Author: Li Yimeng Liu Xiaoyan
Beijing ID photo shooting business is booming
In the last week, with the start of school for students and the entry of new employees, the business of ID photo is quite hot. The reporter visited Beijing and found that the passenger flow of many photo studios has increased significantly. According to
data, in the two weeks before the start of the semester on September 1, the number of online group purchase orders related to "enrollment photos" increased by 243% month-on-month, and the online search popularity for services such as "enrollment photos" and "student ID photos" increased by 321% month-on-month. .
is in a photo studio in Chaoyang District, Beijing. The reporter learned that in the past week, the business of taking ID photos has increased significantly. The manager of a brand photo studio in Beijing said: "Students and parents mainly take ID photos. Now is the school season, and the number of passengers is about 20 to 30% higher than the daily traffic."
In another photo studio, the reporter Seeing that young female consumers account for the majority, some consumers told reporters that they chose this place because the photo studio can provide more professional clothing and makeup. The person in charge of the
photo studio told reporters that with the continuous improvement of consumer requirements, some relatively expensive ID photo packages are also welcomed by consumers. The per capita consumption is around 400-600 yuan, and the starting price for ID photos is 169 yuan. The
reporter found that in Beijing, some fashion photo studios have already booked their ID photo shoots within half a month.
Would you spend money to take a "most beautiful ID photo"?
Job seekers spend more than 100 yuan to take ID photos, but the recruiters can't recognize themselves with the photos -- will
"the most beautiful ID photos" give extra points to the job search?
spends 180 yuan to take a passport photo, are you willing?
For prospective graduate Xu Huan, this is not a problem. In order to prepare for the next year's spring recruit , he has already prepared a valuable outfit, and the ID photos on his resume are naturally not inferior.
In recent years, many Internet celebrity photo studios have gradually become famous, and ID photos have become an important business. Taking the Internet celebrity photo studio innocent blue as an example, it has opened more than 60 stores in major cities. Among the 4 popular products launched on the group buying platform, 3 are related to ID photos. According to its official website, taking a certificate photo requires at least seven steps: appointment, arrival, modeling, shooting, film selection, film repair, and photo taking.
Xu Huan told reporters that many people around him choose this new online celebrity photo studio to take ID photos, and most of them cost around 200 yuan, and most of the photos they take are very "good-looking". In Xu Huan's view, these carefully decorated ID photos "will give me extra points". However, some recruiters said that the quality of job seekers needs to be comprehensively considered. Sometimes, the distorted "best ID photo" effect can backfire.
The era of face-seeing?
Zhang Xuan (pseudonym), a college student from a university in Beijing, told a reporter from " Workers Daily " that it is normal to give a photo of a passport photo. "After all, the first impression is very important, and everyone has a love for beauty. If you want to catch the attention of HR (personnel) at a glance among thousands of resumes, a good ID photo can play an important role." Zhang Xuan after
95 During the internship, it was observed that the person in charge of the recruitment of the employer will take a second look at the photos on the resume, and sometimes talk about it. He believes that job-oriented resume photos must use certain techniques to present a better image of themselves. "I will take photos myself, because in this Internet age, the development of technology has made the dissemination of images and videos more popular. It is undeniable that we have come to an era of looking at faces." Zhang Xuan said.
Ms. Miao, who has been engaged in photography in a university in Beijing for more than 20 years, told reporters that the peak period for students to come to take ID photos has begun in May, and it is generally concentrated in the job-hunting season from June to August. There is indeed a trend of increasing year by year for job seekers' requirements for the intensive revision of ID photos.
According to Ms. Miao's observation, job seekers' general requirements for ID photo editing are to enlarge the eyes, improve the skin texture and sharpen the chin.
Some job applicants: Retouching photos "beauty" is greater than "true" In his career, he has also encountered the situation of excessive P-pictures and different photos of job seekers.
Wang Chenshi told reporters that he had encountered a photo of his resume but could not find a real person among job seekersCase. "The photos are very beautiful, but the real people don't quite match. They didn't recognize them when they first met, and this happens from time to time."
According to reports, in June this year, a candidate uploaded his "passport photo" after beautifying his face to the national unified The photo review link of the of the legal professional qualification examination never passed the review, and finally passed the review after repeated revisions and submissions 24 times. The candidate concluded after the event: "The photos taken by the beauty software will be distorted." The excessively beautified ID photos will obscure some of the characteristics of the person, so they cannot pass the examination.
