Chinese box office list, the name of the same company is written: Beijing Culture. In the summer of 2017, "Wolf Warrior 2" quickly reached the top of the box office list with the momentum of thunder, which made "Beijing Culture" gain widespread attention; and "Wandering Earth", which has long been ranked second on the list before "Nezha", Beijing Culture is also one of the issuers. The company’s transcripts also include "I'm Not a God of Medicine" and "The Nameless", which are all works with high reputation and excellent box office performance.
Nowadays, Beijing Culture's huge investment in the "Fengshen" trilogy has released character posters. The trailer will be launched in the summer of 2020. Will this be the next box office miracle? Or is it another "tiankeng bottomless pit"?
1 "Oriental mythology" is difficult to film and television.
The investment in the trilogy of "Fengshen" is staggering. The amount of online transmission is as high as 3 billion. Although the specific amount has not been confirmed, the trilogy is indeed "a huge investment." The producer of
Du Yang also learned from the producers of the "Lord of the Rings" trilogy, trying to realize the "industrialization" of our own film. However, the difficulty lies in the fact that "Feng Shen" is certainly a classic big IP of Eastern mythology, with its own nationality, but it is too difficult to make film and television.
The myth and fantasy themes of the past are full of grooves from the plot rhythm to the special effects, and they eventually become the laughing stock of the people who eat melons. The "League of Gods", which has been joined by many stars and has an unprecedentedly strong lineup, is a typical negative example. "Asura", which was suddenly withdrawn after being released for a short period of time, is a strange operation that has never been heard before, once again verifying how difficult the "Oriental Fantasy Theme" is to shoot.
From the perspective of visual effects, the production team is often heavily influenced by the West (or originally a foreign team). It seems that there has been no excellent model for how to integrate the external aesthetic paradigm with the traditional oriental cultural core. Will
's "Fengshen" trilogy be an exception?
is hard to say.
When Beijing Culture voted "The Wandering Earth" before, the category of "Chinese Science Fiction" was still in a very bad state. There was no good movie that could be handed out, but this seemingly risky move finally made everyone happy. Good ending. What is the fate of the "Fengshen" trilogy?
The factors that affect the box office of a movie, in addition to its own appearance, also depends on whether there are strong competitors.
2 The animated version and the live-action version of Jiang Ziya’s "hit theme"
The so-called three easter eggs at the end of "Ne Zha", in fact, one of them is a trailer, "Jiang Ziya" will be released in 2020. Will
be selected in the same summer as "Nezha"?
Originally, animation did not have an advantage compared with live-action movies, and there was also a dimensional wall "well water does not violate river water". However, competition in the same or similar period is inevitable, and the summer files in recent years have shown a trend of "dominant one family and all remaining cannon fodder".
"Nezha" soared in the box office, squeezing "The Wandering Earth" to the second place, surpassing all "live-action movies" except "Wolf Warriors 2", and also ignited the audience's expectations for the "Feng Shen Universe" .
So the animated version of "Jiang Ziya" is equivalent to standing on the shoulders of "Ne Zha", which naturally has a good audience base. From the content point of view, "Fengshen" and "Jiang Ziya" are obviously "colliding with the subject". Under such circumstances, which one has a better reputation will have a fatal impact on the subsequent box office trend.
predicts "Jiang Ziya" from the "same" company based on the appearance of "Nezha", and the quality will not be too bad; however, the "Fengshen" trilogy currently only has character posters and no trailers. Everything is unknown.
(the picture below is a photo taken by the "Fengshen" actor team for fashion magazines)
3 The original work of the main creative team is difficult to be a reference basis
"Fengshen" releases role posters, starring strong players such as Huang Bo and Xia Yu, including Teacher Li Xuejian is waiting for real old dramas, and the cast seems to be worth looking forward to.
However, director Wu Ershan’s previous works are somewhat difficult to describe in terms of quality. "Looking for the Dragon" is regarded as the only passing work in the tomb-themed movie that did not rush to the street, but both "Painted Skin" received a lot of criticism back then. . With a lineup like
, is it a trance, or whether the director and screenwriter has "entrapped" powerful actors, anything is possible.
We will also have a proud "East"Fangs Trilogy"? The question of
in the past is likely to be no, but after the successful production of red commercial films and Chinese sci-fi blockbusters, perhaps "Feng Shen" is the next new one that can "Feng Shen" Works.
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