Wu Yifan hasn't gotten used to the food in prison, yet another "top-tier" in the film and television industry has overturned.
Recently, he became popular because of his starring role in the hit drama " Mountain and River Command ". In just a few months, Zhang Zhehan became the new "top-tier" actor in the industry because he visited the Yasukuni Shrine and other Japanese-related political issues overnight. Become a bad artist and be attacked by the whole network. The emergence of
not only makes us regret the lack of artistic ethics and political literacy of artists, but also reflects to a certain extent the tip of the iceberg of the chaotic phenomenon of contemporary Internet "godmaking".
may be popular overnight, but when the speed of explosions and collapses is getting faster and faster, the hidden worries behind it are the key to our thinking.
- Capital makes gods, the most deadly
When it comes to "making gods", perhaps the first thing people think of is "rice circle".
But in fact, the rice circle is just an accessory to the god-making movement.
The concepts of "idols", "idols" and even "cultivation systems" imported from the Japanese and Korean markets, and the entry of capital aimed at hot money, have almost disrupted the evaluation criteria of the entire film and television market.
I don’t know when to start, do your job well, sing a good song, act a good show, and earnestly complete every performance is no longer popular, and business ability is no longer the main influencing factor of an artist’s commercial value.
So we can see that new trainees who run out of tune on the stage and forget their words can always be easily forgiven by the audience and favored by business, while the conscientious old drama bones are not cared about.
Later, the so-called traffic class also began to roll in. As a singer, dancer, and actor, they need to be comprehensive and present a kind of omnipotent perfection, so that they can be separated from ordinary humans.
For the artists and the brokerage team behind them, the silence is already everywhere-
"study domineering", "patriotic", "feminist", "reader", "stupid"..... .Every small interest and specialty has been infinitely amplified, becoming an exclusive cheat for fans, and also becoming a hot topic on hot searches.
in the management team spare no effort to amplify the advantages of the artist at the same time. Enthusiastic fans hide the shortcomings of the artists infinitely under the rules of the fan circle, even to the point where they are incomprehensible.
's negative public opinion on the bad image of artists has all been put on the "anti-black station". Once bad public opinion appears, it will "purify the square" with positive and positive entries.
In the end, under the packaging of capital and fans, star artists put on countless layers of human masks and became the actors of "gods". Harvesting a stubble of believers' time, energy and money. After playing
for a long time, the actor will gradually forget that he is just a slightly talented ordinary person.
2. People are willing to create gods and are more willing to see "buildings collapsed"
Pop art master Andy Warhol once made a "15-minute rule" prophecy, which means: "Everyone It may be famous in 15 minutes, "everyone can be famous in 15 minutes", and it takes half an hour to make a celebrity, and then kill another celebrity.
Today, the predictions of the past are getting closer to reality.
Whether it is a film artist, an Olympic star or a brand enterprise, the explosion and the collapse of the house seem to be happening overnight.
is different from Wu Yifan, who has been in the entertainment industry for ten years. From the popularity of "Shanhe Order" in February this year to today, Zhang Zhehan's highlight period is only half a year.
During this dream half year, the capital pushed him forward at the speed of light. He sang songs, made movies, and appeared on countless variety shows. He searched every day and even got 27 endorsements, and he was surrounded by fans. Putting on a halo, accomplishing achievements and goals that he could not even think of in previous years...
But the busy schedule and opportunities to shine after becoming famous also mean that he has no chance at all.Fa adapts to the leap in identity in a short time, so that his words and deeds are worthy of "a real role model", and there is no time to recharge himself in terms of business capabilities.
This is not the predicament of Zhang Zhehan or Wu Yifan alone, but the only way for almost all artists who have been matured by capital to reach high positions.
But unfortunately-
When the actors who are mortal but wear the mask of "god" make any mistakes, the people who look like wolves will immediately deprive them of their gods and put them to death. Stand up.
We are familiar with "carriage rollover" and "house collapse", which is exactly the "backlash" of the believers who smashed the idols with their own hands. If
is an accident, it is natural that there is no need to say more. But in the past two years, from Zheng Shuang to Wu Yifan and then to Zhang Zhehan, this "15-minute rule" has appeared more and more frequently, and the results and impacts brought by it have become more and more terrifying.
Blocking a Wu Yifan and Zhang Zhehan does not seem to solve the problem fundamentally. As long as the thinking logic of "creating gods" and "destroying gods" is not eliminated, the farce will never stop.
When the "15-minute rule" extends from the rice industry disputes to the entertainment industry, its destructiveness is particularly obvious.
is the first to bear the brunt of the Olympic champion who has just returned triumphantly-
won the first Olympic gold. Because of the smile of Bixinshi, countless audiences became sports idols. After being revealed as a student at Tsinghua University, she was A netizen jokingly said, "Because Tsinghua University is in the summer vacation, so I took the time to come to the Olympics to win a gold medal."
But when the netizen found out the Weibo of her collection of Nike shoes last year, they immediately used the black name of "kneeling girl". Xiang Xiang, even because she is a Tsinghua student with special skills in shooting, she angrily pointed out that "students set up rollovers for fraud."
, the men’s 200-meter medley champion Wang Shun, who has a lot of fans because of her good figure, was scolded by netizens as a female Internet celebrity who had not a very good wind review under the short video she posted.
is even more outrageous because the 15-year-old silver medalist Chen Yuxi was maliciously trying to figure out that he was jealous of the whole girl who won the championship because he posted a short video without a full circle. He deliberately isolated the other party and was scolded as "be careful of age." many".
Sometimes when we hold high the banner of justice and crush our newly built high-rise buildings into ruins, we simply don't realize how much evil we have continued in this "carnival".
- makes stars while destroying gods,
behind the chaos of the Internet is the lack of rationality.
Regardless of which industry or field, such a network environment is definitely not a benign ecological soil.
For each of us who eat melons, we must be wary of the limitation of our own thinking of 15 minutes of "creating gods and destroying gods" again and again.
One of the root causes of the so-called "god creation" is the dualistic thinking of either black or white, good or evil. When people's thinking jumps quickly from one extreme to the other. It means that he has lost the ability to look at society, the times, and people in a scientific, overall, and objective manner.
Under the influence of dualistic thinking, people become like to accept conclusive information, label everything, and actively give up judgment and critical thinking.
Anyway, I have nothing to advertise, so I like to advertise people who can be called by name. And happily and proudly. As a result, people unconsciously enter an extreme state of infinitely shrinking oneself while infinitely amplifying "others".
Everyone is willing to transfer their emotions, desires, and ideals to someone who they don't actually know, and do their best to push him up to the altar. The purpose is to expect to be rescued, and when the expectation fails, leaving only anger into anger. In fact, the more gods people create, it can only prove the confusion of faith and cannot represent civilization and progress.
hopes that after the "rollover" farce has ceased, capital and users can be countered.Thinking, no longer use divinity to make noise. After all, there is no perfect idol in this world, and there is no perfect personality. The more the voice of public opinion, whether it is praise or criticism, the more it means harsh, blind, labelled, and the further away from the real human nature.
Author: Jin Xiaowan
Beauty Editor: Xiao Hui
Promotion: Ran Yiting
Cultural Industry Observation:
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