has been in theaters for 11 days since the film version of "Zhu Xian" that many fans and audiences are looking forward to. So far, the box office is stuck at 365 million. It seems a bit difficult to break 400 million, but for Zhu Xian's traffic ip bonus It’s already very good to have the current results of the movie, and the movie as a whole is considered to be a pass. In fact, it is the traffic like Xiao Zhan that should be most grateful!
Before the movie "Zhu Xian" was released, many people expressed disapproval , Because the previous traffic "Shanghai Fortress" really pits a lot of audiences, indirectly leading to the box office of the movie, making many people no longer have confidence in traffic movies, but this time the explosion of "Zhu Xian", This door is opened for filmmakers who want to use traffic to make money. You must know that bad films will never disappear. Most commodity markets have a large number of shoddy products. These products must also make money. It doesn't matter.
But the editor I think that as long as the excellent works can also make money, the money can be made far more than the flow movies, so that they have room for survival, this is enough, because the flow ip like this adds to the total movie total Someone will do it, and everyone must not think about banning movies completely, because Hollywood can't do it. This is determined by the speculative nature of capital, and there will never be less people who make quick money.
However, with regard to the many controversies in the film version of the movie "Zhu Xian," Huang Bo, a senior domestic filmmaker, also expressed this a few days ago. The box office explosion of Zhu Xian's movie once again shows that traffic is not the original sin, but the quality of the script. ! Zhu Xian has watched the movie itself. To tell the truth, all aspects of the script can be set, and it is in line with the original. After all, this is an adaptation of the film and television series, and all aspects have been changed. I have to admit that Zhu Xian’s adaptation this time It was very successful. However, some time ago, "Shanghai Fortress" lost its box office because the script failed. We can't say that the traffic is dead and the traffic gate will not be closed!
Actually, I agree with what Huang Bo said. , It really shows that traffic is not the original sin. Take the pioneering era of domestic fan movies as an example, strive to recover costs in the shortest time, harvest fans as the mainstay, and passers-by as the supplement. The actual trend is closer to the love apartment and 4s, but these two films fall faster due to the awakening of passers-by. The success of Zhu Xian shows that there is still room for flow movies. Zhu Xian can be said to be a classic example of bad flow movies.
However, if this method is used too much, it has a big side effect, and we will try to avoid these bad movies in the future. For example, the IP director starring refers to Guo Jingming, Yang Mi, Wu Yifan in the small era. The side effect is the potential passerby that consumes the main traffic, that is, in the movie, this kind of marketing basically runs out of a traffic star and has to change to a traffic star, because the lower part of the star Movies are hard to lie to passers-by.
However, in the past two years, good domestic films have been released continuously. The success of "Zhu Xian" this time is also because the audience relaxes their vigilance on the money-making movies, and the name of Zhu Xian has been changed. Xiao Zhan and others will use this model with a high probability of this batch of traffic. In addition, the schedule is really important. Sometimes watching a large number of movies squeeze the popular schedules, and it turns out to be cannon fodder. Changing to a cold schedule that has no competitors at the same time slowly hits the box office, but it can reach hundreds of millions.
actually follows this marketing model, such as "Nezha" and "Wandering Earth" will definitely choose to be released during the Spring Festival, National Day and other prone time periods, because they have the ability to make a lot of money. For capital films that want to make quick money, they dare not and do not need to compete with these films. Otherwise, the Shanghai Fortress will end, and they can only guarantee to make a fortune in the cold hours. If
flow movies are determined to go this way, they must give up the Spring Festival and National Day schedules, which just reduces the competition of good movies in these periods. I think if you really play as you said, the future pattern may be that there will be a few excellent movies on popular schedules, and there will still be a lot of bad movies on popular schedules, but there are also some excellent movies with small costs. This is actually similar or even better than today. It's better now, because the two will play their own roles from now on, without competing with each other.
If you really let the flow of movies completely lose their living space, capital is likely to no longer pay attention to the film industry, and even desperately to suppress the creators of excellent movies, let them break the funding chain, and make excellent film and television works die. in. After a long time, no one will work hard for the film industry. At this time, the capital will come back with a bunch of bad films. IWe are back to the original dark age. So leave room for everything and don't push people too tightly, otherwise you will lose out. If the well water does not violate the river water, that is the best state.
The last sentence:
, do you agree with what Huang Bo said? What do you think of movies with traffic ip bonus?
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