Guanzhu, Nobel, Eagle Group, Mona Lisa...40+ Pottery Enterprises PK Guangzhou Design Week

On December 3, 2020 Guangzhou Design Week officially opened. Mr. Tao Cheng went around and found that there were more than 40 ceramic brands exhibiting this year, which is more than 30+ last year. Not surprisingly, ceramic companies still become the most “big-handed” existence in this exhibition: is more than design, creativity, material strength, and presence , Hall 1 and Hall 2 (building decoration materials exhibition area) have almost become "Slate Pavilion".

This year, the ceramic brands display design concepts and brand tonality have matured more. Who is the most trendy, hottest, coolest and most eye-catching in this Guangzhou Design Week? After reading Tao Chengjun's summary, welcome to leave a message and tell your answer!

Marco Polo rock slab

takes "reconstruct the future between straight and curved" as the theme, and demonstrates the splicing, chamfering and twisting of rock slabs in a variety of ways to show how rock slabs can be used in kitchens, bathrooms, furniture and other household fields Application possible. The products displayed by Marco Polo

mainly include:

  • curved rock slab, which can achieve a maximum arc of 120°, and can be applied to a variety of spaces such as columns, domes, and apartment corners to meet the needs of curved aesthetic design; Graphene heating tiles can increase the indoor temperature (5-10 degrees) to about 23 degrees in 45 minutes, and can be controlled in different areas through the mobile APP, and the working time can reach 30,000 hours under normal conditions. According to reports, this product has many application cases in Beijing, mostly in hotel projects.

Nobel Slate ‍‍‍

2020 is the third year of Nobel's participation in Guangzhou Design Week, as well as the third year of "Research on Traditional Chinese Color and Texture" jointly initiated by Nobel Tile, Innovation Fund and Rong Design Library. Following the “TXE-TILE Brainstorming Room” (with “cloth” as the theme) in 2018 and “Sketch Imagination LAB” (with “the color texture of paper” as the theme) in 2019, Nobel is still based on “paper” this year. The research and experimentation of this traditional material, through a series of paper installations and slate tiles, creates an atmosphere of "extraordinary home" , telling a story of "home life".

According to reports, this exhibition is a summary and continuation of the project's research on paper color and texture. The research on Chinese traditional colors and textures has greatly endowed the design nutrients of the brands under the Nobel Ceramics Group. "We hope that by continuing to promote basic research on traditional Chinese materials, we will develop high-end products rich in traditional Chinese genes and contemporary aesthetics, and release colorful design inspiration and creative nutrition to the global design community."

crown beads "Materials change design, and design promotes social change." In this design week, Guanzhu launched the "Happy Space" theme pavilion, united with Yidoutang Home Furnishing Platform, with the starting point to create a happy living, through investigations of 3000+ homeowners, consultation with 1000+ designers, and digging deeper into users The needs and design trends of the world, using new materials with healthy trends to create a "happy space" whole house experience pavilion with happy colors and satisfying multiple life needs. At the same time, we jointly launched the "Happy Space Design Trend Report in the Post-epidemic Era", hope Discuss the solutions for a happy life in the future with the majority of designers.

got rid of the previous way of purely displaying products. In the design of the Guanzhu booth, a series of new products (including graphene intelligent heating tiles, 4.5mm light-weight sheets, etc.) are integrated into different application spaces of home life, respecting users’ thinking, from Thinking about the presentation and design of products from the perspective of end-consumers.

Eagle Group ‍‍

3 big brand 4 big exhibition halls grand appearance

first look at Eagle ceramics , Eagle ceramics focuses on the whale MAX rock board series new products, this series has 600×7 specifications, including 600× 1200 (mm), 900 × 1800 (mm), 1200 × 2400 (mm), 1600 × 3200 (mm), 800 × 2600 (mm), etc.; in addition, there is also the "In the Mood for Love" series, which uses abundant Color matching, ever-changing pattern design, taste the time of the Mood for LoveSome historical stories of the times.

