On November 26, media reported that Yang Kun was suspected of falsifying sales data in a recent live broadcast.
At that time, there were three merchants who paid more than 100,000 pit fees. Yang Kun was asked to live broadcast the goods. But what the three merchants didn't expect was that they thought they could make good sales by Yang Kun's reputation, but the sales were dismal.
It is reported that two of the merchants finally obtained sales of 18,000 and 30,000 respectively. Another merchant of
received 1.2 million in sales that night, and as a result, there were a large number of chargebacks within two days. In the end, the remaining sales were only 40,000, which was far less than the pit fee for Yang Kun.
Faced with a large number of returns, the merchant immediately realized that this may be a "swipe order." And said, “Normal consumers buy at most two orders, and these people place more than a dozen orders in one go, and they don’t even receive coupons.
In addition, the merchant also has a phone number of suspected customers During the recording, the other party also admitted that he had "swiped the order" during the phone call. However, since the identity of the other party has not been verified, the content of the recording cannot be distinguished from the true and the false. "I’ve broken my reputation," and some netizens even said, "I’m not surprised at all." "
Yang Kun still has a certain status in the circle as a well-known music producer, and his famous song "Does Not Matter" was also familiar at the beginning. In recent years, Yang Kun has even improved after participating in a certain music variety show. Popularity, but it is indeed a bit embarrassing for this event to happen now.
Some time ago, Yang Kun held a concert in Yiwu, but most of the fans expressed disappointment in this concert.
At that time, some fans spent hundreds of dollars to listen to Yang Kun’s concert, but as a result, Yang Kun did not sing a few songs and started live streaming on the spot.
However, Yang Kun once criticized The behavior of live streaming is that many users follow the trend in live streaming, and users don’t know if they can use it after buying it back.
But now Yang Kun has started live streaming and it does have a face.
Actually, it is not just Yang Kun that many celebrities have "rolled over" during live broadcasts. Some merchants once said that they invited the famous host Li Xiang to live broadcast. At that time, Li Xiang's live broadcast quoted 800,000 in five minutes, but in the end it turned out that none of the goods were sold.
live streaming is the wave of the current era, and many stars have also joined the industry. However, there are more and more incidents about celebrities’ live broadcast of "cars overturning". In this regard, celebrities should also have good professionalism in conducting live broadcasts.
For merchants, don’t just rely on the popularity of celebrities to increase sales. While increasing the sales volume of products, it is worthwhile to improve the quality of the products.
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