With the end of the third quarter of 2020 and the arrival of Double Eleven, various ranking lists in the electronic product market have emerged.
A few days ago, the well-known market research organization IDC announced the global tablet computer market analysis report for the third quarter of 2020. The report shows that global tablet PC shipments totaled 47.6 million units in the third quarter, a year-on-year increase of 24.9%. Apple, Samsung, Amazon, Huawei and Lenovo are still the world's top five tablet brands.
Apple still tops the list, with 13.9 million units shipped in the third quarter, accounting for 29.2% of the global share. Samsung has a 19.8% market share with a shipment of 9.4 million units. Amazon shipped 5.4 million units, accounting for 11.4% of the market. Huawei shipped 4.9 million units, accounting for 10.2% of the market. Lenovo shipped 4.1 million units, accounting for 8.6% of the market.
As can be seen from this list, in the global tablet computer market, Apple's iPad still occupies an overwhelming number one position. This can also be clearly seen from the sales list of the Tablet PC category on Double Eleven. According to public data from the e-commerce platform, in the TOP10 sales of double eleven tablets, the iPad alone has 9 seats, and among the remaining brands, only Huawei Mate Pad Pro 10.8 inches ranks sixth. The sales champion of
is the iPad 2019 (128GB version) released by Apple in September 2019. It sold 17,000 pieces in the past 7 days, which is 10,000 pieces higher than the second place. iPad 2019 is a cheap iPad. The price of Double Eleven is 2999 yuan. Among all Apple products, the price advantage is very obvious. Other versions of the iPad 2019 also occupy the 8th and 9th places. The other seats of
are all occupied by high-end flagship iPads with prices above 6000 yuan. Mainly the different memory versions of iPad Pro 11-inch and iPad Pro 12.9-inch. In addition, the iPad pencil that comes with the iPad also occupies the 10th position.
I have to say that, compared with the fierce competition in the smartphone market, in the tablet computer field, Apple iPad is really "I dominate" and "the East is invincible". And this situation has continued since the iPad was born in 2010. It is easy to understand why
iPad has maintained an absolute leading position in the tablet computer market for 10 years.
One, iOS system advantage. As we all know, the integration of the software and hardware of the iOS system is quite high, and the matching degree with the iPad is also very high. Thanks to this, the performance of the iPad can be brought into full play, and the operation is very smooth, and it rarely freezes after long-term use. Moreover, the iOS system is very centralized and simple in storage, setting, operation and other aspects, and the user experience is very good.
Second, long service life. iPhone has always been the durable king of mobile phones, and iPad is no exception. After using Android products for 2-3 years, it is prone to lag, and products with low configuration may even have major problems such as crashes. But Apple products can guarantee long-term fluency.
third, high value preservation. There are many Android tablet product lines, and the update speed is fast, so whenever a new tablet is released, the price of the old model will be greatly reduced across the board. But the Apple tablet is different. There are 4 series of iPad: iPad series, iPad mini series, iPad Pro series and iPad Air series. These 4 series will release a new product in an average of 1-2 years, and after the new model is launched, the price of the old model will not drop significantly.
takes iPad 2019 as an example. When it was released last year, the initial pricing for the 32GB and 128GB versions were 2,699 yuan and 3499 yuan, respectively. Now more than a year has passed, and the prices of the two versions are 2499 yuan and 2999 yuan respectively. In terms of preservation, the iPad is undoubtedly the champion of the tablet industry. It is precisely because of these obvious advantages that
came out with the phrase "Mobile phones can not buy iPhone, but tablets must buy iPad".
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