[Introduction] At the end of the year
, various satellite TVs made great efforts to promote the New Year's Eve. In contrast, CCTV’s New Year’s Eve promotion can be described as low-key. 2015-2016, what exactly does CCTV's New Year's Eve live broadcast look like? "Variety Daily" has an exclusive interview with Cong Shu, the director of "Qinghang 2016".
"Tell Chinese Stories, Welcome the World New Year", this is the theme of "Qinghang 2016-CCTV New Year's Eve Live".
CCTV started the "Qihang" brand New Year's Eve live broadcast in 2012. "Qihang 2016" Chief Director Cong Shu told Variety News that the scale of the New Year’s Eve live broadcast is larger than previous ones. At that time, CCTV Two sets and three sets will be broadcast live in parallel; the content will be introduced with the promotion of high-quality resources from the whole station, and each channel will use its own way of expressing to communicate with the audience sincerely at the node of the new year. Therefore, the host lineup mobilized this year will also be more Strong, almost every channel has a host to participate, including Zhu Jun, Dong Qing, Sa Beining, Wang Xiaoya, Li Jiaming, Li Sisi, Nigmat, Lu Jian, Zhang Bin, Ouyang Xiadan, Moon Sister, etc. In the guest lineup, CCTV gathered well-known artists and art groups at home and abroad, taking into account the aesthetic needs of the three generations of audiences, including Liu Huan, Huang Qishan, Vitas, Li Yugang, Huofeng and Huo Zun and his son, "Four Major Musicals in the World" One of the guests of "Phantom of the Theater" actor Brad Little.
is different from the high profile of satellite TV. CCTV did not publicize the new year’s lineup on a large scale. In this regard, Cong Shu said, “Stars are very eye-catching, but we hope to settle down to sort out what CCTV should do and make a solid one. A New Year’s Eve with high nutritional value, joy and a sense of ritual." The New Year’s Eve live broadcast of
was held at the new CCTV site E01 studio, starting at 20:00 on December 31, 2015 and ending at 00 on January 1, 2016 : 10 ends, a total of 4 hours and 10 minutes.
takes "time" as the axis, highlighting the sense of ritual
"At this node of each year, people always have a special feeling for time, so this year's New Year's Eve will focus on the two words'time' and the theme is called'doing time' friend'".
Cong Shu introduced that the whole live broadcast of the New Year’s Eve will use "time" as the structural clue, and the whole point as the boundary, divided into "a appointment with time", "a race against time", "advance with time", and "towards time". Tribute" four chapters.
The first chapter "A Date with Time" (20:00-20:59) will sort out the happy events, major events, and important events that happened in 2015, and perform literary and artistic works created based on the materials in it. At the same time, we will introduce a CCTV set of 2016 Gold resources. This part also includes a review of important film and television works in 2015; the second chapter of
"A Race Against Time" (21:00-21:59) will focus on the stories of the elderly, highlighting the power of public welfare, love, patriotism, and the legal system, etc. At the same time promote high-quality resources for children’s channels, opera channels, and variety channels; the third chapter of
"Advancing with Time" (22:00-22:59) focuses on showing the good wishes of the people under the background of the Chinese dream, which is a stepping out of the three sets of CCTV The grass fan star will explain this theme together with grassroots representatives from all walks of life, Chinese and foreign artists, and art groups. At the same time, high-quality resources of news channels and sports channels will be introduced; the fourth chapter of
"Salute to Time" (23:00-00:10) will explain the concept of time such as "year, month, day, hour, and minute" through artistic forms, and perform Singing and dancing, while introducing foreign language channels, Chinese international channels, documentary channels, science and education channels, financial channels, and variety shows.
every hour on the hour has a short film highlighting the theme of the chapter, thereby enhancing the sense of ritual of the live broadcast. For example, the nine o'clock short film explains the theme of "race against time". The short film will present the story of the nearly 90-year-old Su Peng Xueshan climbing the Meili Snow Mountain. From low altitude to high altitude, the process of climbing is not only a race against time, but also a process of challenging oneself and experiencing the changing seasons. At important time points, the scale of the largest dance moves used in the New Year's Eve almost exceeded that of the Spring Festival Gala, and the movement composed of 100 dancers also highlighted the sense of ceremony in the momentum.
