Have you seen the "movie book"?
is different from the movie books in the book market. The “movie book” here refers specifically to original novels re-released based on new movies, or novels adapted from movies, or books that record the entire process of movie creation. A single new film has a deep binding relationship.
In the National Day file that just passed, the schedule champion "My Motherland and Me" released a book containing seven story shooting scripts, director's notes, stills, and shooting tidbits photos before the release, reproducing the filming process and the mindset of the main creative team The book of the same name of the course. Similarly, "The Climber" also released a "Film Full Record" containing film literary stories, shooting scripts, interviews with the main creator, behind-the-scenes stories of film production, including exquisite stills and preliminary renderings. In addition, the film also published a novel of the same name, written by the screenwriter and writer Alai himself. The publication of
seems to be a popular operation for new movies. So, what is the true status of "movie books" in the film industry? How did it "fire"? How about the sales of books? What do audiences think about movie books? The 15 "book publishing" movies behind
box office TOP50
In fact, in the current film industry, "movie publishing" is not a rare event. In the TOP50 of the mainland movie box office rankings, 15 movies have published books before and after the film was released, which is close to 1/3.
First of all, if the movie is supported by the original works, then when the new film is released, some original works will revolve around the movie, such as using movie posters as the cover, movie stills as illustrations, or "movie "xxx" original novel" as an example Selling point, re-launch new edition works for sale. Here, we also refer to this type of book as a kind of "movie book".
For example, in April 2017, People's Literature Publishing House first published "Fanghua" by Yan Geling. In September before the movie was released, the publishing house published a new version of "Fanghua" on the cover of the movie poster. A large wave of readers' attention.
In November last year, before "The Wandering Earth" was released, Sichuan Science and Technology Publishing House published the book "The Wandering Earth: Selection of Liu Cixin's Short Stories" with movie posters as cover illustrations, including Liu Cixin's "Wandering Earth" and 11 short stories such as "Heard of the Tao"; in June this year, Shenyang Publishing House published "The Wandering Earth: Collector's Edition". In addition to "The Wandering Earth", the book also incorporates short and medium science fiction novels by other writers such as "Star Tide·The Emperor's Sail", "Star Tide·Builder", and "Carmen".
In addition, Changjiang Literature and Art Publishing House also published the book "Rural Teacher" (Commemorative Collector's Edition) by "Crazy Aliens"; "Heroes of Fire", which is adapted from the feature-length reportage "The Deepest Water Is Tears", is featured in the film Before the release, a new version of the work was also released, and because the title of the new version was the same as the movie, many readers mistakenly thought it was a new book on sale.
Next, there is another type of "movie book", which is not derived from the original works, but derived from movies. Generally, there are many sayings such as "movie novels of the same name" and "movie adaptation novels of the same name". Rear. The novel version of "The Climber" launched by the movie "The Climber" is one such representative. In addition, "Galaxy Tutorial", "A Good Show", "Old Paoer", and "Journey to the West Conquering the Demons" etc. have also launched novel works of the same name when they were released.
Judging from the content of the two genres, the novel version of many movies is not a simple copy of the script, but has a more complex story and detailed presentation than the original movie. Guan Hu, who personally wrote the novel "Old Paoer", once said-"The novel is more Beijing flavor than the movie". The novel "A Good Show" even presents a completely different ending from the movie, and was invited by Stephen Chow to create it The novel version of "Journey to the West: Conquering the Demons", Jinhezai, only retains the main plot of Xuanzang's surrender to the river demon, pig demon, and monkey demon in the movie, adds the background stories and emotional dramas of the characters, and makes a significant adaptation of the script. . The last category of
is also the "movie book" with the most published types, such as "Me and My Motherland" and "Film Full Record", which restore the whole process of film creation.
For example, "Wandering Earth" once released the film production notes. After "A Good Show" was released, director Huang Bo published "Something Interesting: My Movie Diary", and Liu Ruoying when "Later Us" was releasedPublished a movie notebook, Han Han created “Riding the Wind and Breaking the Waves: A Complete Record of Filming” because of “Riding the Wind and Breaking the Waves”. When Dapeng released “Pancake Man”, he published “Be Your Hero First”, “Monster Hunt” and "Journey to the West: The Great Sage Returns" has also published a behind-the-scenes storybook.