Let's take a look at the Huapeng Ceramics brand hall near the Eagle Booth. The product characteristics and brand tonality of the 29° soft light tile are continued, with the theme of "the beauty of soft light" . The pavilion adopts an open form as a whole, and the arc application makes the entire space softer and more flexible, highlighting the characteristics of "soft light beauty". The application of

colors is also very soft, elegant and comfortable, referring to the artist's "Morandi" style, combined with the theme of "soft light beauty", combining Morandi color system and metal, both Morandi's softness, but also The luxury of metal makes the space soft, natural, soothing and elegant. The product display of

integrates 29° soft light tiles into the space, showing softness, gloss, delicacy, and temperature in the hard tiles, allowing the audience to experience the beauty of 29° soft light.

Finally, I will take you to see the blockbuster Eagle 2086, which is also the only single-brand ceramic brand displayed by in this design week ("Shui Mo Jing Brick Pavilion" + "Brand Pavilion").

In the Shui Mo Jing Brick Hall, Eagle Brand 2086 is inspired by the Forbidden City architecture, recreating the blue brick and red walls, alleys and corridors, and the moon shadow bird building. The booth design is based on "Forbidden City Red" and "Beijing Brick Gray" as the main colors, combining Chinese furniture, moon windows, red lacquered columns and other elements, incorporating the ancient craftsmanship of gold bricks, presenting the past and present of ancient gold bricks.

In the brand hall, Eagle 2086 takes "Looking for 2086" as the theme, hiding "2, 0, 8, 6" in the original ink cartridge space of Eagle 2086, which means that in the process of searching for 2086, we find beauty And hope. On the

product display, in addition to the ink-wash Beijing brick series and the image blue and white series, Eagle 2086 also displayed the 1200×2400 (mm) vast realm series, which also includes 800×2600 (mm), 900×1800 (mm) , 750×1500 (mm) specifications.

Golden Italian Pottery ‍‍

Golden Italian Pottery Exhibition Hall continues the classics of the national tide, citing the south of the Yangtze River, using the high-end texture of KITO red as the main color, with a variety of different Jiangnan elements, the high-end atmospheric appearance, cleverly integrated with the calm and rich art, Take the audience into the Jiangnan deep lane painting boat, in the name of aesthetics, give the ceramic tile texture connotation, and elegantly interpret the story of the beginning of product design. In terms of

products, Jinyitao focuses on ceramic tiles + new materials (foamed ceramics) + rock slabs , and uses outstanding design products to meet the consumer trend of national home life, create a differentiated product experience at the exhibition, and provide The design industry brings more thinking space.

Mona Lisa‍

explores the relationship between nature and the human settlement environment based on the theme of "the twelve hour of home" -"moving in accordance with the times, being suitable for the location, so that we can integrate into nature. Reconcile yin and yang to live every moment.” On the product, Mona Lisa’s 2020 new galaxy and stars series was displayed, using innovative design methods to integrate, refine, and recreate the secrets of the universe and the starry sky with natural stone. Create a "small universe" in the space of

Enochite slabs ‍

The theme of this exhibition of Enochites slabs is "Guiqi' Rocks' Stream" . In the design, "Landscape Human Settlement" is the shape of the building block, combined with "Swirl" (Living Room ), "Yang" (kitchen dining room), "Mi" (bedroom), "Di" (bathroom), "Xi" (VIP hall) and other five themed spaces, which interpret the poetic life of "Rock Art". The interior of the

booth adopts 3D immersive design, combined with visual, listening, smell, taste, touch and other elements to create a sensory feast of rock slabs for the on-site audience. In the product display, Enoch brings dozens of new products, including: One piece to the top"From the design and function perspective, the series and the home application of "full case landing" deconstruct the applied aesthetics of the rock board home.

Dongpeng artist ‍

Dongpeng ART+ takes "playing" as the theme of the exhibition, and makes a stunning appearance with innovative styling design and unique stained glass design. Through the collision of colors and vibrant lines, it will bring a young and fashionable life Attitude is integrated with art and culture to create a space for fun and play.

In addition, Dongpeng ART+ created Van Gogh internet celebrity check-in points and carried out on-site DIY art graffiti, bringing more immersive interactive experiences to designers, artists, and creative workers.

