thought that the National Day file was a three-part world of "My Motherland and Me", "The Climber", and "Captain of China". I did not expect that the animated film "Snowman" not only feared the three giants, but also joined the advanced screening. among. According to the professional version of Maoyan, on the day it was screened, "The Snowman" ranked first in the animation film attendance rate, and the number of people who wanted to watch it increased to 52,000.
In addition, the release of word-of-mouth after watching the movie is even more pleasantly surprised. The audience exclaimed again and again, "The last time I watched such a cured movie, it was "Dream Quest" and "This year's National Day file is too strong" , "The first small hit in the National Day file is it"...
Among them, many parents of children said they would recommend to friends around them, and then come to the second brush, and even ask if there is any increase at the event site. Spot the scene. At the same time, the film also became the only one on Douban among the four films that were screened yesterday, and achieved a high score of 7.6. The most exciting thing is that "Snowman Romance" has also been praised by foreigners. The famous movie rating website IMDB has a score of 9.1, the freshness of rotten tomatoes is 80%, and the popcorn index is as high as 96%!
The audience's enthusiasm is so high, so in the National Day file that is crowded with blockbuster films, can "Snowman Romance" successfully break through with word of mouth?
differentiated attack,
"Snowman Romance" has obvious schedule advantages.
family carnival animation movies have always been frequent visitors of the Spring Festival and summer files, but for the animation movies with a broad market, there is obviously more room for exploitation. . And undoubtedly, the National Day file is the most promising one.
First of all, for ordinary viewers, the National Day holiday is the second largest statutory holiday after the Spring Festival. Therefore, the National Day stalls, like the Spring Festival stalls, show a high-density and high-explosive trend, which is highly expected. Secondly, "Snowman Romance" hit the National Day files, cleverly avoiding the situation of getting together in summer files. The successful test of "Snowman Romance" is bound to make more animated films no longer obsessed with summer vacation The file is released, and the schedule is moved down. Compared with the three blockbusters of the same period horizontally, "The Snowman" also shows obvious differentiation. This year, the three films "My Country and My Country", "The Climber", and "Captain of China" are all the main theme movies adapted from real events, and "The Snowman" is precisely an animated film that takes the family carnival route, which can not only eliminate repetition The fatigue of watching similar movies and the family fun theme suitable for all ages also allows audiences of different ages to be satisfied.
It is worth mentioning that "The Snowman" is also the only 3D movie in the National Day file this year, and it is bound to bring a stronger "immersion" to the audience in terms of vision.
In addition, in this year’s National Day films, the duration of "Snowman" is the shortest, only 100 minutes, and this 100 minutes happens to be the best time that the audience can afford. In the golden age of Hong Kong cinema, there was an iron rule that 100 minutes is the limit. An excellent director can make a choice within these 100 minutes. Tsui Hark’s editing is sharp, Xu Anhua’s intricately carved details are small, and Du Qifeng is used to interpreting aesthetic attitudes with black philosophy and violence. In a sense, stylization is in this 100 Forced out within minutes. On the other hand, "Snowman" uses a 100-minute edited version, and because it takes the essence, it gives the audience a hearty feeling.
is familiar with the Chinese cultural context, and
's use of "Chinese elements" is not superficial.
"Snowman" is another work created by Oriental DreamWorks and American DreamWorks after "Kung Fu Panda 3". It is even more significant for Oriental DreamWorks.
Since 2016's "Kung Fu Panda 3", although Oriental DreamWorks has not released new works, it has realized the ownership structure from a Sino-US joint venture to a wholly-owned Chinese party, which also means that "Snowman Romance" is " The first original work produced by Oriental DreamWorks after Rebirth. Li Ruigang, chairman of
Oriental DreamWorks, once said that the cooperation between Oriental DreamWorks and American DreamWorks is to introduce the most advanced animation creation and generation models in the world, and gradually learn the creative production and production management process of Hollywood home entertainment animation. Digestion and localization.
