The video field is a bit annoying

On August 18, the whole network processed 1.9 million short videos of Wu Yifan's participation in Weibo's hottest one position for a long time. As of 3 pm, the number of readings reached 330 million. Relatedly, on the previous day, on the 17th, iQiyi, Youku, and Tencent Video all issued a statement to remove Wu Yifan’s film and television variety shows; the previous two days on the 16th, Wu Yifan was arrested. According to the head of the Secretariat of the China Network Audiovisual Program Service Association, as of 10 am on the 17th, the entire network has processed a total of 1.9 million Wu Yifan’s short video programs and 7,000 film and television variety shows. Not to mention the capital investment behind a film and television variety show. The human investment is often hundreds of people. The hard work of so many people is wasted, and the content field can be described as heavy casualties. It is especially worth noting that the short video is also removed this time. Focus areas.

Aiyouten B Shake Kuai These platforms not only have long and short videos and copyright disputes, but also have common problems that need to be overcome, because no one knows which supervision, copyright, or artist will come first.

The artist collapsed in the room-whose room did it collapse?

The so-called artist collapsed rooms. Although the people who eat melons love to hear and see, they forget quickly. The one who is really hurt is the artist fans, and the other is the investors and participants of the works that the artist participated in but have not yet aired. Artists are becoming the hidden bombs of works, not only those that have not been shown on the air, but also those that have been aired.

In previous years, artists also collapsed, but it was far less concentrated than this year. There were three people in this year's big house collapse: Zheng Shuang , Wu Yifan, Zhang Zhehan, surrogacy and abandonment, selection of concubines and rape, and visits to the Yasukuni Shrine. These are major issues of right and wrong that touch people's moral and emotional bottom lines. Among them, Wu Yifan is directly involved in breaking the law.

The author has not paid much attention to Wu Yifan before. I only watched one movie "老炮儿", knowing that he became popular with "Big Bowl Wide Noodles" but only heard two or three lyrics, and "short video shows 1.9 million "Articles, 7000 film and television variety shows" are amazing, and there is indeed only some legal news left on Aiyou Teng B Shake Kuai. And he starred in the big IP drama " 青簪行", which is said to have an investment of 600 million yuan, will certainly not be broadcast as scheduled. It is said that the AI ​​is urgently changing face and being changed into a major female lead drama.

left to right: Iqiyi Youku Tencent searched for Wu Yifan results

Iqiyi’s most stringent Tencent missed one or two praised

in the news. In addition to Wu Yifan, Zhang Zhehan and Huo Zun also participated in works and variety shows. Affected to varying degrees, Huo Zun withdrew from the "Brother Who Overcome the Thorns". Zhang Zhehan's " Shanhe Ling" and " Yunxi Biography " starring Zhang Zhehan have been removed from the starring list, and there are rumors that the work will be removed from the shelves; and it is rumored that " "Langya Bang" also deleted Zhang Zhehan's role. The film " Peacekeeping Anti-riot Team ", which was not in time for release, announced the termination of cooperation with Zhang Zhehan as early as August 13 when things began to ferment. There are rumors that the film may be broadcast on the Internet.

Zhang Zhehan starred in Shanhe Ling, he is no longer on the starring list.

is Zheng Shuang. Zheng Shuang, who was quite secure in ratings, collapsed due to abandonment issues. In addition to the release of variety show, he also has " Emerald Lovers " " Top Secret " and " A Chinese Ghost Story " three dramas to be broadcast were then shelved. Before that, from Huang Haibo to Wu Xiubo , from Zhai Tianlin to Gao Yunxiang , all works could not be broadcast because of exposed problems.

is also a flow, but also a flow. I don't know whether this continuous house collapse will help investors and platforms pay more attention to the artist's acting skills and character rather than flow.

Copyright disputes-whose spear attacked whose shield?

