The development of the film market

Why is national policy oriented to film and television investment? Listen to the analysis of professional consultants. The original

era continues to develop, and the film and television market is being opened up more and more. As the box office of movies continues to rise, the country is paying more and more attention to the cultural industry. According to data from the State Administration of Radio, Film and Television, from 2013 to 2017, the box office of movies achieved a rapid growth from 21.8 billion to 55.9 billion, and in 2018 it exceeded the 60.9 billion mark. It is worth mentioning that in February 18, the movie box office broke the world's highest monthly record of 10 billion in one fell swoop!

According to data, China's box office has maintained rapid growth for nearly 10 years, with a growth rate of more than 50%!

The prosperous development of the film industry is inseparable from the support of national policies!

In 2014, the "Notice on Continuing the Implementation of the Tax Policy to Support the Development of Cultural Enterprises" was launched. The Ministry of Finance will continue to implement preferential tax policies to support cultural enterprises development of.

In 2015, the Directors Association of China and the State Administration of Press, Publication, Radio, Film and Television launched the Green Onion Project to excavate and select outstanding director talents. The Film Bureau puts 10 million into it every year as a support fund for new directors and helps them to sprout their careers. . In 2018, the famous director Feng Xiaogang, a member of the National Committee of the Chinese People's Political Consultative Conference, also called for support to cultivate more outstanding young directors in his speech at the First Session of the 13th National Committee of the Chinese People's Political Consultative Conference.

In 2017, the "Film Industry Promotion Law" was officially launched, establishing the status of the film industry and making the film industry a truly dynamic industry with laws to follow. This also included the development of the film industry in the national economic and social development plan.

The General Office of the Central Committee of the Communist Party of China and the General Office of the State Council also issued the "Guiding Opinions on Strengthening the Construction of Cultural Industries."

In 2018, the Central Propaganda Department unified management of film work, and the National Film Bureau was formally established. The 13th National Committee of the Chinese People's Political Consultative Conference further strengthened existing policy support and accelerated the pace of building a film power.

In recent years, the Ministry of Culture has issued the "One Belt and One Belt" Cultural Development Initiative Plan; the Standing Committee of the National People's Congress has passed the "Public Cultural Service Guarantee Law of the People's Republic of China" and "The Film Industry Promotion Law of the People's Republic of China"; To understand the support tone of the domestic film and television industry with relevant local departments, promote the reform of the cultural system, cultivate small and micro cultural enterprises, cancel and decentralize administrative approval procedures, and reduce fiscal revenue. The Third Plenary Session of the 18th Central Committee promoted the reform of the reforming cultural system, implemented the development of the market cultural industry, and passed the "Twelfth Five-Year Plan" and the "Cultural Multiplication Plan." The Sixth Plenary Session of the Seventeenth Central Committee proposed a "cultural power". Above, it is not difficult to see the state's support for the cultural industry, especially the film industry.

In March of this year, the Ministry of Culture and the People's Bank of China jointly issued the "Opinions on Further Promoting Cultural Financial Cooperation", encouraging the advancement of cultural financial cooperation and working together for capital and culture! At that time, a person from the Ministry of Culture stated that a series of related policies would be introduced in the follow-up actions.

From the above, we can see that the policy strongly supports the film and television industry!

So why should national policies guide film and television investment?

Common prosperity has always been the goal of socialism, and policies strongly support industries that can promote common prosperity for all. Before the document is released, it will be tested in some groups. After the test is successful, it will be released in the form of terms. In recent years, investment in film and television is an industry with huge potential. The reasons for support can be divided into the following categories:

1, the state controls ideology, and movies are the best way to export culture. At present, only about 36 Hollywood movies have been introduced nationwide to avoid the entry of American culture, and at the same time, to expand the output of Chinese film and television culture.

2, the economic level is declining, and the consumption power is declining. Movies are the most cost-effective way of leisure and entertainment. You can enjoy services at an average of 20 yuan per hour.

3, the entertainment industry is the focus of many domestic companies; it is also the field they focus on.

4, the 19th National Congress pointed out: "Culture is the spirit of a nation and the soul of a country. Culture rejuvenates the country and the nation is strong. Without a high degree of cultural self-confidence, without cultural prosperity, there would be no China. The great national rejuvenation.

is just one point, the cultural industry is a national supportPillar industry, film and television investment is profitable!