The "Hundred People New Year's Eve" action is the core memory point of this live broadcast and the ultimate expression of the sense of ritual. Cong Shu introduced that the live broadcast will invite 1 to 100The 100-year-old people collectively New Year's Eve, the program team will give 100 people New Year’s Eve invitation cards. Among the 100 people, there are celebrities such as Tu Youyou and Liu Cixin, as well as the amateurs who were told by Ren Shirong and Yu Hongzhi during the year. The story, "Use this sense of form to carry the theme appeal of'telling Chinese stories', and express the'annual memory' of 2015 through the stories of the people in a down-to-earth manner." In addition, this new year's live broadcast, CCTV is still A collection of photos of smiling faces has been launched on the Internet. These photos will appear on the big screen as an important part of the countdown to the New Year's Eve, and they will eventually be gathered into a miniature of China in 2015.
introduces film methods to enhance the sense of specifications. In addition to the design sense of content, this New Year’s Eve live broadcast also has its own characteristics in terms of stage beauty, lighting, and technology. Cong Shu introduced that in terms of stage art, the use of ring screen means to establish a bond between the auditorium and the stage, "reflects closeness and at the same time creates the concept of grand ceremony." In terms of lighting and sound, the world-class electric hoist was used for the first time, making the programming method and presentation more three-dimensional. In terms of technology, it uses telescopic rocker arms, top position, and virtual synthesis. Among them, in the shooting of short films, the filming techniques commonly used in movies such as "one mirror to the end", "shifting the scene", and "virtual synthesis" are used to construct lively scenes and give the audience an immersive experience.
In addition, this live broadcast will also make full use of the advantages of media integration, increase the interaction ratio, and enhance the audience's sense of participation. The initially formed new media interaction plan is the "wish tree": "The live broadcast begins, and users on the new media side send New Year's wishes (wish cards) through our interactive platform, and the wish tree is full of audiences' wishes for the new year. "At the moment of awards, important guests participating in the live broadcast initiate an interactive password, and participate in the lottery by "shaking" or scanning the QR code. Both the live audience and the new media will have the opportunity to win red envelopes and interactive awards.
Attached: CCTV New Year's Eve star lineup
Host:
Zhu Jun, Dong Qing, Sa Beining, Wang Xiaoya, Li Jiaming, Li Sisi, Nigmat, Lu Jian, Zhang Bin, Ouyang Xiadan, Moon Sister, etc.
Stars:
Mei Baojiu, Liu Huan, Huang Qishan, Sa Dingding, Li Yugang, Huofeng; Brad Little (American Musical Prince), Vitas (Russian Dolphin Prince); Sha Yi Hu Ke, Hong Xin Zhang Danfeng, Ren Jing Fu Disheng; Ping An, Huo Zun, Yun Fei, Nine Moon Miracle, Xu Qianya, Su Yunying, Wang Erni, Hanggai Band, Bel Canto Four Seasons, Liu Dacheng; Olympic fencing champion Thunder, Winter Olympic champion Zhou Yang, Judo champion Tong Wen , Badminton champion Gao Ling, trampoline champion Dong Dong; Ulan Tuya, Jiangyang Zhuoma, Maize; Tang Guoqiang, Zhang Guoqiang, Di Lieba, Zhang Binbin, Yu Shaoqun, Liu Yuxin, Yu Xiaotong, Shi Anni; Lei Jun; Mo Hua Lun, Liao Changyong, Zhang Ye, Lei Jia, Yang Hongji, Lu Wei, Liu Yuanyuan, Huang Ying; Central Ballet, National Theatre Octet, Austrian World Dance Company, etc.
In addition to the "Qinghang 2016" New Year's Eve live broadcast, all CCTV channels have prepared a wealth of New Year's Eve activities.
integrated channel
1. "Our 2015"
New Year's Eve special program "Our 2015" is a special program for year-end inventory, using characters as coordinates, stories as connections, content as units, and memory as a drive. Through interviews, comments, connections, on-site interactions, program review and other wide-ranging expressions, revisiting the touch and influence left to the public at different levels of the country, society and life in 2015.
