This year's Mid-Autumn Festival, "Detective Conan: Fist of Cyan Blue" was released in China. As of September 19, the 7-day box office of the series was 182 million, which is the best box office result since the theater version of the series was released in mainland China. . According to Maoyan's prediction, the mainland box office of this movie will reach 222 million.
has produced phenomenal works every year since the Japanese animation films were released in mainland China in 2016. ACGx has also written many articles to report from the perspective of content and market. After entering 2019, the number of Japanese animated films released has not dropped significantly, but its overall box office performance is not as good as in previous years.
When we conducted a simple analysis of the Japanese animation films released in the mainland this year, it is not difficult to see that in addition to the relatively stable box office performance of "Doraemon" for all ages, Fanxiang's films broke out in the first two years. Most of them have already shown fatigue, including the outstanding performance of "Dragon Ball Super: Broly" in the overseas market, which has a box office of only 30 million in the mainland. However, "Detective Conan" theatrical version can now move towards 200 million box office, obviously there is a way to success.
More than 20 years of mature IP has completed fan changes.
opened a comic in 1994 and aired TV animation in 1996. "Detective Conan" can be regarded as an anime that keeps pace with the times. Whether it’s the various electronic devices and Internet tools in the story that have evolved with the changes of the times, or incorporating various facts into the latest plot, as well as a large number of real scenes in Japan, "Reaper Elementary School" Conan seems to really live here. The world is the same.
In addition to the continuously updated comics, TV animations and OVA, the theater version released in April each year has also become an excellent means to continue the vitality and commerciality of this IP. Nowadays, the theater version of "Detective Conan" has firmly occupied the top three box office in Japan's local movie market, and it has become the leading series of Japanese animation IP theater version.
For old Conan fans, the most impressive theatrical versions are the 2002 "Detective Conan: The Dead on Baker Street" and the 2003 "Detective Conan: Crossroads in the Labyrinth", which are based on the plot of reasoning, from Both the story and the setting are quite classic works that fit the work positioning. At the same time, they did not approve of the 2011 "Detective Conan: 15 Minutes of Silence" and several subsequent theatrical releases. They believed that these works strengthened the action drama and weakened the deductive method of the reasoning process, making the theater version completely degraded from the reasoning film. It is an action movie and has a tendency to become a science fiction movie.
In fact, the changes that have taken place in the theater version over the past 23 years are an example of how this IP has changed following the trend of the times. While
scoffed at the theater version of "Detective Conan", which showed the “action blockbuster” style on the screen, these renewed theatrical films gradually attracted a large number of non-core fans into the theater. The change in the style of the theater version is an important reason why the box office has risen year by year.
On the other hand, in order to please female audiences, the main force in the Japanese film market, the producers are quite "excellent" in the plot. In the theater version of the past three or four years, it has become the norm to sell CP and speculate characters. The popular characters Hattori Heiji, Amuro Toru, Kaito Kidd, and Akai Hideichi with the highest fan votes have heavyweight roles in the theater version, respectively in M21 and M22. , M23 and M24, which will be released next year, appear as important roles, making Conan the protagonist lose the limelight.
If last year's "Detective Conan: Zero Enforcer" Amuro said "My lover is this country", it touched the hearts of countless fans. In "Detective Conan: Fist of Cyan Blue" released this year, please please The female audience means even more. Xinlan, Zhenyuan, and Corgi will "sugar" the CP at every turn, plus smooth action scenes and various explosion scenes-the theater version is accurate with all kinds of content that the audience wants to see on the movie screen . The theatrical version of "Detective Conan" is quite mature as a commercial film, and the domestic box office of 9 billion yuan also confirmed the success of this adaptation route.
In the conventional impression, the main audience of the theater version has always been fans of IP. However, the theatrical version of "Detective Conan" has gradually upgraded from a teenager with reasoning-based, emotional drama and action drama to anime works through a film performance method that is more suitable for the big screen and the needs of the main moviegoers. In order to be able to include a larger audience of movie works, the accumulation and change of fans has been realized. As for the theatrical version, the reasoning is full of loopholes, and soThe logic is unreasonable, and it is unlikely to cause controversy among new fans.