"In the past, job seekers didn't have so many requirements for intensive training. Now some people will directly say that it is better to have a beautiful P. As for the appearance, they don't care." Ms. Miao said frankly in a telephone interview that some job seekers Indeed, there will be a need for refinement that "beauty" is greater than "truth".
Recruiter: ID photo should reduce communication costs
once engaged in talent assessment consulting work, and the cumulative number of interviews reached thousands, and Wang Chenshi, who has handled countless resumes, told the "Worker Daily" reporter that the interview is based on the organization's employment needs. Conduct a comprehensive, comprehensive and in-depth consideration of the quality of job seekers, including knowledge, ability, personality, motivation, as well as people's appearance and temperament, not just a resume photo. When
sees photos provided by job applicants, HR will not use beauty and ugliness as the evaluation criteria, but will notice the temperament and demeanor of job applicants, and will also judge whether the image of job applicants meets the requirements of the company and the position. "For example, the company needs a customer service talent. If a job seeker shows affinity from the face, it may be more in line with the needs of this position." Wang Chenshi said. The photos provided by
job applicants partly reflect their perception of their own image. When there is a big difference between the photo and the real person, Wang Chenshi advises recruiters to pay attention to the reason for the difference: "Why is there such a difference between the ideal 'me' of the job seeker and the real me? It may be self-cognition The reason may also be insufficient professionalism, or other irrelevant factors.”
Wang Chenshi suggested that when providing resume photos, job seekers should first realize that the resume is to convey information to the applicant company, so when providing photos At the same time, the communication cost between the job seeker and the applicant company should be minimized.
"Sometimes interviewing a fashionable and individual company, maybe your relaxed resume photo will make the recruiter's eyes shine." Wang Chenshi said.
The rise of the "appearance economy" represented by "the most beautiful ID photos", and migrant workers improve their appearance through plastic surgery and other methods to better integrate into the city -
The new generation of migrant workers has become a new group of "appearance transformation"
(comic : Zhao Chunqing)
"Brows, eyelash extensions, and facial care are no longer exclusive to urbanites, and many migrant workers, including me, come to our store to do these projects." Dong Qian, the manager of the beauty store in the mall, clearly felt that the number of customers in the store has gradually increased, and migrant workers have become a new group of people who are renewing consumers this spring. In the 2020 "China New White-collar Consumer Behavior Research Report",
called self-improvement consumption represented by light luxury, skin care and beauty and fitness as "transformation consumption". The reporter's interview found that the new generation of migrant workers are also joining the "transformation consumption" group in the process of gradually integrating into the city, and the consumption content is also richer and more diverse. Experts reminded that it is necessary to pay attention to irrational consumption behavior and financial risks, and to enhance comprehensive skills is the foundation of further integration into the city.
"consumer-style integration" to improve appearance
In August last year, Dong Qian became the manager of the company's Shijingshan branch. It has been 10 years since she first went out to work in the countryside of Dangchang County, Longnan City, Gansu Province. At first, following the advice of her cousin, Dong Qian went to a hair salon in Lanzhou to be an apprentice.
In 2015, Dong Qian was introduced by a friend to work in a beauty shop in Beijing. In the same month, she spent her own money to experience all the facial masks, creams and massage treatments in the shop. She told reporters, "Only by lying on the massage table can you understand what customers really care about from the perspective of customers, and you can also find that the skin condition of the sales will be observed closely, which is the most convincing effect of the product. Evidence."
After the company launched eyebrows, skin care and other items later, Dong Qian became the first batch of customers with the help of employee discounts. While wages are rising year by year, she became the manager of the new branch by virtue of her sales performance. Dong Qian said that after becoming a store manager, she paid more attention to the overall sales planning of the store and the characteristics of the consumer groups.
Through the business inventory, Dong Qian found that the young migrant workers who come to consume are mainly women, and they often choose basic skin care, eyebrow grooming, eyelash planting and other items. She believes that "these projects can be completed at one time, the price is relatively cheap, the platform group purchase is more favorable, and customers can see the effect immediately, so they are very popular."
Guo Yuankai, an assistant researcher at of China Youth Research Center, pointed out that the consumption behavior and consumption culture of the new generation of migrant workers represent their strong desire to integrate into urban life, which can be defined as "consumption integration". The consumption of migrant workers is more bold, avant-garde, and has more quality and connotation.” From the perspective of psychological trends, their consumption concepts and consumption actions have become more active, and the characteristics of citizenization have become more obvious, and they have become an important urban consumer group. and consumption power.
