Text|Zero One
is the last batch of new films before the National Day file. The movies released on September 20 mainly include "Decisive Moment", "Little Q" and "Friendship and Above". Among the three films, "The Final Moment" belongs to the preheating theme of the gift; "Little Q" is adapted from a Japanese novel, and the successful remake of "Guide Dog Little Q" has long been the case, and it is a warm and healing style; "Friendship and Above" is a Thai romantic comedy.
competes for this week's short-lived movies before the National Day frenzy, and it won't have much box office imagination. After the National Day of , heavyweight new films such as "The Climber" and "My Country and Me" were released. Obviously, there is not much space in the short ten-day schedule. According to lighthouse data, on September 20, the overall movie box office was only 74,619,100 yuan, and the highest single-day "Little Q" was only 16,736,700 yuan in revenue. "Friendship and Above" had a box office of 4.5926 million yuan on the first day, which was still in "Zhu Xian 1". After the old films such as "Little Wish" and "Luo Xiaoheizhan", the lineup accounted for 10.4%, but the box office accounted for only 6.3%.
The production company of "Friendship and Above" Thailand GDH559 Film Company is the mainstay of Thai movies. In 2017, the dark horse explosion "Genius Gunner" won the box office of 271 million yuan in mainland China, also because of this company's team. The predecessor of Thailand's GDH559 film company, GTH Pictures, has repeatedly set records with youth love stories such as "Little Lover" and "Hormone", and the work history is quite beautiful.
upper: "little lover", lower: "hormones"
"friendship and above" is a standard Thai romantic comedy movie. On the whole, this movie has a good design of laughter, beautiful characters, and a resonant story of "friendship and lover not full". The heroine invited the "First Love" which is also very familiar to Chinese audiences. "Small Water" in "Pincena Levithépibon". But judging from the box office results, it failed to arouse any splashes in China. After
"Genius Gunner",
Thai film typification innovation stagnated?
In 2017, a "Genius Gunner" changed the psychological expectations of Chinese audiences for Thai movies. Previously, as a small language source, Thai movies have only made features in a few genres, which are well-known to Chinese audiences: one is the small fresh youth romance film represented by "The Little Thing of First Love" and "Dear Galileo" , the second is the Muay Thai movie such as Tony Jia almost single-handedly played the internationally renowned "Boxing Fighter" and "Tom Yum Kung"; "Etc., distinguished from Japanese-style horror and Hong Kong-style horror films by its unique style, and enjoys a high reputation in the horror film circle.
From the perspective of the Chinese mainland movie market, Muay Thai movies have limited appeal to mainland audiences who have been appetizing domestic kung fu movies, and there is no new generation of superstars carrying the flag besides Tony Jia. The market for horror films is not big, and the level of horror in Thai horror films is extremely high, making it almost impossible to pass the trial. Among the three types of Thai films, it is clear that the potential international audience of youth romance films is the widest.
So "Above Friendship" can be regarded as the traditional advantage of Thai movies. The main plot of is similar to the classic Taiwanese drama "I May Not Love You"-a pair of friends of the opposite sex who have been in a close relationship since childhood, insist on being "eternal good friends" rather than lovers for the sake of the eternal relationship between the two In the past as a teenager, the two experienced love with other people while maintaining this ambiguous relationship of "friendship and above", which together led to a series of stories containing laughter and tears.
The boundary between heterosexual friendship and love is a topic that is easily controversial. Although "Friendship and Above" has a thick comedy shell, there is still no way to avoid the slight discomfort brought to the audience by the blurring of the relationship between the two "friends/lovers"-when they use the label of a friend to fall in love, hang on to them " It is undoubtedly a kind of harm to other people who have the name of "couple" without repaying sincerely.
But "Friendship and Above" or all Thai comedies worth learning from Chinese films is that they have a natural ability to shoot exaggerated and brain-inspired comedies. This ability is actually more reflected in the widely spread "Thailand Brain Hole Ads"-usually there are no celebrities, but small scenes of healing or funny stories are told from an extremely tricky perspective.
but including this "FriendsIncluded in "Love and More", Thai movies focus on certain genres, and it is difficult to avoid the appearance of routines. The young and beautiful male and female protagonists, the life of eating, drinking and having fun without considering the consumption cost, the superficial and clichéd love story ending -this part of the film represented by "Friendship and Above" is the mainstream of Thai films going abroad. It is also a typified "product" that is completely succumbed to the market. In this regard, it is far from the real out-of-circle Thai movies like "Genius Gunner".
Successful Thai romance films such as "The Little Thing of First Love" and "Love in Siam" are based on sincerity and willingness to break away from the comic style to discuss some core issues. But "Above Friendship" is a comedy based on "Above Friendship, Below Love", which is quite airy, as if suspended in the air and cannot land. We saw young and beautiful heroes and heroines flying around in a plane, trapped in various emotional problems, but they didn't show a trace of life. On the topic of love, "Friendship and Above" finally chose the happy ending of "Getting Lost and Knowing the Return", and did not give some real feelings that can make people meditate for a while after turning on the lights in the cinema. In contrast,
shows the rareness of "Genius Gunner". Love, examinations, and humanity are also universal topics. "The Genius Gunner" completely escaped from the trap of Thai movies and opened a new genre film experiment with a brand-new style. Only then can it be successful overseas. "The above" seems to be back to what it was ten years ago.
"Friendship and above" under the international packaging
may not be able to go international
Of course, it is not objective to say that "friendship and above" is completely in place. Yuyu believes that "Friendship and Above" is more like a traditional Thai romantic comedy with a lot of "international packaging" as the core. In this regard, "Friendship and Above" is implicitly ambitious. In the
film, the actor Pan's profession is "Song Shao" and the heroine Qin's profession is a music agent. She is helping her boyfriend musician to record a chorus song by many Asian singers. Naturally, their stories have developed from cities in Thailand to Hong Kong, Malaysia and many other places. Some important lines and even the theme song in the film are in Mandarin. Cantonese and Thai are a big joke. In addition, the name of the famous Malaysian singer Zhu Zhuai also appears in the plot.
The internationalization where the story took place still has two influences. One is that it is easier to integrate into the international film market outside of local audiences, especially China, Southeast Asia, etc.; the other is to change the temperament of the film itself. , "Above Friendship" therefore appears more modern, but also more out of the original nature.
is only for those foreign markets, this set may not work. The logic is similar to that of Chinese films such as "The Great Wall" that "Sino-US co-productions" attempted to open up the American market. Trying to adapt to overseas markets is still unavoidable. This is the heart disease of the Chinese film market for a long time.
However, this situation has changed with the emergence of a batch of domestic box office explosions. It is not difficult to find that in recent years, "Wolf Warriors 2", "Wandering Earth", "Operation Red Sea", and "Nezha's Demon Boy Comes to the World" have all been telling "Chinese stories" with a technological level that is in line with internationalization. "Wandering Earth" director Guo Fan once said frankly: "Will they (foreign) accept it? I will serve the Chinese audience first." After the local market grows large enough, this is actually quite a sober attitude.
And the export of small-language films such as Thailand to the larger market may still have to consider some forms of the combination of "universal emotions" and regional characteristics -Indian films have been harvested from "Wrestling Dad" to "Mystery Superstar" After a round of markets, this year's "Why Home" also embodies the spreading power of the common emotional resonance of humans in different regions. From this point of view, while Thai films are gradually moving towards a larger market, they must also consider the importance of maintaining distinctive and diverse film themes.
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