In terms of program format, "Our 2015" is hosted by Ouyang Xiadan, and aggregates high-quality resources from multiple channels to form a trump card "host + guest" lineup, including Sa Beining, Cui Zhigang, Lao Chunyan, Zhang Bin, Zhang Tengyue, Wang Xiaoya, Big coffee such as Zhu Xun, Xiao Ni, etc. gathered together for cross-industry talks in the five sectors of "strength", "happiness", "inheritance", "breakthrough" and "challenge", and invited relevant figures from various major events and programs Go to the scene to reveal more experiences before and behind the stage. Military parade, sporting event, "Challenge Impossible", "Open the Door", "Avenue of Stars", "Bright Chinese"...Every character, every story, every moment, every experience and experience, tell The gratitude and praise for life all express their expectations and belief in the future.
Hosts: Ouyang Xiadan, CuiZhigang, Lao Chunyan, Nigmati, Sa Bening, Shu Dong, Wang Xiaoya, Zhang Bin, Zhang Tengyue, Zhu Xun
Guests: Chen Xiaoqing, Yue Yunpeng, Xu Jicheng, Yan Qiang, Hanggai Band, etc.
2, "The Great Challenge"
Broadcasting time: Sunday night at 8 o'clock
"Amazing Challenge" is a Chinese original upgraded version of "Infinite Challenge" created by CCTV, Canxing Production and MBC TV station in South Korea. The six guests at the core of the show are Le Jia, Sa Bening, Sha Yi, Hua Shao, Ruan Jingtian and Yue Yunpeng. There are 12 episodes of the program, which will be available on CCTV-1 at 8 o'clock on Sunday evening from December 06.
3. "Avenue of Stars"
Broadcasting time: The 2015 finals of the Avenue of Stars will be broadcasted every Saturday night in prime time from January 2nd. The monthly champions of the 12 groups of
will be played. 18 groups of challengers will compete in the six sub-matches. The honor of the champion, the champions will compete for the championship of the year in the final finals on the first night of the first month of 2016. The first game of the annual sub-match will be broadcast soon. The host Zhu Jun Xiaoni will make a collective appearance with all the monthly champions in 2015. One hundred train conductors (Sister Gao) will be named to the stars. Xiaoni will experience the train service on the spot and call herself "Brother Iron". The Spring Festival is coming, pay tribute to the frontline workers.
4. "Family Humor Contest"
"CCTV Family Humor Contest" is the first set of CCTV's comprehensive channel to launch a seasonal humorous video interactive program during the opening of the year. The second season of "CCTV Family Humor Contest" is scheduled to be broadcasted on CCTV-1 (comprehensive channel) on January 1, 2016 (22:30 on New Year's Day), and then on every Sunday evening at 22:30. A total of 11 issues. Among them, 10 are regular seasons, and the 11th is the selection ceremony of "Top Ten Humorous Families of the Year". The New Year's report of
news channel
news channel will sort out major news events in 2015 from multiple dimensions and perspectives; carefully design holiday service desks around scenic spots and travel information, continue to produce Xinjiang Grand Bazaar, Tibet Potala Palace, and Shanghai Oriental Pearl Holiday reports such as live broadcasts of landscape footage from landmarks such as the Great Wall in Beijing; new media will fully resonate with screens, upgrade real-time interaction and data integration capabilities on the basis of high-quality programs on news channels, and launch featured content.
1. "Chairman Xi Jinping Issues 2016 New Year Message"
carefully produced and broadcast the 2016 New Year message of President Xi Jinping as required.
New Media takes advantage of CCTV's independent political video, and the client, Weibo, and WeChat push the exclusive speech video at the first time. At the same time, it chooses "Today Toutiao" as the partner for network-wide push, and the exclusive benefit is amplified at the first time. "V View" will also make a short video based on the chairman's speech.
2. New Year’s Day live broadcast
News Channel will launch a special live broadcast of New Year’s Eve on the evening of December 31, 2015, showing the scene of welcome activities from all over the world, including all parts of the country, and plan to focus on the theme of "moment" for the past year An inventory of important news at home and abroad.
Broadcasting schedule: December 31, 2015 21:30-January 1, 2016 0:30
Program design: live broadcast mode is mainly based on the live broadcast of the host in the studio, and the front reporters will report online and wonderful pictures Repeated playback is a supplement. The focus is to broadcast the welcome ceremonies and celebrations at home and abroad, and also design to add some temporary live broadcasts of events, such as Russia and France that have suffered terrorist attacks, and there may be some blessings and mourning activities on the day. In addition, some sorting and counting programs are interspersed.
mainly includes the following programs:
1, "2015-Chinese Moments"
uses the moments of major events in the past 2015 as the editing logic to sort out 2015 and also have the latest developments to highlight the timeliness of news.