From the content point of view, these books are similar. They record the behind-the-scenes stories of film creation, including project planning, group preparation, start-up shooting, post-production, what difficulties have been experienced during the period, what attempts have been made, and the director Personal mental history, etc., and even storyboard manuscripts, setting drafts, lens analysis, etc.
"Journey to the West: The Return of the Great Sage" exclusively includes the creative analysis of 70 classic shots in the movie, and for the first time released more than 100 set drafts; "Movie Full Record" also showed readers 154 movie points Mirror manuscript, "The Later Us: Movie Notes" contains 18 new essays created by Liu Ruoying, as well as original film novels.
In fact, it is not difficult to find that many "movie books", especially the latter two-novels adapted from movies, or books recording the entire process of film creation, are mostly signed by the director and can be regarded as the director's personal Memoirs of film creation.
As for why books are published outside of movies, Liu Ruoying once said that “books are a supplement to movies.” Guan Hu admitted in an interview with the media that the existence of the novel "Lao Pao Er" is to "extend the story." , Because "the charm formed by words is difficult to express in movies"; Huang Bo said in the "A Good Show" Really "Something Interesting" New Book Sharing and Signing Event", throughout the film creation process, Many changes have taken place in the direction of the story, and the theme of the film has also explored many aspects that can be expressed, so I finally chose to express the story in the form of a novel. Regarding the diary-style retrospective works of "Somewhat Interesting," Huang Bo jokingly stated that he chose this format because of "not enough talent." In addition to the director, many "movie books" also sign film production companies, publishers, and so on.
The "movie book" transformation in the big environment
can be seen from the 19 "movie books" listed in the above table. There were 9 published this year alone, and some works appeared in succession from 2015 to 2018. "It has gradually become a common phenomenon in the mainland film market.
In fact, it is a common phenomenon in the industry that publishing houses republish original novels with the help of film releases. For example, when "33 Days of Broken Love" was released in 2011, new editions of books with the label of "the original novel of the movie "33 Days of Broken Love" appeared on the market. The novels and film creation records adapted from movies can be regarded as "hot" operations that have only gradually flourished in recent years.
In 2012, "1942" was released. The original work "Reviewing the Past 1942" was based on Liu Zhenyun's existing novels and included the film's script, incarnate as "Reviewing the Past 1942" (full version). After the movie was released, a new book launch ceremony was held, and director Feng Xiaogang also wrote a preface for the new book.
Although it seems that this is a common phenomenon now, at that time, faced with the decision to republish the combination of "Revising the History of 1942" (full version), Liu Zhenyun also felt at a loss-"This novel is on the Yangtze River. The literary and art publishing house has already released the movie, and the movie has been released. How necessary is it to put the novel and the script together to publish a book?" But in the end, the story of "1942" and everyone The hard work he put into film creation allowed him to finally convince himself.
2013 is the year when the "movie book" really broke out. At the beginning of the year, Stephen Chow invited Jin Hezai to adapt the novel based on the original script of "Journey to the West: Conquering the Demons"; when "The Youth To Us Passing" was released, a film commemorative version of the original novel was released, and the book "To Youth" collection card booklet was presented. , But the content is consistent with the original work; at the same time, "Little Era" was also released this year, and the "Little Era Movie Full Record" was launched, which recorded the film from preparation to later stage, and was launched simultaneously with the movie. Among them, the hardcover edition occupied the top spot of Dangdang's new book pre-sale list on the day of pre-sale. After
, from "The Year in a Hurry • Full Color Movie Commemorative Edition (All Two Volumes)", "Thorny Age-Little Era Movie Full Record II", to "Wolf Totem Movie Full Record" and " Movie Edition Commemorative Collection Set" "Xia You Qiao Mu Ya Wang Tian • Movie Full Record", to the present "Fang"Hua", " Film Production Notes", "My Motherland and Me", and "movie books" have also developed gradually.
It is obvious that the movies on which the "movie book" is based have gradually shifted from youth love, such as "To Youth", "In a Hurry", and "Little Era", to "Fanghua", "Wandering Earth", "Me and Mine". "Motherland" is a more "hardcore", more diverse, and more "main theme" movie coming up. What is evident behind this is undoubtedly the changes and changes in the mainstream genres of the entire mainland film market.
