HM incident continued to ferment, which made people even more indignant. This time, it also brought out the resistance of the organization BCI (Swiss Better Cotton Development Association) to Xinjiang cotton in China. H&M’s above-mentioned public outrage announcement was published in October 2020. The announcement stated: “As it becomes more and more difficult to conduct credible due diligence in this area, BCI has decided to suspend the issuance of BCI cotton licenses in Xinjiang. This means The cotton we need for our products will no longer be obtained from there."
Swedish clothing giant H&M publicly issued a statement that "not to buy cotton from my country’s Xinjiang", which subsequently caused domestic public outrage. Up to now, my country's five major e-commerce platforms (Tmall, JD.com, Pinduoduo , Vipshop, Suning.com) have completely shut down H&M's online stores.
As the wave of public opinion continues to ferment, it was exposed this morning that other members of the organization are also in the boycott queue, such as Adidas, NIkE, Zara, puma, Converse , Tommy Hilfiger, NewBalance, Burberry, up to 350 brand manufacturers . After the news came out, many celebrities in the entertainment circle issued statements to terminate their contracts with these brands.
On the 24th, Huang Xuan Studio posted on Weibo that Huang Xuan has no cooperation with the H&M brand and firmly opposes any attempt to discredit the country and human rights in any form. The Song Qian studio also issued a statement on the official Weibo saying that Ms. Song Qian and her studio do not currently have any cooperative relationship with the "H&M" brand, and national interests are above all else.
On March 25, Wang Yibo, Tan Songyun, Yang Mi, Di Lieba, Deng Lun, Wang Jiaer, Chen Linong, Yi Qianxi, Peng Yuyan, Angelababy (Yang Ying), Eason Chan, and Xiang Zuo issued a statement announcing the termination All cooperation with Adidas. Both Yang Mi and Di Lieba studio stated in their statements, "Resolutely resist all acts of spreading rumors and bullying China!" Yi Yang Qianxi Studio wrote in the statement: "Mr. Yi Yang Qianxi and his studio resolutely resist Any behavior that stigmatizes China.”
was followed by: on the afternoon of March 25, Bai Jingting, Ouyang Nana and Zhang Yixing studio almost simultaneously announced the termination of all cooperation with the endorsement brand Converse. Bai Jingting's studio stated that Mr. Bai Jingting and Bai Jingting's studio resolutely resist all speech and actions that pollute the motherland, the dignity of the country cannot be violated, and resolutely safeguard the interests of the motherland. Ouyang Nana Studio stated that our company and Ms. Ouyang Nana resolutely resist any speech and behavior that pollutes China, the dignity of the country cannot be violated, and the interests of the motherland are resolutely safeguarded!
Puma: Yang Yang, Li Xian, Liu Haoran
Uniqlo: Ni Ni, Jing Boran, Wang Yuan also took the lead in making a statement at work, announcing the cooperation between the Ancestral Hall and Uniqlo.
CK: Zhang Yixing, Liu Yuxin
NB: Meng Meiqi Zhang Zifeng
Burberry: Zhou Dongyu, King Glory have announced their termination.
At the same time as the collective termination of the contract, Tong Liya, Guli Nazha , Jiang Xin, Di Lieba and many other Xinjiang artists voiced their support for their hometown: We are a good place in Xinjiang! I support Xinjiang Cotton! In addition, more than a dozen artists who are not from Xinjiang, such as Zhao Liying, Lu Han, and Wu Lei, also uttered on Weibo, "I support Xinjiang Cotton".
following the 2019 Versace and Coach products with a clear division of my country's territory, causing Yang Mi, Liu Wen and other artists to terminate the contract, the celebrities have taken another collective action. So the question is, whether the celebrity unilaterally terminates the contract, does it need to pay compensation for termination? A well-known agent explained: Before the map incident occurred, the contract between the artist and the international brand had a relatively broad clause that was not studied deeply. However, since the map incident, we have attached great importance to the content of this area. What has not been done before will increase, and some before will be more detailed. As long as the brand has content that does not respect Chinese history, culture, or interferes with politics, the artist has the right to unilaterallyCancellation of the contract, and no liquidated damages are required.
On the contrary, the artist can also unilaterally terminate the contract if the artist has prostitution, drug abuse, personal influence and other events (such as Zheng Shuang , Fan Bingbing incident). The responsibilities of the artist and the brand for breach of contract are mutual.
"In the endorsement contract, there will be clauses restricting the words and deeds of the cooperating parties. If either party breaks these clauses, it will be deemed as a breach of contract, or the other party has the right to terminate the contract at any time, or compensate the other party for the losses. Look at the speed of the public relations response of the artist’s publicity team.” The agent Mr. Mao (pseudonym) who had similar incidents with international brands said frankly.
Many people feel indignantly: While making money in China, while spreading rumors to boycott Chinese cotton, this is a self-seeking dead end and a conscious grave.
As the editor-in-chief Hu Xijin of the Global Times said, although it was late for more than half a year, it turns out that sooner or later, Nike and H&M paid the reputation of being late in the Chinese market. In a nutshell, if these international big names continue to maintain their previous arrogant attitude, but still think about "fishing for gold" in China, the market will eventually make them pay their due price.
And this time the stars also expressed their opinions one after another and terminated the contract in time. To a certain extent, a high degree of thinking is consistent with the country, showing its influence.
# Zhongxing terminates cooperation with multiple brands supports Xinjiang Cotton
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