2, "New Year's Eve 60 Seconds"
The local government intends to use the delay method, using a short 60 seconds to take the countdown from preparation activities, participation in activities, and New Year countdown (the normal screen speed is interspersed before and after the delay) and the whole event after the end The process is reflected. Use time-lapse photography to record special New Year's Eve activities in key cities and special locations, with multiple angles, complete records, and time-lapse displays.It is expected that the time-lapse shooting will start before the event starts, and it will continue until before zero. A small film is made for each location, and V video and channel are posted separately. At the same time, the delayed New Year's Eve from various places is compiled into a large film and put on the big screen. When the countdown starts, the normal picture speed will be restored and the scene will remain intact.
3, "New Year's Moment · Gala" / "New Year's Moment · Live"
New Year's Moment · Gala : From the evening of December 31, Beijing time to noon on January 1, the International Department plans to broadcast live to national television The audience showed a panoramic view of the celebrations in different time zones around the world to welcome the arrival of 2016, highlighting the joyful scenes of the global welcome, and highlighting the peaceful and peaceful atmosphere of the festival.
New Year's Moment·On-site : In the past 2015, many incidents were impressive, such as the terrorist attack in Paris, the refugee crisis in Europe, the earthquake in Nepal, the resumption of diplomatic relations between the ancient and the United States, and so on. In this year's global orientation session, in addition to the global countdown to welcome the cheerful scene, the International Department plans to connect with reporters based on hot events in 2015. Through overseas reporting resources, combined with the location of major events or related venues, the scene background is implanted, through the observation and analysis of reporters, the impact of the environment on individuals is reflected, and local people’s expectations for the new year are highlighted. Watch 2016" theme.
4, "Across 2015-Moments"
during the 3 hours of live broadcast on the channel for New Year's Eve, guide users to participate in topic discussions by scanning the QR code or shaking it while watching the live broadcast; or uploading their own location to celebrate New year's pictures and micro videos are provided to the channel in real time and inserted into the live broadcast to enrich the live broadcast content.
Financial Channel
New Year's Eve live broadcast "New Year New World"
Broadcast time: The planned broadcast time is from 20:30 on December 31, 2015 to 01:00 on January 1, 2016, live broadcast for 4 hours and 30 minutes.
On the last day of 2015, the Finance Channel will launch a new year’s live program "New Year New World". The goal is to make a "good-looking financial and economics New Year's Eve program"; the keynote is positioned at "happy and easy finance"; the main body presents "Chinese people's global life". From the perspective of easy finance and economics,
comprehensively sorted out hot topics at home and abroad in 2015, and carried out in-depth reports on the focus of financial events and people with a unique perspective. At the same time, it also looked forward to and analyzed the upcoming financial news in 2016. The live broadcast of
includes four sections:
1, the top ten economic events in the world in 2015;
2, sorting out the financial events in China in 2015;
3, easy finance in 2015,
4, thanks for the 2015 warmth 2016.
Variety Channel
1. "Three Days of Happy New Year"
Number of episodes: 1 episode per day (3 episodes in total)
Program Highlights: 2016 "Three Days of Happy New Year" will fully adopt innovative methods, with the "New Year Movie" as The theme is based on the structure clues of stars going deep into the lives of the people to shoot Lunar New Year micro-films, incorporating various obstacle tests with comedy bridges, forming a comedy story that really takes place among the people, and setting off a festive atmosphere and enriching the people with a new comedy style. Life, the whole show is a "New Year Movie" on the Variety Channel. It will also break through the inherent form of the previous "Seven Days" in production methods, introduce well-known reality show follow-up and post-production teams in the industry, give full play to the advantages of "Seven Days", and adopt a "reality show-like" shooting method to combine the reality Combining reality with Qitianle’s “comedy design”, combining the "task" of reality show with Qitianle’s “cross-border art”, constructing a reality show model with Qitianle characteristics and creating a new style of "Sevendayle" Established a new brand of "Seven Days".
2. "Open the door"
content introduction: In the classic game form of "Open the door", Sister Moon, Wang Xiaoya and Fang Qiong are invited as guests to answer questions, and tell about their own growth process and interesting things at work. The special design allows Nigmat to answer the questions as a contestant for the first time, and Li Sisi takes the place of the examiner. The appearance of Nigmat's parents as guests was full of surprises, joy and warmth at the same time.
