and online movies are also the epitome of culture, which cannot be separated from or isolated from the times.
The main theme of online movies is not a specific concept, but a specific expression that attaches the most mainstream, most positive and broadest era value and social consensus to the work.
Every society has its own mainstream concept, which is presented through institutionalized and non-institutionalized rules. That is to say, our concept is implied in laws and regulations, policy requirements, ethics and even daily communication. Online movies are interpreted in different ways.
In recent years, under the guidance of relevant authorities, a number of major historical and contemporary themes, including the War to Resist US Aggression and Aid Korea, the War of Resistance Against Japanese Aggression, poverty alleviation, building a new era, and creating a better life, have entered the vision of online movie creators. They fully considered the art and media laws of online movies, and created a batch of online movies with the main theme of thinking, expressing, mainstream stories, and excellent production. This creative trend not only helps the development of online movies to expand the subject space and break the audience circle, but also gives full play to the advantages of short production cycle, flexible volume and controllable cost of online movies, adding a "" Hussar".
Chapter 2
Success example
Wang Xiaoyi: So in recent years, what main theme online movies have been popular and popular?
has created two series of online film themes in the past two years, "I'm from Beijing" and "I'm a Policeman", which are representative works with good social response, strong artistic style and high production completion.
's "I'm from Beijing" series consists of six online movies including "Helping Brothers", "Boiled Goose in Iron Pot", "Happy New Year", "Fu from the Sky", "Press the Gourd to Pick Up Pears", and "Autumn in Manidui". , from the perspective of Beijing's temporary cadres, with the key words of poverty alleviation, rural revitalization and common prosperity, telling six different styles of poverty alleviation stories. Judging from a single work, these stories depict the earthy contest and reconciliation between temporary cadres and villagers, with a distinct comedy style, entertaining and entertaining. From a series point of view, the story of "I'm from Beijing" tells the story from the mountainous area of southwest Guizhou to the black land of northeast China, then from the border town of Suibin to Henan, the hinterland of the Central Plains, and finally ends in the plateau of southern Sichuan, forming a grand picture of rural revitalization. broad picture.
"I am a policeman" series is based on real deeds, with model heroes in different positions in the public security system as the prototype, telling a real policeman one by onestory. At present, this series has launched three "Chasing the Murderer", "Sword Action" and "Anti-Black Hero". Among them are the criminal investigation chase and escape story, the thunderous anti-drug confrontation, and the anti-criminal operation with many forces intertwined. As a series of online movies, it co-ordinates the whole film with strong plot narrative and documentary style. While satisfying the audience's pursuit of thrilling stories and action scenes, it also successfully let the audience know the deeds of heroic models, approached the police group, and gained good results. social response. In addition to the serialized theme creations of
, military war-themed online movies represented by "Blood and Unknown", "Life and Death" and "Surprise: Tunnel Warfare" have also developed by leaps and bounds in the past two years. In the user portraits of online movies, male audiences who prefer action movies occupy the mainstream. In the past, online movies were limited by the production volume, and most of them used adventure action movies and crime action movies to meet the viewing needs of this part of the audience. However, with the development of the industry scale and the promotion of military war-themed cinema movies, some online movie creators have also begun to explore ways to make war movies that adapt to the content form of online students.
takes "Blood and Unknown River" as an example. This film will be launched in April 2021. It tells the story of the three platoons of the Chinese Volunteer Army who were ordered to go deep behind the enemy's rescue and reconnaissance platoon during the War to Resist U.S. Aggression and Aid Korea, and fought bloody battles with the U.S. heavy artillery battalion. In order to tightly attract the attention of the audience, the main creator not only strives for perfection in the shooting of war scenes, but also designs a main task line with small incisions and concentrated contradictions. In the film, from the three rows of rescue and reconnaissance platoons, to the ambush of the American heavy artillery battalion after the two rows meet, and then to changing the plan after the failed ambush to get the radio station to call the headquarters for artillery fire, the tasks are interlinked, authentic and immersive. In addition, "Blood and Nameless River" also combines the historical background of the "cold gun and cold gun" movement, cleverly uses the sniper element preferred by young audiences, and creates a gripping and tense confrontation with a controllable scale of war scenes, which is twice the result with half the effort.
This year, online movies about military warfare still maintained a relatively strong creative momentum. In particular, it is worth noting that, driven by works such as "Blood in the Unknown River" and the cinema movie "Sniper", the action element of "sniper" has been brought into full play in this year's online film creation.
takes "Sniper Hero", which was launched in June this year, as an example. This work with the background of resisting U.S. aggression and aiding Korea abandons the grand perspective and tells the growth story of a young volunteer sniper who has newly joined the special shooting class. The personal growth perspective gives this work a stronger sense of substitution. The protagonist Ren Dongfeng grew from a recruit who wanted to take "Shui Lianzhu" to avenge his comrades in arms, to a sniper who obeyed orders, had a mission, and had excellent skills. This process is fascinating. But Ren Dongfeng is not the absolute protagonist of this movie. The main creator also created a group of snipers including squad leader Gao Zhankui, observer Datou, student soldier Wang Qing, etc. around him. This also echoes the idea of the title: the sniper is not a lonely hero, but a member of the hero collective.
