Don't let entertainment fights ruin the overseas spread of Chinese cultural soft power

is a middle-aged person, with a family, a job, and a child. It is difficult for him to be distracted by people and things in the entertainment industry. It wasn't until the 227 incident went out of the circle last year that it aroused my attention to the entertainment industry. Since then, the ups and downs of the entertainment circle have aroused social attention time and time again, which shows that starting from the 227 incident, the state of affairs in the entertainment circle has evolved into the focus of public opinion. As a researcher in the field of international relations,

has always been concerned about the changes in international power and the evolution of international relations. It is deeply understood that the increase in the power of major powers is not only an increase in national strength, but also an expansion of international influence. As China has successfully contained the new crown epidemic and has become the driving force behind the recovery of the world economy, China's international influence has also increased. In line with this, more and more people have begun to pay attention to the spiritual and cultural life of the Chinese people. The two works " Chen Qing Ling " and " Shanhe Ling " successively expanded their boundaries in overseas markets. It really makes me and other international relations researchers who are concerned about the improvement of China's soft power to feel welcome! Once upon a time, we were unable to fight back under the siege of the Korean Wave in the Japanese TV series, and washing and cutting became a fashion pursued by teenagers. Once upon a time, we were brainwashed by Hollywood blockbusters, and we yearned for so-called democracy and freedom. Once upon a time, when we realized the importance of transmitting Chinese culture to the outside world, various efforts have repeatedly run into obstacles overseas.

Today, these two well-made antique works are very popular overseas. We are sincerely gratified that we have finally found a way that can be exported to the outside world without being disgusted and resisted by the outside world to convey Chinese values ​​and worldview to the world. Do you know how difficult this is? In 2018, The Legend of Zhen Huan, which was once popular in China, was cut into 6 episodes when it landed on Netflix. According to the information provided by China Central Broadcasting Network, the initial scoring system of the website showed that Netflix's US station was 2.5 stars, while the Canadian station only had 1 Star. It can be seen that "The Legend of Zhen Huan" is not welcomed by American audiences. After the hot drama "Chen Qing Ling" was moved to YouTube in 2019, its single episode has exceeded 1.9 million views, and the related topics of the drama have been listed on the top 1 overseas Twitter search list. At the same time, it has become an Asian drama on the foreign scoring website Mydramalist. The top rated Chinese TV series. The 2021 "Shanhe Order" is even more impressive. It was recently introduced in full by Netflix and broadcast in more than 190 countries and regions around the world. Previously, "Shanhe Ling" has been launched on multiple overseas platforms such as YouTube, PrimeVideo, and VIKI. Among them, the total number of YouTube views has exceeded 100 million. The play’s reputation is also good, with the world’s largest audiovisual scoring website IMDb scored 9.3, and PrimeVideo scored a high score of 4.9 under the 5-point scoring mechanism of PrimeVideo. As a representative work of overseas cultural output, it is possible to achieve such encouraging achievements. If you only attack by delaying the drama to be unable to get on the stage, such a vision and pattern are really too narrow. The reason why

these two works have been successfully promoted overseas is by no means limited to the changing elements such as selling rot and curiosity, beautiful men in costumes, and socialist brotherhood, but because the values ​​conveyed by these two works are in line with the absolute value. The truth, goodness and beauty recognized, pursued and yearned by most people. The perseverance and courage of Jiang’s family motto in "Chen Qing Ling" "knowingly do not know what to do" clarifies; The sobriety and determination of "Going also"; the young Lang Yinuo's daughter and the youthful spirit of slamming Fang Qiu all make the world yearn and obsessed, just because they have done what we want to do in reality but can't do. Compared with the juvenile spirit and happy enmity displayed in "Chen Qing Ling", the values ​​and world outlook conveyed in "Shan He Ling" can make middle-aged people more empathetic. Because "The Order of Mountains and Rivers" shows exactly the process of two people who were once abominable and riddled with defects, abandoning the past, living to death, and walking hand in hand. In this relatively speechless society where the vast majority of couples look at each other and hate each other, who does not envy this confidant feeling like a mountain and flowing water. Even if it is just a fiction in the film and television works, it is so beautiful that people want to touch and can't help but appreciate it. It is not uncommon for the values ​​and worldviews conveyed by these works to be widely recognized in East Asia, which belongs to the same Chinese civilization and cultural circle, because we have a cultural origin that comes down in the same line. Commendable andIt is thought-provoking that these plays have also caused widespread repercussions in European and American countries. In the values ​​of Chinese civilization, "the great knight serves the country for the people", "the scholar dies for the confidant", "a promise of money", "seeking up and down", "nine deaths without regrets" and the Chinese people's "extreme love, stop" The gentle and unrevealed romance of "little rituals" has made the Western world, which has always regarded itself highly regarded, to pay attention to the traditional culture of the East and the spiritual world of the Chinese people. It is even obsessed with the classical culture shown in it, and is the traditional value of the Chinese people. Concept and heart break. This is probably because the beautiful things in the world are always similar.