3. "I'm Going to the Spring Festival Gala"
Content introduction: Air Force Blue Sky Children's Art Troupe brought the dance "Golden Monkey Welcomes Spring" to construct the fairy tale "Mountain of Flowers and Fruits"; Liu Yuxin and An Qixuan sang "Ding, Ding, Ding, Ding, Ding, Cang,", arousing emotional upswing on the scene; "High Altitude Chair" Liu Zhenqi 10 The superb acrobatics performed in the air, the judges are hanging on their hearts. There is also a gorgeous Mongolian long tune, and Wang Yiding, the champion of "A Good Folk Song of China", sang an international style. Hurry up and lock on CCTV-3 at 19:30 on the last night of the New Year’s Day holiday on January 3, and follow me to the Spring Festival Gala!
Chinese international channel
"Remembering Homesickness" Season 2
Broadcasting time: From January 3, 2016, 20:00-20:30 every night (it will be suspended during the Spring Festival and other important nodes)
broadcast episode : A total of 60 episodes of
"Remember Homesickness" were organized and implemented by the Central Propaganda Department, the Ministry of Housing and Urban-Rural Development, the State Administration of Press, Publication, Radio, Film and Television, and the State Administration of Cultural Heritage. The Chinese International Channel of CCTV was responsible for production and broadcasting. "Remembering Homesickness" aims to promote China's excellent traditional culture, and selects traditional villages from all over China to shoot. It is a film based on traditional villages that can be seen, supported by life stories, and based on homesickness. A large-scale documentary with excellent traditional culture as the core.
In addition, the Chinese International Channel will record a "Remember Homesickness" themed evening on December 27, and broadcast it on CCTV-4 on the evening of January 2 next year.
Sports Channel
"Sports World" New Year's Eve Special Program "2015 Sports News"
sports experts and enthusiastic audience commented on annual sports news and reviewed sports events. CCTV annual double ten sports news will also be launched at the same time. The host Shao Shengyi, together with guests Xu Jicheng and Han Qiaosheng, reviewed the 2015 sports events and commented on the sports memory of the whole year among the sports events at home and abroad. At the same time, a special section of "Rio Horn" was launched to fully pay attention to the development of the Chinese sports delegation's preparations for the 2016 Rio Olympic Games.
Science and Education Channel
"Prospect"
Program Introduction: Focusing on the five key words of "innovation", "coordination", "green", "opening" and "sharing" at the Fifth Plenary Session, it will bring the people's life to the comprehensive construction of a well-off society. Looking forward to the changes in the country, it shows that people everywhere are eager to build a well-off society in an all-round way.
Opera Channel
"New Year Opera Party"
Broadcasting Channel: Comprehensive Channel (first broadcast), Xiqu Channel (replay)
Broadcasting time: January 1, 2016 (comprehensive channel first broadcast), January 2, 2016 19: 20 (Xiqu channel replay)
show duration: about 90 minutes
New Year's Opera Party is an annual opera feast, important leaders of the party and the country will watch the show live. The gala brought together many well-known actors and excellent plays across the country, blended the traditional Chinese culture and art, and showed the profoundness of the opera art and the essence of the excellent Chinese culture.
Children's Channel
"Dream Blossoms"
2016 "Dream Blossoms" Children's Channel New Year's Day special program, in the form of a feature documentary, truly records the hopes and dreams of ordinary family children for the new year. Children’s perspective, touching stories, real dreams, and attention to children’s inner world.
Music Channel
"Vienna New Year's Concert"
The Golden Hall in the Building of the Friends of Music Association is the oldest and most modern concert hall in Vienna. The world-famous New Year Concert of the Vienna Philharmonic Orchestra will be here every January 1st. Held. There are two highlights of the 2016 Vienna New Year's Concert: First, the conductor is Maris Jansons. Because of his poor physical condition, the opportunity to appear is particularly precious. The second is that 2016 is the 75th year of the Vienna New Year's Concert. The audience will see the 75th anniversary celebration specially arranged by the orchestra. The broadcast program of the 2016 New Year's Concert in Vienna, the theme is "welcome a happy new year, enjoy elegant music". The form includes three parts: the domestic studio, the front shooting in Vienna, and the official signal broadcast of the Vienna New Year's Concert.
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