"From the 1950s to the early 1960s, a strong Hunan embroidery boom formed in the Soviet Union and Eastern Europe, which greatly promoted the popularization and development of daily-use Hunan embroidery products worldwide.There is undoubtedly the promotion of ‘national ceremony’. Zeng Yingming said that the "National Ceremony" has passed the review of relevant departments and received the "dragon mark" that allows it to be released. It is scheduled to be screened in theaters around the country before and after Labor Day.
Changsha Evening News: In order to better promote Hunan embroidery, you and your daughter created novels such as "Furongfang Code" and "Lotus Crane". This time you filmed the Hunan embroidery movie. What are the next promotion plans?
Zeng Yingming: Now we Two novels have been published, and two other novels are prepared for the next step. Through these four novels, we reflect the history of Hunan embroidery more than 150 years in modern times. At the same time, we are also disseminating Hunan embroidery overseas. For example, in Australia, it has been approved by the competent commercial authority. Invest there to create an embroidery calligraphy art museum to let more people know about Hunan embroidery and the use of Hunan embroidery. How to enhance the soft power of Hunan embroidery and how to build a good state-level business card of Hunan embroidery is a question I have been thinking about. To achieve The best way to achieve this goal is to use film and television communication channels. Therefore, in addition to filming, we also have to make TV series. Making Hunan embroidery and film and television better "cross-border" integration will be an important way to promote the development of Hunan embroidery industry.
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