Emeishan gold pottery ‍

Emeishan gold pottery designed with the theme of "Meet Emeishan gold pottery" , and + see = "view", watching the clouds, watching the mountains, watching the rocks, watching the light on the top of the water scene through the booth Illuminated, a little bit of starlight falls, giving the viewer the artistic conception of being in the shade of the trees and walking through the forest. The booth used the expression techniques of plane and three-dimensional composition to create an abstract Mount Emei Mountain, where the board is the mountain and the rock is the step. The brand also uses the abstraction of the rock board to express the mountain and the stone, and cleverly uses the products and the corrugated board to express the square. The sight of Xiushui.

Summit ‍‍

2020 Guangzhou Design Week, Summit Ceramics focused on building "∞ Lab" . In this concept museum, Summit hopes to explore infinite new applications with limited materials through deconstruction and reconstruction.

For example, Summit uses the large, light, thin and tough characteristics of 3.5mm rock slabs to demonstrate the possibility of curved construction materials. At the same time, it also displays the assembled bathroom space and applies it to the ceiling, causing Many designers and audience praised at the scene;

In addition, Summit’s graphene heating tiles are also very interesting products for the designers on site. The heating rock tabletop and heating bathroom floor provide designers with more and better heating system solutions. Program.

LAMINAM‍

At this year's design week, the theme of LAMINAM's exhibition is "Reshaping 2020" , which is an artistic expression of the experience and thoughts during this year's global epidemic. The

exhibition space design uses a triangle to define an iconic entrance, a circle to define a semi-open field, and a square to define a black mysterious room. These spaces are connected by a series of art installations to form a continuous line of viewing and exhibition. The eternity of this form and the temporary nature of the exhibition form a dramatic tension about construction.

Spanish Desais rock slabs ‍‍

is set with the theme of "slash" , which integrates the line composition and the architectural form, and chooses a more dynamic "slash" shape than horizontal and vertical lines to build a space. surface. On the product display, Desaisi exhibited a variety of new SIX·S series.

Bode‍

Bode, along with the company's flagship Beregent corundum and Bode ecological rock slab, appeared in this Guangzhou Design Week. According to reports, Bode spent 13 years and invested hundreds of millions in the research and development of "Bei Lijing Corundum Monolithic Calcined Stone" . Compared with ceramic tiles, rock slabs, natural stone, and artificial stone, the firing temperature of Beregent corundum is about 1300℃, and the firing time takes 4-6 hours. It has better physical and chemical properties such as fire resistance, abrasion resistance, and hardness. other materials. According to reports, in the future, Bode will continue to pursue the full-body effect of Beregent corundum.

General Enterprise ‍

This year's design week, General Enterprise made its debut with its new brand "Jiangjun Rock Board". Jiangjun's slate uses "creating things, playing with new possibilities" as the theme of the exhibition. As a new material, slate can be combined with different industries, different fields, and different groups of people to collide with each other.The same fireworks, reflecting the diversified, multi-mode, multi-field and all-round development will be an important direction for the development of the Jiangjun Yanban brand.

In addition, Jiangjun's slab exhibited a variety of new products produced by the brand new Dayan slab line during this design week. The products continue the design style of the general's enterprise, using dry grain polishing technology, with realistic stone texture and delicate texture. Involving white, gray, purple, green and other colors, it can be used in home decoration, public decoration, commercial space, etc.

KMY‍

This time, KMY International Light Luxury Tiles takes "degree" as inspiration and "circle" as the carrier to construct Luxury Degree° International Pavilion , hoping to redefine and interpret the light luxury life.

's exhibition hall contains 4 spaces, including arc° top screen, chroma° brick area, height° ladder and span° ring screen.

Jane · Marble tiles ‍

In 2020, Jane will launch 8 products in 5 major colors, including four seasons oasis, Jingya brown and other precious stone textures. In this booth, Jianyi mainly displayed the 900mm×1800mm "unlimited continuous pattern" products and the dense seam waterjet mosaic craft.

It is understood that the traditional mosaic seam is 1.5-2mm, the processing left seam width, will use glue to fill the surface to bond the surface; Jianyi combined with the user experience of the "dense seam paving" launched in 2018, launched a sealed mosaic product, control The splicing gap is within 0.5mm.

Oceano‍

"Rockboard Home Customized Package Ver.2.0". According to Pang Yangbiao, deputy director of Foshan Oceano Product Design and Exhibition Center, Oceano's product sales were mainly C-end products in the past. Since this year, Oceano is also transforming and paying more and more attention to designer channels. In this design week, Oceano used Camo Tanghuang, Cass Maya and other latest rock products to show the audience the concept of Quanyan Home Furnishing.