With the spread and proliferation of the two works at home and abroad, the leading actors of the two dramas have also become the top entertainers, hiding huge commercial value and becoming the darling of the entertainment industry. However, the world is booming, all for profit, the world is hustle and bustle, all for profit, the birth and replacement of the top stream are often accompanied by bloody competition for capital in the entertainment circle. Above, the slaughter and slaughter of capital is often ruthless and ruthless. A storm-like incident of 227, for the first time, many people have seen the treacherous situation of the entertainment industry. The unlimited rumors and slanders are amazing. The world around us is so magical. I followed this year-long cyber storm throughout the entire process, watching Xiao Zhan walking on thin ice, slowly and cautiously, step by step, until the piece that lit up on Tencent Starlight Awards for eight seconds was enough to shock the entire entertainment The Red Sea in the circle announced the final victory of a contest between evil and righteousness. It is impossible to say that it is impossible not to be moved. I am impressed that there are still good things in this world, such as kindness, justice, and justice, that have not been buried by evil forces. The " light spot ", which has brought together hundreds of millions of people to be kind, has become the heart of most people at the moment when human nature is dark. Even me, an ordinary person who has never bought an endorsement, has also bought it many times. , I just want to pass on my simplest values ​​to the world. I want my children not to be buried by the evils of the world when they work hard like Xiao Zhan in the future.

I think that after the trials and hardships, the darkness of the entertainment industry has been exposed to the eyes of the world, enough to make the general public aware of the notorious tricks in this circle. The fact is that the memories of the group are always short and forgettable. Of. On August 13, 2021, another premeditated internet explosion targeting a certain star reappeared. The difference is that Xiao Zhan persevered, Nirvana was reborn, but the other failed to survive, a rising star crashed instantly and completely disappeared.

I was once again shocked by the filth and sordidness of internal entertainment! I am really disappointed with the terrible ecological environment of internal entertainment. Because of the sneaky and vicious competition of internal entertainment, it is very likely that the cultural export channels that we have developed with great difficulty will be destroyed. A group of outstanding domestic entertainment idols represented by Xiao Zhan can fully grow into Chinese cultural symbols with international influence as their works are exported overseas. Xiao Zhan, who has experienced 227 Internet explosions and is still influential internationally, is a good example. With the overseas release of "Shanhe Ling" and its timely broadcast, some young actors born and raised in China had the opportunity to grow up, be known abroad, and become Chinese representatives with a certain degree of international influence. However, the current situation in internal entertainment is that as long as there is a new flow of newcomers, the fierce battle of capital will cause one to appear, and one to die. You must know that "Shanhe Order" is still being broadcast continuously overseas at this moment, and it has already been forced to be taken off the shelves in China! How much do you have to destroy these nasty methods that can't make it to the stage, the outstanding young people who have grown up with great difficulty! With this skill in conspiracy and intrigue, why not reflect on why these excellent works have been widely recognized? Small cost, exquisite production, to understand the essence of Chinese traditional culture, and to pass it through the works in a simple and simple way. This is much more practical than boasting, threading and selling, bombarding, and gutter operation!

is a critical period when the new crown epidemic is spreading globally, the U.S. forces withdraw from Afghanistan, and China's international influence is rapidly rising. I sincerely hope that the relevant departments of our country will pay more attention to the cultivation of high-quality local idols, because the unhealthy trends in the entertainment industry have interfered. It is the normal output of my country's cultural soft power. It is not easy to explore a cultural export channel that is loved by foreigners and cultivate a local idol with overseas influence. It cannot be so easily ruined by the bottomless battle of the rice circle and internal entertainment. Everyday is clear, fairness and comfort in the hearts of the people!