Incomes increase and work needs become a driving force
According to the tracking and monitoring data of of the National Bureau of Statistics of on migrant workers, the proportion of migrant workers engaged in tertiary industry reached 51% in 2019. The reporter found that the new generation of migrant workers pays attention to appearance consumption, which is not unrelated to the distribution characteristics of their concentration in the tertiary industry. Waiters, salespersons, business brokers and other positions that have direct contact with customers have higher requirements on the image and temperament of practitioners. Ling Tong began to pay attention to his appearance because of the need for work.
In November last year, Ling Tong changed her career to become a real estate agent, engaged in second-hand housing sales. During the training of new employees, the company emphasized that they must wear a full set of formal clothes and ties every day, and their faces should be neat and clean.
's high requirements on appearance made him a little uncomfortable for a while. Therefore, Ling Tong applied for a membership card for a barber shop near his residence. He had to cut his hair every two or three weeks, and do a facial cleaning by the way.
Ling Tong recharged 2,000 yuan in his haircut membership card, which is the minimum stored value in the store. He told reporters that in order to reflect the professionalism of sales and the company's image, it is also necessary for salespeople to maintain their appearance. "But sales skills and mastery of housing conditions are the last word, so it is not necessary to recharge too much."
Guo Yuankai believes that the consumption of the new generation of migrant workers in the self-image improvement category such as appearance is a way and method to enhance human capital. "Their appearance consumption is more experiential and hierarchical, rather than routine." Ling Tong The consumption items of haircut and skin care will be increased due to job demand. On the one hand, his salary income can be afforded, and on the other hand, there are fewer consumption items involved.
However, for Ling Tong's colleague Wang Xiao, more capital is required. According to Wang Xiao, his baldness has a certain genetic factor. In recent years, due to staying up late at work and working overtime, it has become more serious. Recently, he is considering going to the hospital for hair transplant surgery . "If I don't do sales, the impact of baldness may not be large. It's just difficult to change careers temporarily, and I still hope to cure it." According to Wang Xiao's investigation, the cost of hair transplant and basically cost tens of thousands of yuan. Funding is being prepared for this program.
"A good appearance is just a stepping stone"
Wang Xiao mentioned in an interview that part of the reason for his consideration of hair transplantation in recent years is that he has seen too many hair transplantation advertisements. "Many elevators, buses, and websites now have hair transplant advertisements. People often talk about the problem of young people's hair loss. I think it's time to treat it." Guo Yuankai believes that the new media era is a visual All kinds of bright and beautiful people and urban peers that they meet in daily life will affect the consumption decisions of the new generation of migrant workers. "Good appearance is only a stepping stone, and enhancing comprehensive skills is the foundation of further integration into the city."
As a practitioner in the beauty industry, Dong Qian not only made considerable investment in appearance improvement, but also became a consumer of appearance. provider. Seeing the recent news about "post-95s beauticians settled in Shanghai as imported talents", Dong Qian was also deeply touched, "Everyone has a love for beauty, and appropriate attempts and investments are understandable. For migrant workers from the countryside, it is still necessary to consume in moderation. It is a long-term solution like the beautician who was born in the 1995s.. "
Su Ling, a waitress in a milk tea shop in Dongcheng District, Beijing, has experienced irrational consumption for a period of time. "When she sees those delicate skin care products and cosmetics, she will want to buy, buy, buy, and only focus on the eye area. There are many products such as foundation, mascara, eyeliner, etc., and sometimes medical and aesthetic operations such as removing eye bags and opening the corners of the eyes are also studied. "It wasn't until she saw the summary of her consumption bill at the end of the year that her beauty consumption had unknowingly reached tens of thousands of yuan, and Su Ling realized that she needed to control it in time.
Guo Yuankai reminded that the change in the appearance consumption behavior of the new generation of migrant workers is accompanied by It is gradually formed through the process of citizenization of their identity, "For this kind of behavior, we must actively guide the new generation of migrant workers to establish correct values, while enhancing the external beauty, pay more attention to the cultivation and accumulation of internal capabilities, especially in Cultivation of 'soft skills' such as social interaction, communication, psychological quality, and legal awareness required in the process of urban integration. ”
(Comprehensive sources: CCTV Finance, Workers Daily)
Workers Daily Client [new things about part-time jobs] Issue 397
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