The rural-themed literary film " Hidden into the Dust " topped the one-day box office chart. This niche film ushered in a high-profile counterattack 58 days after its release. The total box office exceeded 65 million, and it also made the literary film go again. into the eyes of fans.
Chinese film has been devoted to literary films for a long time, Zhang Yimou , Chen Kaige , Tian Zhuangzhuang , Jia Zhangke and even Jiang Wen made their names from literary and artistic films. But literary films can only bring them fame, not wealth.
After Feng Xiaogang 's Lunar New Year film " Party A and Party B " was a great success, the directors of literary films have also seen the new trend of the film market, more entertaining and popular films are what movie fans need.
So Zhang Yimou made " Hero ", Chen Kaige made a steamed bun, oh no, Chen Kaige made " Wuji ", after Jiang Wen's films failed at the box office, he finally made " let the bullets" in 2010 Fly ".
directors of literary and artistic films have all gone to make commercial films, and those cutting-edge directors have made commercial films play out with the help of capital. At its peak, a film directed by a host could earn 379 million at the box office. The box office of a series of movies directed by a novelist of a certain era reached 1.769 billion, and everyone made a lot of money.
In order to ensure that the movie can sell well, the producer only selects small traffic and big traffic. The requirements are big scenes and big productions. The more exaggerated the better, but the requirements for the script and director are not high. After all, most of the investment in a movie is spent on starring remuneration and special effects. Where can there be money to find good screenwriters and directors?
In those few years, most of the movies were bad, but the box office was higher than the other. Idol singers, sketch actors, hosts, models, traffic stars and other laymen entered the film and television industry one after another, which made many veterans feel the pressure, because The works made by these professional filmmakers are not as high at the box office as other non-professionals.
The situation has changed dramatically in the past two years. Bad movies can only be played on online platforms, and theaters dare not take risks to let them enter the theater. So professional filmmakers ushered in a good opportunity for development. The counterattack of "Hidden in the Dust" has made a good start, and whether it is the screenwriter, director or investor, has regained confidence in the literary film.
movie fans also have more choices. They are used to seeing greasy commercial productions, and then they will have different feelings when they taste emotional and delicate literary films. The exaggerated era of Chinese movies is about to pass, and a new situation of blooming flowers is ushering in.
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