The progress of domestic animation, in-depth analysis of "White Snake: Origin"

Recently, the total box office of the domestic animation "Nezha: The Devil Child Comes into the World" has been close to 5 billion. The great success of this film also allows people to see the infinite possibilities of domestic animation. Indeed, domestic animated films in recent years have created surprises for movie fans time and time again, such as "The Return of the Great Sage", "The Great Guardian", "White Snake: Origination", etc.

, and the performance of "White Snake: Origination" is quite eye-catching. Even in the blockbuster New Year archives, it won a good 440 million box office. The story is based on the traditional Chinese folklore "The Legend of the White Snake", but it is different from the love story in everyone’s impression. It can be said to be an animation. An example of the adaptation of a traditional story. Next, let’s take a look at this story together.

​​"White Snake: Origin" is an animated film produced by light chasing animation. It was released on January 11, 2019. At the beginning of its release, the box office was quite good Generally, only 44 million in the first week, but after the release of the word-of-mouth and successfully summoned a lot of tap water, so the next three weeks maintained about 130 million, and finally received 440 million at the box office

For an animation, in fact, It's a pretty good result. Technically speaking, the film has a very high-quality picture quality, even better than some later works in terms of special effects, scenes and textures. For example, the romantic beauty of catching snakes, the special effects of water, ice and fire, and the two periods of boating on the water, all allow the film’s picture effects to maintain a sense of realism while maintaining a unique charm of oriental style. At the same time, the plot of the film is quite compact, maintaining a high plot density in 90 minutes and so on, and there are no major defects in the narrative. It is a very distinctive domestic animation work

. If there are shortcomings, it should be despite the plot rhythm. Soon, but at the same time, it was broken down, which made people look a little jumpy in the narrative. In addition, the emotional portrayal of Xu Xuan and Xiaobai in the previous paragraph has progressed a little abruptly, and the preparation is not natural enough. But on the whole, despite the shortcomings of this and that, as an important stage work of the domestically-made 3D commercial animation that reflects the progress of this movie, it is well-deserved

. The box office of the movie is mediocre. In fact, there are certain publicity reasons. That is, the promo of the movie seems to imply that the film is only an animated version of "The Legend of the White Snake", and it cannot be seen that this is an original story based on the worldview of the legend of the White Snake. This is a big problem. After all, the story of "The Legend of the White Snake" is already familiar to everyone, and the audience is not interested in watching the animated version of "The Legend of the White Snake" in the theater again, but it will be corrected by the second transmission of tap water. It seems quite inadequate

The music of the other film is very brilliant, it can be said to be one of the best in domestic animation, whether it is the middle music, or the theme song "Why Ask" and the ending song "The Origin" are all film music. For the top grade, a few phrases express the film’s cultural characteristics and character emotions, which are impressive. And the seamless connection of the classic scenes from the Legend of the White Snake at the end of the film is the best design of the film. When the familiar music plays, when Xu Xuan and the White Snake meet on the broken bridge, there is a kind of "I thought I was immune to this matter." But I am still moved by the picture in front of me.”

Chinese animation has accumulated too much waiting and too long anticipation in the past so many years. Now I can see the progress of each work. With "The Return of the Great Sage", "White Snake: Origin", "Nezha", then, the long-awaited rise is believed to be in the near future