In the Chinese mainland market, fans of "Detective Conan" have also changed like Japan. A small number of core fans who clamored for unreasonable feelings have long been overwhelmed by a large number of fans of Kidd and Tou Amuro.
strong marketing encounters a good time, and M23 has achieved a new breakthrough in the box office in the Chinese market.
From 2010 to 2019, a total of 7 "Detective Conan" theatrical editions were released in mainland China, and its box office has gradually increased from nearly 10 million at the beginning. It has risen to nearly 200 million yuan today, and it has experienced large fluctuations in the middle.
Last year, ACGx once entered China for 9 years at . Why did the box office ride like a roller coaster? "The article analyzes in detail the two reasons that affect its performance in the box office data in mainland China.
One. The introduction time of the film was later than the BD/DVD release time. Although fans’ awareness of authenticity has increased a lot in recent years compared to the past, it is an iron fact that network resources will more or less affect box office data. This problem also exists in other imported Japanese animated films.
Two. The movie introducing party is constantly changing. Every new importer needs to adapt to the Japanese copyright owner's publicity and supervision, and learn how to promote it to animation fans. Since 2010, the theater version has changed at least 3 importers. Every time the importer is changed, its box office data will fluctuate to a certain extent. During this year's theater version of
in mainland China, the above two major issues have been resolved.
The theater version of this time was released before the release of BD in Japan, basically eliminating Internet resources. Looking at the Japanese anime movies that have been released in China, only "Doraemon" theatrical version and "Detective Conan: Fist of Cyan Blue" were released in China before the BD was released, even if they created 575 million box office "your name. "The introduction party Guangguang Media also cleaned up the network resources before the release.
In addition, the introduction of this theater version is also the introduction of M22 released last year. Comparing the pre-release announcements of M22 and M23, in addition to inviting directors and voice actors to promote in China, and selecting well-known voice actors from the domestic animation circle for the Chinese dubbing version, it is not difficult to find that M23 is released by comparing the Baidu index and WeChat index. The indexes during the period are several times that of the M22 release period last year. Obviously, Huace has invested much more in marketing and publicity for M23 than last year.
, coupled with the overall weakness of the domestic film market during the Mid-Autumn Festival this year, the M23's better opening performance is basically expected. The overall poor condition of the
movie market and the strengthening of marketing have made M23's market performance slightly improved compared to the past. By comparison, when M22 was released in the Mainland last year, the average filming rate for the first weekend was 17.7%, and the average number of people per game was 15. This year, the M23 filming rate during the Mid-Autumn Festival was about 19.8%, and the average number of people per game was 21.3. And the number of movie viewers absolutely surpassed M22. "Detective Conan: Fist of Cyan Blue" finally ranked second in the box office list during the Mid-Autumn Festival, and also achieved the best box office of this series in the Chinese mainland market for 10 years.
"Detective Conan" theatrical version of "Detective Conan" has achieved box office results in the mainland market now, which is also the return of this IP's long-lasting and relatively stable introduction of Chinese theaters. Chinese fans have been looking forward to the introduction of the next movie from the trailer egg at the end of the last movie a year ago. This has become a habit. A similar example of
is the theatrical version of "Doraemon", which is released every June 1st. Parent-child watching "Doraemon" is already the default entertainment method for many domestic families on Children's Day.
cannot effectively influence fans with a continuous theatrical version. This is also an important reason why well-known IPs such as "Dragon Ball" and "One Piece" are always short-lived in the Chinese market and difficult to achieve box office returns.
Therefore, for these animated film works that particularly emphasize IP, it is intuitively important to use long-term investment to cultivate movie viewing habits. As for a series of questions about when the animation of "Detective Conan" will end, who is the big boss behind the scenes, etc., it has long ceased to be of concern to fans. What kind of cool will the superheroes of "Ke Xue Universe" be in the future The way to dissolve the new crisis is what they really care about.
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