It is worth mentioning that the "Climber", one of the gift films, premiered in China on September 30, and it was finalized in North America. It is the same publisher as the national comic book "Nezha: The Devil Boy"— —Well Go issuance and distribution.
According to the latest data, "The Climber" broke 900 million at the domestic box office!
As of October 6, "The Climber" has been released in 102 theaters in North America for a total of 320,000 US dollars, and "Nezha: Devil Boy Comes to the World" in the first week of North America for 1.78 million US dollars, and even the same time as " Compared with the US$1.7 million score of "My Country", I still lag far behind. How is
scored?
Speaking of grading, on the official scoring website IMDb in North America, the current score of "Climber" is 5.4 points, while the score of "Nezha" is 7.8 points, the freshness of rotten tomatoes is 86%, and the popcorn index is 98%. ;
shows that the box office and word-of-mouth of "Climber" in North America are still indispensable.
Wu Jing, Jackie Chan, did the "International Chapter" not exert force?
For the release of "The Climber" in North America, Wu Jing, Jackie Chan, Zhang Ziyi and other actors are well-known internationally.
, especially Jackie Chan, has an unquestionable influence in North America and is almost a representative of Chinese Kung Fu. However, unfortunately, in "The Climber", he is only a guest appearance with only one minute shots, so there is no Give full play to his international influence;
Zhang Ziyi is called the "international chapter", and many of the films she starred in have been screened in more than 200 countries. "Crouching Tiger, Hidden Dragon" starring
scored $128 million in North America, and "Hero" and "The Grand Master" also performed well in North America.
At the same time, she also won 14 queen awards for "The Grand Master", and created the record of the most number of movie queens in the Chinese film industry with a film. The "International Chapter" deserves her name;
Wu Jing with "Wolf Warrior 2" "And "Wandering Earth" have also gained a certain degree of popularity in North America;
can be said that this movie should still have a certain degree of reputation with its actors, but its reputation has collapsed and the box office has become popular, which has also brought a certain degree to Chinese audiences. Thinking.
Difficulty in exporting Chinese films overseas.
The collapse of "Climber" in the country may cause pressure to be released in North America, which is not difficult to understand.
However, excellent such as "Nezha" has won 4.96 billion domestic results. As of today, it was released in North America and the box office was only 3.69 million. Although it performed much better than other works, it was a masterpiece with high expectations in domestic films. There is still a certain gap between this achievement and our expectations.
What is the reason? Is it really the difference in cultural empathy that many friends say? Mr. Yu Dong, the boss of
Bona, once highly summarized the topic about the output of domestic films:
"The biggest trade deficit between China and the United States is Chinese movies. Nearly half of our 60 billion box office is American movies, but we are in North America. The combined box office of the market is less than US$3 million, and the export capacity of domestic films in North America is far behind that of Korean, Japanese and European films."
Distributor's ability
Whether it is "Nezha", "Climber" or The next "Captain of China" to be screened in North America, their distributors are all represented by "Well Go" distributors.
Speaking of "Well Go", friends in our country may not be familiar with it. It is headquartered in Plano, Texas. It is responsible for the distribution and promotion of films from Asia, Latin America, Europe and other regions. It also has a good local box office. Of films seek overseas value-added opportunities.
However, what is disappointing is that this publisher is not a big distribution agency. Compared with the five largest publishers in Hollywood in North America, such as Paramount, Universal is like Firefly and Haoyue.
Therefore, due to the issue of cooperation and docking between publishers and theaters, many classic works in my country areOn a large scale, "Nezha" is only shown in 135 theaters. Even if 98% of the popcorn is well received, the audience will need to spend a lot of money to see the masterpiece of our country.
At present, the best performance of Chinese films in North America is still in "Crouching Tiger, Hidden Dragon" 20 years ago. This film has won a box office score of 128 million US dollars in North America, and it is still at its peak today. Chris McGurk, chairman and CEO of
Match Point Digital Group, emphasized that the success of
"Crouching Tiger, Hidden Dragon" and "Hero" is due to their selection of the right partners for distribution in the United States. The former is "Sony "Classic", the latter is Miramax Pictures, both of which are major Hollywood film producers. The popularity of director
Lee Ang and the Oscar awards attracted large distributors to distribute in North America, and they can win the resources of 693 theaters across the country. Therefore, it is reasonable to rely on Chinese Kungfu to achieve the box office counterattack. The size of
distributors often determines the box office influence of domestic films in North America. It is imperative for
to break the "going to sea" barriers.
my country's excellent classic works such as "The Wandering Earth", "Nezha" and "Operation Red Sea" have repeatedly suffered setbacks in North America. Is there really no way to break industry barriers? For the five largest publishers in North America,
has formed a monopoly advantage relying on years of experience and industry accumulation, and has a high threshold for competition with them.
If Chinese films want to go global, they will not open the doors of the five major distributors and build their own distribution companies covering the world, which will be extremely hindered in overseas distribution.
wants to rush out of this path, the road is obstructive and long!
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