On August 18, there was another hot search Tencent Video sued Douyin for infringement claims of 100 million, up to the hot 2 position. According to the report, "Because the hit drama " Sweeping Dark Storm " was removed and cut without authorization by Douyin, Tencent Video recently sued Douyin to Beijing Intellectual Property Court for copyright infringement and unfair competition. Tencent Video requested an order for Douyin to delete, filter, and block the infringing "Cracking Black Storm" videos on the platform, stop spreading the infringing videos through Douyin for illegitimate interests, and demand Douyin for compensation for economic losses and rights protection expenses A total of 100 million yuan."

If the artist’s house collapse is mainly the thunder of the early investors and participants, then the copyright is definitely the fire of the video platform. It will not only burn others, sometimes it will inevitably burn themselves, or the two sides will ignite each other. Because of the copyright environment. The history of China’s Internet video development has always been accompanied by copyright disputes. There are also the pot of UGC model, there are also platforms that grow wildly and stakingly and intentionally or unintentionally indulge, and there are emerging media forms that run in front of legislation, which makes copyright difficult to define, etc. Comprehensive reasons. As early as April 2007, when domestic video websites were just emerging, the first copyright lawsuit was exposed because of the hit "Crazy Stone". For more than ten years, video websites, IPTV, OTT, and short Different video dissemination platforms such as video have emerged one after another, and different screens such as PCs, mobile phones, TVs, etc. have become splendid. Copyrights have become more complicated. When there is a lot of money for you to fight for, there are also mature platforms that work together to deal with new competitions. Distribution, of course, copyright lawsuits are constantly being cut and chaos-you sue me, I sue him and he sue you.

In recent years, the pattern of long video platform Aiyou Tengman has basically stabilized, and short video platforms have sprung up again. The important battlefield of copyright disputes, of course, is the user’s eyeball battle. This year, it has reached a fierce state. At the 9th China Internet Audiovisual Conference in June, the executives of Aiyou Teng fired on short videos one after another. Post copyright has indeed become a weapon. It is estimated that even the most senior legal affairs have not fully understood the

video copyright matter, including the case of Tencent Video, which sued Douyin, in the Olympic copyright a while ago. (Related reading: Exclusive analysis of |Olympic live broadcast paradox, while no one is watching the copyright war?

Policy supervision-Damocles sword

Whether it is an artist’s collapse or a copyright dispute, compared to policy supervision, it is actually for the platform It is still within the controllable range. After all, the problem that money can solve is at least not fatal. However, the policy red line is to always alert yourself not to touch it-this is the Damocles tied by the thin line. Sword. In the field of big video,

has a very important certificate-"License for Information Network Transmission of Audiovisual Programs", commonly known as a license, and this license clearly distinguishes PCs, mobile phones, and TV terminals, although they are all called "Information Network Transmission of Audiovisual Programs". "Program License", the iYotengs are oriented to PC and mobile phones. The TV side is divided into IPTV licenses and OTT licenses. IPTV and OTT licenses are divided into more detailed categories such as integrated broadcast control licenses, content licenses, and transmission licenses. .IPTV allows live broadcasts, while OTT does not allow live broadcasts. Once you touch the red line, it is more than just removing a few content.

Recently, the State Administration of Radio, Film and Television Network Department issued a number of OTT rectification requirements for Internet TV integration platforms, TV manufacturers, third-party application stores are below, respectively Targeted rectification requirements were put forward in many aspects, including content, new business, data management, broadcast control platform, and application store. The rectification and reform of the content part accounted for a large part, mainly involving carousel channels, overseas film and television dramas, short videos, e-commerce, third-party application stores, etc.

"2003-2021 China OTT Industry Policy Report" Part of the catalog

From Order 39, Order 56 to Document 181 and Document 25 last year, OTT supervision is quite representative in the field of big video (related reading: "2003-2021 China OTT Industry Policy Report ""), especially in 2014, a large number of video apps were removed from the TV market, and the subsequent "stop service", that is, users downloaded to the local APP can no longer be used. After that, there was cooperation between major video platforms and OTT licensees.

In any country, TV screens will not be "absolutely free". And the big screen is the ultimate home of video. Therefore, in the big video or pan-video field, whether it is content, artist, platform or hardware, it must tighten the string of policy supervision, adhere to principles, and adhere to the bottom line. In this way, it is not easy to collapse.