Therefore, "Snowman Romance" is actually a world-class family carnival animation film that tells Chinese stories to the world. Qiandao Lake, Huangshan Qifeng, Leshan Giant Buddha,Iconic scenic spots such as Mount Everest are unique elements of China, allowing viewers to travel around the motherland without having to endure the "crowded" congestion during the National Day holiday.
Huangshan
Leshan Giant Buddha
Mount Everest
At the same time, in the visual presentation, the sea of rapeseed flowers, giant blueberries, etc. are also enough to show the top animation skills and extraordinary imagination of the team behind the scenes:
turns into a wave of rapeseed flowers;
rides The romantic cloud of flying fish; the giant blueberry that
becomes a "weapon";
But more importantly, the interpretation of Chinese culture in "Snowman" does not stop at the simple application of Chinese elements. The Chinese consultant director of the film Shu Huan once said that the Chinese version of "Snowman" will incorporate more Chinese elements and grounded online language, follow the communication methods among contemporary young people, and restore contemporary Chinese culture and life as authentically as possible. It can be seen that the lines of the film "Rongshang" are more natural, such as "Hairstyle is not messed up, people are not broken", "Send a circle of friends", etc. You can see that you have worked hard in the Chinese cultural context at a glance.
is released by mainstream cinemas worldwide, and
premiered overseas as "watching the crying audience"
As the pace of Chinese films "going out" accelerates, many Chinese films have the opportunity to enter overseas markets, but objectively speaking, China is truly going out. There are not many movies. They are either "borrowed to sea" in the form of co-productions, or niche literary films that jump to the target audience through the film festival.
However, "The Snowman" is a movie dominated by China. It is not only a private carnival for mainland audiences, but is shown in mainstream theaters in 19 countries and regions around the world.
It is worth mentioning that at this year's Toronto International Film Festival in Canada, "Snowman" was also shortlisted for the "Panorama Screening Unit", and was widely praised by foreign media in the subsequent world premiere.
Overseas media Collider called this movie “an immersive and incredible experience”; Moviefone highly praised “This is a movie that is very different from other snowman story animations. It will have a unique style of plot and The combination of romantic depiction of contemporary China and excellent animation production is a rare international animation film recently"; "Rendy Reviews" commented that ""The Snowman" is an excellent animation film, the beauty of China and China The cultures complement each other and the beauty is so beautiful"; the famous overseas film media "The Nerds of Color" stated that "the originality of the behind-the-scenes team of the film makes this fantasy adventure very real. It is highly recommended to go to the cinema to see the beauty of China in the film"; The website "Indiewire" also highly praised "This is a stunning animation film that tells a warm story with a contemporary Chinese family as the background".
The reason why "Snowman Romance" "scents inside the wall and outside the wall" stems from the "universal nature" of the film. It has no cultural barriers to the expression of friendship and family affection. In the film, the grandmother seems to be nagging but loves her granddaughter very much; Xiaoyi puts the thoughts of her late father on the sound of the piano, and has never forgotten the agreement with her father; Ajun, Xiaoyi, and Pengpeng support each other regardless of difficulties and obstacles. Insist on sending Da Mao home. These sincere emotions broke through cultural barriers and reached the hearts of the audience. Even foreign audiences were moved to tears after watching the film.
Nowadays, domestic animation has begun to occupy a place in the history of Chinese movies, but it has always been staggering on the road of "internationalization". Countless filmmakers have been searching hard, but they have been unable to find a solution. However, in "how to promote Chinese animation to break through cultural barriers, On the proposition of being effectively spread across the globe, "Snowman Romance" points out a fairly clear path. At the node of the 70th anniversary of the founding of the People’s Republic of China, "Snowman Romance" "goes to the world" with such achievements is undoubtedly the best gift to the motherland.
-
-
-
-
-
-
-
-
-
-