Recently, Po Ming, the founder of the School of Entertainment Thinking, at the innovative Talk event site of Chaos University Guangzhou Branch, publicly shared for the first time in the developed entertainment industry how the crew can achieve efficient organization and coordination through management and personnel management.
In the glorious era of Hong Kong movies, there are often "Seven Days" movies—especially some works with a short production cycle, only one week from the start of shooting to the release. The "seven days" here is not a real number, but an imaginary number that describes a very short time.
Whenever encountering a seven-day movie, the crew will face the following problems: the cost of actors is high, and one more day will cost one more day; the big-name actors have personality and are difficult to manage; the goals of the staff and the crew are not unified; the film and television dramas are mostly creative Work, standardization will stifle creativity.
In fact, modern enterprises often face the same problem when implementing project management. How to crack? Po Ming's answer is to learn from the entertainment industry a crew management method.
Under Poming’s summary analysis, there are 7 methods for crew management, which are to clarify the ultimate goal: including type, theme, main creative and commercial expectations; plan like a scriptwriter; plan textualization; plan visualization; plan flow ; Plan is habituated and standardized; plan is executed, checked, and corrected: Incorporate the check (Check) and processing (Act) links into the plan (Plan) and execution (Do), and stop the correction on the spot.
On the issue of managing people, the crew’s core principle is to trust him, kill him, and reward him. There are 8 specific rules, which are clear goals, scripts, and roles; clear tasks, and have announcements every day to inform them; clear division of labor. Editor, director, service-oriented; self-organization: form working groups according to functions, focus on goals and coordinate in time; clear action signals: Action/Cut; timely feedback: stop and correct problems in time; value co-creation: all creators; value sharing: Achievement sharing.
Through learning the management methods of the crew, Poming also extracted 6 mental and physical methods, which are designed to help companies or organizations improve management efficiency and improve team execution.
It is understood that the School of Entertainment Thinking was founded by Po Ming, the creator of the entertainment thinking model and the author of the best-selling book "All Marketing is Entertainment Marketing". Po Ming is a senior cross-border media person who has cross-border Internet, magazines, newspapers, television, movies, cultural tourism and other fields. Worked for "Southern Metropolis Daily" for more than 10 years, served as the chief writer and chief editor of the Entertainment News Department, and founded the first all-star column "Entertainment Big Hand" in a newspaper in Mainland China. The authors include famous Hong Kong and Taiwan talents Huang Zhan, Lin Xi, and Cai Kangyong, Famous directors Wang Jing, Wen Jun, Peng Haoxiang, Ye Nianchen, Ma Weihao, Huang Zhenzhen, famous actors Zheng Peipei, Wu Junru, Yang Miriam, Xue Jiayan, Zhang Aijia, Andy Lau. He also created the first interview version of celebrity star interviews with celebrity celebrities in Mainland China. The authors include famous Hong Kong writer Lin Yanni, Hong Kong actor Zheng Peipei, and Hong Kong entertainment godmother Cha Xiaoxin. These columns used to be the pioneers of content payment in mainland China, and were reprinted by portal sites such as Sina Entertainment and other paid purchases throughout the year.
is different from the courses of other business schools. The School of Entertainment Thinking focuses on the application of entertainment thinking models. The entertainment thinking model is based on 20 years of entertainment industry experience and cross-industry work experience, and extracted from the entertainment industry a kind of thinking model that has a perfect theoretical system and a practical method to guide product design and market Marketing, talent recruitment, corporate culture, project management and other related concepts and methods. Grasping the essence of entertainment is to satisfy people's low-level spiritual needs by outputting happy experiences, design products by creating entertainment works, and creating stars To build a brand, use entertainment marketing methods to guide the marketing of other products, and use crew-style management to manage the team.
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