HM, Nike, Adidas , and Uniqlo banning Xinjiang cotton, it caused a wave of waves and was denounced. These companies have made a lot of money in the Chinese market. In the process of seizing the Chinese market, they have improved their brand influence by looking for influential domestic celebrities to endorse the Chinese market and help them better seize the Chinese market. However, once the abominable behavior of "eating Chinese food and smashing Chinese pots" was exposed, domestic celebrities resisted one after another, and many of them terminated their contracts with these brands.
Huang Xuan became the HM menswear spokesperson for Greater China in May 2020. After the incident, his studio announced the termination of the contract with HM.
Song Qian and HM terminate their contract; Wang Yibo, Tan Songyun and Nike terminate their contract; Eason Chen, Yang Mi, Yi Qianqianxi, Reba, Deng Lun, Yang Ying terminate their cooperation with Adidas; Jing Boran, Ni Ni, Wang Yuan Studio terminates their cooperation with Uniqlo Cooperation; Zhang Yixing terminated the cooperation with CK and Converse; Liu Wen terminated the cooperation with PUMA; Bai Jingting terminated the contract with Converse...
With the news of the termination of these stars, netizens praised. However, compared with entertainment stars who responded to the boycott and chose to terminate the contract, some sports stars were relatively silent.
Zhou Qi is one of the sports stars who reposted "People's Daily" earlier and I support Xinjiang Cotton. Under the reposted message, some netizens commented "Take off your Nike", Zhou Qi replied, "Well, firmly support Great Xinjiang!" The statement of
also made Zhou Qi win the favor of many netizens. Some netizens commented: "Stop you, don't blacken you, come on, brother!" The voice of boycott and the termination of the contract, the sports stars appeared relatively silent. Except for Zhou Qi, many domestic players who endorsed Nike and other brands did not speak up. This also caused some netizens to have a lot of criticism. Some netizens questioned the silence of sports stars this time, and some netizens published articles on the subject of "Nike Adi Boycott Xinjiang Cotton! Entertainment Stars Discontinued Sports Stars Silence: The two are superior to each other."
As athletes, they have won glory for the country in the international arena, bleeding, injured, and sweating. Their patriotism and sincerity need not be questioned. Then why do entertainment stars cancel their contracts, but sports stars choose to remain silent and indifferent?
Actually, in facing this problem, athletes still have a certain particularity.
The behavior of entertainment stars who sacrificed their personal interests and chose to terminate the contract in order to safeguard national interests is commendable. Compared with entertainment celebrities, athletes eat youthful meals, and their income is far from the first-line entertainment celebrities. These athletes need to rely on talent, hard work and strength to win contracts for themselves. Once injured or even in a decline, their income will be greatly affected. The peak period of the players is relatively short, and their careers can be favored by sports brands. , And relatively few players have obtained relatively large endorsement contracts.
This will also make players more cautious on the issue of whether to terminate the contract.
Next, Nike is the sponsor of the Chinese men's and women's football, the Chinese men's and women's basketball and the Chinese track and field team . And these groups, even if they resist or dissolve cooperation, will face some thorny issues, and they will take a certain amount of time to adequately deal with them. For the individual athletes, when the "collective" has not made a clear statement, they temporarily remain relatively silent. Although there is no decisive termination of the contract, it is a relatively reasonable response for the athletes themselves. There is a saying in
: You know horsepower from a distance, and you will see people's hearts over time. After HM, Nike, Adidas, Uniqlo and other foreign brands banned Xinjiang cotton, it was revealed that entertainment stars responded to the boycott and terminated the contract, which is commendable. But the temporary silence of sports stars is actually understandable, and it cannot equate their temporary silence with unpatriotic. Please give them some time and tolerance.
These athletes fight hard on the court, win glory for the country, shed blood and sweat. For patriotism, they have a deeper experience than ordinary people, and they have paid more for it than ordinary people.
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