In the action scenes, "Sniper Hero" contributed two impressive sniper duels. One is Ren Dongfeng, Wang Qing and the enemy ace sniper Schumann on a narrow road in the tunnel; the other is that the squad leader leads Ren Dongfeng at the end of the film and chases Shuman in the woods where the enemy planes are circling. These two scenes, with a small number of players and restrained fireworks special effects, produced a unique thrilling feeling, which is worthy of reference for similar online movies.
It can be seen from this that in the field of online movies, as long as creators can figure out the expression rules that adapt to the content form of online students, military war movies also have greater potential. In
's creations with the theme of building a new era and creating a better life, there are also a number of excellent works with a sinking perspective, pursuit of daily aesthetics and grassroots expression. For example, "Flying Man of China", which features a courier from Beibiao, "The Donkey on the Tree 2 The Donkey Moves", which shows the process of the first secretary persuading the nail households in the village to relocate; a good place", and the spotlightThe collective creation of "Our New Life" on many social hot topics such as intergenerational relations, divorce cooling-off period, left-behind children, and old age support...
These works, some of them show the life plight of ordinary people with a simple and optimistic attitude , some face the unexpected micro-problems in the rural revitalization, some look back at the childhood life in the countryside with a tender eye, and some integrate the most vivid life waves in the form of a platter. Although there are various themes, these works have bid farewell to the stereotype of online movies that are often immortal, demons, and monsters, and focus on the stories of ordinary people in a close-to-everyday manner. They are opposite to the fantasy special effects films "three feet off the ground" and constitute an important pole of online movies.
Chapter 3
Upgrade Cheats
Net Xiaoyi: So, how can online movies with themes of themes be made better on the existing basis?
The creation of online movies with the theme of the main theme should avoid clichés and avoid the creation mode of "social drama", that is, directly pointing out the ills of society or people, and showing the remedy in a dramatic way. Use "figuration" instead of "group portrait" as much as possible, look at "visible facts" but also dig "truth of life", show big feelings with small stories, show true feelings from details, and show the great China through the little changes of ordinary streets. Great change. For
as the main theme of online movies, fully expressing mainstream values and positive concepts is the primary task, and how to present them completely and accurately is an important proposition, at least from two aspects.
On the one hand, the main theme online movie carries the mission of presenting the mainstream value of society. To present it, you must first know what needs to be presented.
The mainstream value of society has many manifestations, and the common value pursuit of all the people is the core value of socialism. Although there are only 12 words and 24 words, it is divided into three levels: state, society and individual. Each level has four aspects, which are all-encompassing and criss-crossed, forming a huge value network. Behind the value, there are endless groups and individual displays, distributed in all corners of production and life, from industry to agriculture, from cities to villages, from history to the future. The creation of the main theme should start from the river of value, focus on the universal reality, find the typical waves, and then through the refraction of the waves, dripping water will see the river.
On the other hand, improve the professional level in an all-round way. "Those who know do what they know are the beginning, and those who know what they know become". The cognition and understanding of the times is the premise of all literary and artistic work. For the main theme of online movies, it is necessary to professionally present images. With a history of more than 100 years, the film has accumulated a wealth of creative methods. Type and anti-type, plot and anti-plot are not uncommon. Online movies should avoid going into the rigid path of stereotyped expression. With the help of typed techniques, the classic expression is combined with the defamiliarized narrative, and the briskness, accuracy and variety will be used throughout. Specifically, we can see the micro-knowledge, see the big from the small, start with small events, and show the waves of the times with the joys and sorrows of small people; you can also directly enter the grand narrative, make a panoramic layout, and depict various pictures that affect the trend of history; Start in an instant, and complete the turning point of history in tension and suspense; you can also start from the whole picture of history, and describe each detail in a panoramic view. Regardless of the format, use the charm of the lens to avoid obscuring the narrative with themes and covering the text with slogans.
No matter what method is adopted, the main theme online movie needs to unify the concept and expression, respect the laws of images, highlight the charm of images, and make sure that there is light in the heart, fire in the hands, and the fusion of light and fire, in order to reflect the unique charm of this era.
Epilogue
Take the main spinLaw-themed online movies should not only keep pace with the times, be familiar with and grasp the current mainstream thoughts and trends under the guidance of the core socialist values, but also return the story to real characters and life. Writing the changes of the country and the times with a small view of the earth will not only achieve twice the result with half the effort, but also touch the hearts of the audience and resonate with them.
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