Speaking of domestic documentaries, it has been in a "tepid" state for the past two years.
In fact, the investment cost of documentary is relatively small, mainly in the form of tracking and recording interviews. It can be regarded as a successful work that can get tens of millions of box office.
Before 2017, there was still a market for documentaries. Telling good stories and creating with heart can still win the favor of many viewers. For example, this 300-small-cost top-of-the-line work "Twenty-two" with 170 million box office.
01, with a rate of 1% to 15%
According to relevant data, the original goal of the documentary "Twenty-Two" was only 6 million box office, which was extremely difficult at the beginning of filming.
Because the theme of "Twenty-Two" is too special, many producers were worried that the film would be difficult to pay back, and they all chose to refuse. The director Guo Ke personally contributed 1 million yuan, while the famous entertainment star Zhang Xinyi invested 1 million yuan and gave Great hosting of movies.
In addition, the film’s more than 800,000 publicity costs were also collected by 32,099 people. Even under such extremely difficult circumstances, this conscience work was able to score 8.7 points and 170 million. The box office is also enough to prove the film's excellent reputation and the crew's intentions.
02, special subject matter, only talking about healing, not selling misery
For this film, the director avoids the "minefield" that is easy to step on, and does not expose the history of humiliation and the grief of the Chinese, but confronts the problem directly , Use restraint and rational attitude to record the living conditions of the elderly.
They are strong, and they can use their own will to complete their life with wounds. Such power is infinite. Guo Ke, director of
, thinks:
"I think they should be respected first, because they are the elders and the elders, and the younger generations should have such an attitude towards the elders." This is the message that the movie wants to convey to the audience. For such a group of elderly people, you can pay attention and accompany them, but excessive sales and sympathy do not actually help them. Making a movie is worthy of your own conscience. The movie
was also forwarded and promoted by many authoritative media and movie stars because of the content of the story. Zhang Xinyi, Huang Bo, Wu Gang, Zhang Jingchu, Xu Zheng, Feng Xiaogang and others all contributed their influence and recommended the work to more audiences. On the second day of the release, the counterattack of the large plate lineup was realized, from 1% to 10%, and the attendance rate was also greatly improved.
03, how to present history? The movie
was difficult at the beginning of its creation, not only because of lack of funds, but more importantly, psychological pressure. The
movie needs to face the pain of these 22 old people, and most of them hide such scars deep in their hearts and do not easily show them.
And the film wants to objectively and truly show the dimension of history, it needs these grandma to tell these "past events" again.
allows the audience to have a deeper understanding of history, from the "curious" mentality to doing something for them as much as possible, and pushing contemporary people to re-examine and understand history. This kind of universal significance is what the film wants to explain.
04, the director’s personal income of 4 million was donated to
after the film succeeded in the box office, it also caused a lot of waves.
First of all, many of the grandmother's children in the film began to ask director Guo Ke for money, thinking that the proceeds should go to themselves. Director
Guo Ke said in an interview:
"When I was shooting, these old people had passed away, and I had never seen their family members, and I didn't know their existence. They (the children of the old people in the film) kept changing people. Call me to ask for money.” Although this approach has been criticized by many audiences, because the director dedicated such a work to the national audience, it has been completed under great pressure and overcoming all kinds of dangers. There is no need. And responsibility to give money.
has great public opinion, but director Guo Ke is a really kind and caring director. In the details of the various donations exposed by
, director Guo Ke donated almost all his personal proceeds of 4 million yuan, and the remaining donations were donated to the Shanghai Normal University Education Development Foundation.
"I am not going to make a penny from it. In addition to costs, if there is some surplus, I want to spend them on these elderly people and donate as much as possible." zDirector 54z
Guo Ke's remarks have greatly admired many netizens. For a low-cost movie,
will not only give the audience more historical thinking and positive energy enlightenment, but also be able to stay unmoved by interests and insist on using one's own power to help more people, which is commendable.
There are many filmmakers in China. However, due to the temptation of capital interests, many investors can't talk about donating money and spreading positive energy. Even at the beginning of creation, they are rushing to make a profit, or even "Quick Money" marketing methods. Harvesting "leeks" and buying naval forces to wash the ground is disgusting.
And Director Guo Ke’s approach is undoubtedly a ray of warmth in the film circle, and it also proves from the side that works with heart, blood and soul can get more support and response from creators full of enthusiasm and kindness. The prosperous movie market of
is bound to face more adjustments and reshuffles.
The big waves are scouring the sand, but the unchanging truth is that as long as the quality of the film is excellent and the story is well told, then even a small-cost documentary will have a counterattack one day.
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