In terms of layout designer channels, Oceano has many actions during this design week, including hand-in-hand with Zhouyou to present a "seat work" design exhibition in Hall 1, and also host the "New Chinese Design Youth" The National Finals TOP100" event, this year's Design Week ICS International Color Design Conference was also named by Oceano.

"Rock Dream" as the theme, the booth design is based on the rock as the design concept, showing the schistosity in the space, using the rock slab surround technique to construct a hollow mirror area to enhance the three-dimensional visual shock effect . In terms of products, rock slabs with specifications such as 1600×2700 (mm) are mainly displayed.

Leading Technology ‍

Leading Technology and its high-end rock slate brand Belotti appeared at the exhibition. The booth was based on the theme of "initial heart", which means the most authentic restoration of nature, symbolizing the brand's origin from nature and giving back to life, letting everything return The original idea of ​​the original intention is just to let everyone meet the original intention and foresee the beauty! The design style of the whole booth is mainly white, which makes people feel in a pure atmosphere, and enough white space gives people free thoughts and endless imagination.

This year's design week, Bellotti’s mysterious product "Qingshan" debuted and competed for the Kapok China Design Award as a contestant. It was inspired by the Tang Dynasty poet Han Cong’s "Late Spring Jiang Qing Sending a Friend" "The evening sun is low and beautiful, Qingshan is far from thrush."

Jinsiyuma The main hue of

Jinsiyuma is bright burgundy, symbolizing that Jinsiyuma is a power engine that brings vitality and enthusiasm to home life. It breaks the traditional single linear frame structure and adopts The soft line design symbolizes the infinite possibilities of golden silk and jade horses in household applications, creating a multi-dimensional fusion space integrating art, nature, and life.

In addition, Jinsiyuma's new product of K gold rock slabs "responsible for appearance" was also unveiled at Guangzhou Design Week. K gold rock slabs innovatively use a variety of core original processes to overlap each other, fusing electro-optical glaze + glitter powder + gold The elements are perfect, and at the same time, theThe rationale is that the context extends smoothly, making the product more dynamic and layered.

Daoxun ceramic tile

Daoxun Guangzhou Design Week booth is based on the kiln door of the southern wind ancient stove dragon kiln, creating a “gate of time” that travels through the ages, using Daoxun’s classic products over the years to make a new modern art. , To pay tribute to the beauty of traditional craftsmanship. At Daoxun’s booth, ancient craftsmanship and modern production were perfectly combined and finally presented in a standardized manner. During the design week of

, Daoxun brought its new product "Nuwa Stone" to its debut. The "Nuwa Stone" was selected by the designer of high-purity and high-white clay, mixed with appropriate amount of pigments, and shaped by traditional wet pressing technology. Slowly fired at high temperature. The color and texture of the body are the same on the outside and inside, which can show the texture of the package, breaking through the limitations of the surface effect.

New Zhongyuan Ceramics

takes the "Moshi" product experience hall as the theme, and cooperates with designer Cui Shu to deconstruct and reorganize the "Moshi" products, showing the "moshi" and technology, and light and shadow in the way of space design The future of art. In booth design, immersive space experience is used to further deepen the design connotation of original products.

Shunhui rock board

takes "torrent" as the theme, and displays Shunhui rock board's thinking on "tradition and innovation, classics and art" in the way of art museum. At this exhibition, Shunhui Rock Slabs made public appearances for the first time in the large lacquer series of rock slabs with traditional culture as creative elements, including: large lacquer green bamboo, large lacquer moire, large lacquer Zhuge, etc. The specifications include 1600×3200 mm) etc.

In addition, Shunhuiyan slabs also cooperated with the Chinese Intangible Cultural Heritage Project copper chisel paper-cut artist Chen Jianshan to display art murals with the theme of torrents created by combining the secondary sintering process and the three-dimensional composite materials.

Zhongyan

exhibited the "∞ bending and infinite performance" curved rock slab, which has the 4 major characteristics of "large", "light", "tough" and "thin". The specification can reach 1600×3200 (mm), per square meter It weighs about 6kg, can be bent 15-25 degrees, and is only one-third the thickness of ceramic tiles.