On the surface, today's "movie book" is developing quite prosperously, but anyway, as long as it enters the market, it will be based on "sales" to judge success or failure. So what is the market performance of these "movie books"?
readers do not know that "movie books"
is difficult to count the sales of books. Here, we take the Jingdong platform as an example, and count the highest evaluation numbers of the 19 "movie books" we mentioned earlier, trying to get a glimpse of this type of book. Online sales.
Among them, "The Wandering Earth: Selection of Liu Cixin's Short Stories" topped the list with 920,000+ comments, and the new version of "Fanghua" with a movie poster as the cover also exceeded 100,000+, and the other two were related to "The Wandering Earth" Works-"The Wandering Earth: Collector's Edition" and " Filmmaking Notes" coincidentally gained 77,000+. "Become your own hero first" and "Riding the Wind and Waves: Complete Record of Filming" have received over 10,000 reviews, and the rest are less than Below 10,000.
It is not difficult to find that works with strong original foundations such as "The Wandering Earth" and "Fang Hua" are more popular with readers. Behind this may also have a lot to do with authors such as Liu Cixin and Yan Geling who already have a high reputation. In addition, the sales of film creation record books, which are mainly organized and summarized, are slightly lagging behind compared to novels that have become stories. Although
is only a small part of online data, it can be seen that low-selling "movie books" account for a relatively large proportion, and the movie book market is showing a more obvious "polarization" phenomenon. According to relevant information, the cumulative distribution of about 50,000 copies within a year can be called a bestseller. It can be seen that the current situation of the movie book market does not seem as optimistic as expected.
What kind of attitude do readers have towards "movie books"? In this regard, Pai sir deliberately made a "Have you bought a'movie book'?" questionnaire, collecting 210 readers' feedback.
According to the survey results, only 37.62% of the audience has ever bought "movie books". For them, "want to see richer text stories than movies" is the biggest factor motivating them to buy, followed by wanting Understand the front and back of the film creation and support favorite idol works, "collection memorial" is not dominant.
▲Question: Have you ever bought a "movie book"?
Among the remaining most people who did not purchase behavior, more than 60% of them have been gifted by others, or borrowed from friends, read such books in the library, and nearly 40% said they even read Haven't seen it.
For the audience who didn't buy or watch it, "I don't like reading" is the highest answer. From this, we can also feel the strong reading atmosphere of the current society. Secondly, "I don't know there are such books" actually accounted for more than 60%. The behind-the-scenes promotion team of each "movie book" may have to rethink their work... In addition, "not interested", " "No need to buy" also accounted for nearly 50%.
▲Question: What is the reason for not buying or not watching?
Actually, for those readers who have read such books, they do not have a good viewing experience. "The content is simple, it is more about organizing records, and you can't see dry goods" is a "book review" given by most readers. Of course, some readers said that through these books, they saw behind the scenes of film creation that they didn't know before.
But objectively speaking, "movie books" still have a small openness among readers, and the solidity of the audience base is precisely the decisive factor in determining book sales. In fact, the "movie book" born on the basis of movies is a very small existence. The reasons for the existence of this "new product" are nothing more than the following:
is the creator's purpose of "memorial". Spontaneously organize and create. Second, it can be regarded as a movie "derivative", or a trick of film marketing to increase the topic of movies, and third, a way for publishers to stimulate sales. Of course, these three situations can overlap. Creators can combine their own privatization expressions with film marketing, and film project parties can also work with publishers to leverage each other's momentum to help win-win popularity and sales.
"Fang Hua" is a good example. Before and after the film was released in 2017, People’s Literature Publishing House took the initiative to approach the film, making full use of the topical effects brought by the film to create heat, select topics, etc., such as comparing the differences between films and novels, and planning and filming. Close topic activities. Therefore, before the movie was released, the sales volume of the novel "Fang Hua" exceeded 100,000 copies, and it hit 500,000 copies in the second half of the movie. This also demonstrates the publishing house's outstanding marketing capabilities from the side.
Generally speaking, the "movie book" has become a rather interesting product in the current film market, but at present, the imperfection of the work itself, the lack of public awareness, and the unsatisfactory sales are all There are many problems at this stage. Perhaps we should rethink the meaning behind this product.
-
-
-
-
-
-
-
-
-
-