has achieved many impressive results in domestic films in recent years. Last year’s National Day file set a box office of 1.9 billion in seven days, a drop of more than 500 million compared to the 2017 box office of 2.411 billion, a year-on-year drop of 22.85%. Word-of-mouth has also become a topic of concern in recent years. Can’t word-of-mouth and box office really become proportional? The answer is no. Last year, "Wu Shuang" and "Shadow" proved that box office and word of mouth can be directly proportional.
The best-grossing films in the National Day file last year were "Wushuang" and "Shadow", and in 2017, "Shy Iron Fist" and "Chasing the Dragon" were produced by Happy Twist. Directed by Chuang Wenqiang and starring Aaron Kwok and Chow Yun-fat, "Wu Shuang", the whole film is very compact. From the beginning to the end, you are constantly guessing the true and false following the plot, plus Chow Yun-fat and Aaron Kwok two powerful leaders. There is no traffic problem, it's purely plot and acting.
and Zhang Yimou’s "Shadow" has a Douban score of 7.2. It uses the style of traditional Chinese ink painting and is visually acclaimed. It was screened at Cannes and Toronto Film Festivals before it was released in China. It was released on October 1 the second day. Won 12 nominations in the 55th Golden Horse Awards nomination list, but after its release, word-of-mouth has become polarized. Some netizens believe that in addition to the attractive visual style, the film is "empty" in story content.
Deng Chao and Zheng Kai are members of the running men. Many people remember them because of the variety show. So when watching this movie, even though Deng Chao's acting skills are good, there are still audiences who reflect that they will be affected by the previous variety show image. . Perhaps if you want to create a successful actor image, you still have to reduce the frequency of variety shows and focus on acting to become a truly good actor.
There are movies "Wushuang" and "Shadow" whose word of mouth is proportional to the box office, and there are movies whose box office is inversely proportional to the box office. In 2017, "Ice Fist of Shame" produced by Happy Twist at the National Day file hit a box office of 1.1 billion, with a Douban score of 6.9. It can be said that the box office and word of mouth are both good. In the National Day file last year, Happy Twist produced another "Aunt Li Cha", but this movie can be said to ruin the reputation of Happy Twist. Before this movie, there were "Charlotte Troubles", "The Richest Man in Xihong City", "Donkey Gets Water" and other popular movies at the box office, so everyone has to admit that happy twists will produce fine products, but in this movie Word of mouth has set a low score of 4.6.
"Li Cha's Aunt" is known as the worst movie of Happy Twist. From the very beginning, this movie has been spreading without a bottom line. Inferior jokes and vulgar play stalks unrestrainedly overspent the audience. patient. And why does this movie rank second in the box office on National Day? After all, it is the word-of-mouth created by Happy Twist’s previous works, which makes everyone look forward to this movie. Although the box office in the National Day stall is ranked second, but it is crowned the title of bad film.
When it comes to bad movies, there are really many bad domestic movies, and some movies are bad, but because of the flow of stars, the box office is still quite good, such as "Three Lives III, Ten Miles of Peach Blossom", "Grand Path", " The match between Yang Yang and Liu Yifei has not been favored since the official announcement. Remake into a movie under the pressure of a drama version itself has a lot of pressure. It is very difficult to condense the 300,000 words of a novel into a 109-minute movie. A little carelessness will become cannon fodder. Sure enough, the movie version It is impossible to escape the fate of a bad movie, from the modeling, costumes, plots to the acting skills of the actors are inevitable to be sprayed. The
film uses flashbacks to give people a sense of substitution to explore the truth, but there has been a complete version before, and the audience has long been familiar with the plot, so the film plot is difficult to break through, and Yang Yang’s own acting skills are also limited, so Yang Yang It has also become the focus of the film. Although the word-of-mouth is poor, Yang Yang still brought 530 million box office to the movie. In this traffic era, the combination of a movie traffic star + a powerful actor is always good. Even if you lose the word of mouth, you can still make a steady return to the box office. .
Guo Jingming is well aware of this truth. He is the director who likes to adapt novels into movies the most, and he is also the most controversial director. Guo Jingming is very good in writing, but he still needs to be careful when making movies. Almost his films are low-rated and high-box office, such as "Little Era" and "Grand Path", "Grand Path" is a CG animation, which can make up for the lack of real scene + green screen (and save Expenses) is a good practice. But it is a pity that it makes some actors with masks more masked. even ifNo matter how good the special effects are, when the half-human and half-special effects Chen Xuedong and Wu Yifan appear, everything is replaced by embarrassment. Even the bad movie, due to Wu Yifan, Chen Xuedong and other traffic stars, still hit 380 million box office.
Speaking of bad movies, Huo Jianhua can be said to be the first brother in TV dramas. He has also wanted to enter the film circle many times, but all ended in failure. He once starred in the romantic movie "Transformation Contract" starring Yao Xingtong, which is about In order to escape the pursuit of wealthy daughters, the male protagonist exchanges identities with a security guard who looks similar to him. After the exchange of identities, I began to blend into completely different lives and emotions, leading to a big farce, and life became more self-defeating and embarrassing. Yuan Yaofa's guest role as Hu expert is also quite happy. But the plot is terrible and illogical, and it was criticized as a bad movie.
In today’s market, many people think that word-of-mouth and box office can only choose one of the two. This law is not absolute, but is still proportional. It is really difficult for a good movie to achieve both, but It's not impossible, as long as you devote your mind to useful places such as script special effects, there will always be the best of both worlds. This year’s National Day movies "My Country and My Country", "The Climber", and "Captain of China" will all be released at the same time on September 30. The three films have been very popular in recent days, and even the pre-sale box office It's over 100 million.
Judging from the three trailers and the main creators, the team is very tough. "My Motherland and Me" has 7 directors and 37 actors participating in the performance. Wu Jing also participated in two National Day movies " "My Motherland and Me" and "The Climber", Wu Jing, as one of the few domestic actors with a box office of more than 10 billion yuan, will likely be out of the circle again in this National Day stall. The "Captain of China" is based on a true story, starring Zhang Hanyu and Yuan Quan, and is also highly anticipated. Wu Jing and Zhang Hanyu are in a head-to-head contest between the two tough guys. I wonder who will be better? Can the three movies have a double hit at the box office? We will wait and see!
Which of the three upcoming movies do you prefer? Welcome to leave a message to discuss.
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