Public sector aesthetics is different! Pingtung won Wenqing Tainan this time?

public sector aesthetics is different! Pingtung wins Wenqing Tainan this time?

In the general public’s impression, public institutions are more stern and seldom fancy; but with the pace of the times, public departments have also begun to pay attention to aesthetics, from the business cards of public servants, household number plates , bus to manhole covers. Pursue beauty.


1. Pingtung's business cards, lighthouse, green turtle, and rice fields have the most inquiries

"Let’s open a Pingtung business card!" In the past, the county and city government business cards adopted a unified design. The Pingtung County Government recently launched 14 distinctive business cards with different patterns. Each employee of the government handed out a business card, just like handing out a poster to promote Pingtung, showing everyone about Pingtung's diverse styles.


Pingtung County's business card has lotus mist, mango, cocoa, black tuna, shrimp and rice fields symbolizing the rich agriculture and fishery industry. Hakka blue shirts, aboriginal totems, and the red gates of the dependent villages represent multiculturalism, plus the scenic mountain and river glazed suspension bridge , Hot springs, lighthouses, green turtles, Hengchun city gate, through design, with bright colors, very distinctive. 14 business cards are printed by bureaus or employees at their own discretion. At present, the most inquiries are lighthouse, green turtle and rice field.

Pingtung County Government has launched 14 special business cards. The most inquiries are lighthouses, green turtles and rice fields. Reporter Liu Xingjun/Photography


2. The most beautiful travel guide for Taiwan is released.

Pingtung County Government Communications and International Affairs Director Huang Jianjia said that most of the public sector’s publications, posters or publications give people the impression of “political advocacy”. The county government launched the "6 Things About Pingtung" travel guide last year. It breaks away from the traditional folding pages and matches the hand-painted style. It is like a series of children's books. It was praised by netizens as the most beautiful travel guide in Taiwan.


Huang Jianjia said that as travel trends change, travel guides should show everyone that they will want to collect, heal, and come to Pingtung. People nowadays are no longer passively accepting information, but will actively discover good places. The depth traveler.


3. Hualien's new business cards Taroko, Harvest Festival, Mambo Fish

Hualien County Government also launched a new version of business cards after the Lunar New Year this year, selected 12 representative patterns with local characteristics, and provided employees to use when printing business cards. The lines and bold colors are very popular.


12 designs include Mambo fish, golden lily flower, Wendan pomelo, bitter tea tree, coffee beans and other agricultural and fishery products, Qixingtan, Taroko Archway, Changchun Temple, Liyutan Red Duck, Hualien Railway Station and other attractions, plus Hualien Well-known rafting and harvest festival activities. The design is simple, such as the golden lily flower with golden yellow as the main color, and the composition of a single flower is presented; there is also a round mambo fish that passes through the east coast of the flower with the Kuroshio current.


Taitung County Magistrate Rao Qingling happily displayed the official business card of Taitung County Government. Reporter Luo Shaoping/Photography


4. The house number will also be in Ditucheng Tonghua vs. Pingxi Sky Lantern

. New Taipei City’s new house number integrates the local characteristics of District 29 to strengthen local identity, such as the Linjia Garden in Banqiao District, and the sunset and sampan in Tamsui District. Boats, Tunghua in Tucheng District, lotus in Shuangxi District, etc., are not only bright in color and easy to identify, but also make the house number more beautiful. Lin Qingxian, the head of Pingxi District, said that easy-to-identify house numbers are very important to tourists. Put local characteristic sky lanterns into new house plates to link local emotions and pray for peace and happiness.


Wandan Village, Mingjian Township, Nantou County, is a small village. Villagers make use of parent-child activities to make pottery doorplates, which has become a major feature of the small village. Residents said that there are no restrictions on the shape and pattern of the house plate. Children are more creative and make patterns such as shrimp, elephant, and flowers on the house plate. These clay house plates are hung at the door. Every household has their own clay house plate, which becomes the characteristic of Wandan Village.


Wandan Village, Mingjian Township, is a small rural village. Residents use parent-child activities to design ceramic house numbers to add community characteristics. Picture / United Daily News information photo


5. Jiashi electric bus blending into the classic British style

Chiayi low chassis electricThe bus will be on the road on June 1, becoming the first county and city in Taiwan to fully adopt electric buses. The car is integrated into the city’s aesthetics. The exterior of the car adopts a classic British style design. There are three colors of red, yellow and green. There are three routes and one The blue bus maneuvering dispatch changed the immutable design of the bus in the past.

The interior of the

bus is a subversion of the traditional design. Please local creative artist Chuang Xintang painted full of cute animals such as giraffes, monkeys, rabbits and sheep on the ceiling, pull ring and compartment.


Chiayi City’s electric buses have British style, enhanced texture and urban aesthetics. Picture / Chiayi City Government provides


6. Historic sites as patterned manhole covers are also aesthetic

The sewage sewer system under construction in Changhua City . The manhole covers installed are based on the pattern of the fan-shaped garage in Changhua, a well-known historical site in Changhua. It has a non-slip effect and is also very beautiful.


7. Wenchuang used to eat potato chips successfully and the red

Jinmei plank road in Yilan City connects both banks of the Yilan River. The bottom is built with wooden stacks and hollow iron bars, which is slightly mottled industrial style, with 64 reeds on one side The shaped columns echo the scenery of reed flowers on the banks of the river after the fall. The Yilan County Government has cleverly integrated the landform features into the plank road landscaping. It is a secret room attraction that young people like to take pictures and check in.


Tainan Cultural Bureau launched a lot of cultural and creative products. More than two years ago, I had a whim, "Cultural and creative products can also be eaten", and launched the "Successful Potato Chips" endorsed by Cheng Chenggong. Become a super popular commodity, due to the limited edition, it caused a panic buying trend, and it was almost sold out as soon as it was put on the shelves.


Tainan City Cultural Bureau launched "Mazu Gifts" cultural and creative products during the epidemic, setting a single monthly sales record of 40,000 packs. Picture/Photo of United Daily News


From Mazu to Confucius, the endorsements are all kings, and the Tianhou-level

Cultural Bureau has successively launched "Success Beer", "Tian Hou Bowl Bean Pastry", "Sacred Dim Sum Noodles", "Mazu Gifts Fu)”, every product has a strong relationship with Tainan, the endorsement of Tianwang and Tianhou-level, including Mazu, Confucius, etc., have very good sales. The government's cultural and creative products sell well in the market. Chen Zhiming, Section Chief of the Tainan Municipal Bureau of Culture, said with a smile that employees of public institutions are earnestly creating performance, but unfortunately there are no extra bonuses, but they are very happy to see that they can create a topic and sell Tainan attractions.