has already introduced to you the good things that Amorepacific Group is worth buying ( poke here and review), today we will talk about the LG Life and Health Group that is competing with them.
mentioned that LG may first think of electronic products. In fact, as South Korea's second largest multinational group, LG is involved in many industries, and cosmetics are part of LG's life and health industry.
In South Korea, LG's life and health industry has a high market share and is the only group that can compete with Amorepacific. Offer the following comparison picture again:
From the picture above, you can see that the two fell in love and killed each other. can actually tell by looking at the product. Amore has a top-notch Sulwhasoo, and LG has a top-tier queen; Amore has a functional skin care brand iope, and LG has a Su:m37; Amore has professional makeup Aisi Perkin, LG has professional makeup VDL.
However, LG Life Health pays more attention to the promotion of high-end brands. Whether in Korea or China, the popularity of its affordable brands is far less than that of Amore.
I will recommend LG's brands and their star products worth buying. After
,
is LG's top skin care brand, and it is also the only Korean makeup brand that can compete with Sulwhasoo, focusing on the secret recipe of the palace.
▎Star product
The history of Whoo/Hou Gongchen Xiangshui series set
￥1050.00
Gongchen Xiang is the most basic series of the after. "Gong Chen Xiang: Water" is a product suitable for mixed and oily skin in Gongchen Xiang . focuses on moisturizing and moisturizing, no matter the taste or texture, it makes people feel very comfortable, without the strong traditional Chinese medicine flavor of Sulwhasoo.
lotion is thinner than other series, oily skin will not be burdened even in summer, if you have dry skin, it is recommended to use Gongchenxiang foundation series.
In fact, regardless of whether it is Sulwhasoo or after, they pay attention to the balance of the skin. Long-term use can help you improve your skin condition. I think this is the biggest charm of these two top brands.
欧教
LG’s top cosmetics brand, Amore has Hera, and LG must of course have brands and products that can compete with Hera.
▎Star product
O HUI/Ou Hui Air Cushion CC Cream
￥285.00
When it comes to air cushion CC cream, you might first ask what is the difference between it and BB cream. In fact, there is no special connection between the two, but the name can just be abbreviated to the double-character English form. (There is also an article to introduce these XX creams before the list, you can review them here .)
Generally speaking, BB creams are mainly used to conceal flaws and improve skin tone. CC creams are more clear and natural than BB creams. And CC cream adds skin care ingredients on the basis of improving skin tone. This CC cream like Ouhui has the effects of improving wrinkles and whitening at the same time.
I think the biggest feature of this CC cream is that it is light and thin, and it feels no burden after being photographed on the face. It is also because it is light and thin, so the concealment is slightly inferior to other cushion foundation creams, but it is very comfortable on the face and suitable for sensitive skin Of girls use.
SU: M37°
is a brand that has been very popular in China recently. It is a first-line brand under LG. The products are made from natural plant fermentation, so the production cycle is long. Some time ago, the breathing suits in duty-free shops were sold out, which shows how popular they are.
▎Star product
SU:M37° Magic Essence
￥530.00
This essence is similar to iope's fairy water. If you insist on using it, you can comprehensively improve your skin. The texture is gel-like, and it is more durable than iope's fairy water. It only needs a few drops each time and lightly pats the face on it. After using it for a period of time, the whole skin is indeed hydrated.
VDL
LG's professional makeup brand, 20It was listed in 2012, and its market positioning is similar to Amore's Esper. However, in 2015, the supermodel Coco Rocha was hired as an endorsement, and his style instantly improved, and his popularity in China was much higher than that of Esper.
▎Star product
❶ Shell brightening fluid
VDL Shell brightening fluid
￥99.00
Although the name is brightening fluid, I think it should be considered as a primer. The texture is very delicate. Friends who like matte makeup should use it carefully.
I suggest that you mix it with base makeup when you use it, especially for people with dark skin, it can brighten the complexion very well. The reason why it is not recommended to use it alone is that this product has a thin texture and no covering power. If it is used alone, it will only make the face look shiny, but after combining it with liquid foundation or air cushion, you will find that it can make you The base makeup enhances a chroma, and the upper face is natural, and it does not give people the feeling of being applied very thickly.
❷ dazzling 12-color eyeshadow palette
VDL dazzling 12-color eyeshadow palette
￥125.00
VDL is a limited-edition make-up launched in cooperation with Pantone. The reason why I recommend it is that is because the packaging of this series is so beautiful. Gaze.
, especially the 12-color eyeshadow among them, has a complete range of colors, ranging from light to dark , which can be changed according to the mood. It is both beautiful and practical, with good color rendering. It is a classic single product not to be missed.
THE FACE SHOP/The Face Shop
is another brand that is well-known in both Korea and China. It is also known as the "Korea Big Treasure". It is the largest selling brand in Korea. It is mainly aimed at student groups. The price is low. Many very useful items.
▎Star product
❶ Facial Cleanser
The Face Shop/Face Shop Aloe Facial Cleanser
￥39.00
The most cost-effective facial cleanser, one can be used for a long time. The most important thing is that the price is cheap, and it can’t be bought in Korea. It's 20 yuan, and it's mild and not irritating.
official said that five kinds of facial cleansers have different effects, such as lemon facial cleanser can whiten, aloe facial cleanser moisturizing, etc., but in fact I have used all five kinds of facial cleanser, the feeling is the same, there is no special effect... facial cleanser, The time to stay on the face is very short, as long as the face can be cleaned.
❷ Black Bar Mascara
The Face Shop/The Face Shop Big Belly Black Bar Waterproof Mascara
￥33.00
The famous big belly mascara is also a mascara recommended by many beauty bloggers, and the effect is not inferior to other big names. Many mascaras only have an elongation effect without a curling effect, but this one has a very good elongation and curling effect, and has a large capacity, which can be used for a long time.
Of course, the brands under Amore and LG Life Health are not only the introduced in the article. Both groups are multinational groups and will launch different products for different regions. For example, Amore has launched a brand of the same name specifically for Europe and the United States, which is very high-grade, which is rare in Korea.
However, Amore Group specializes in cosmetics, and LG Life Health has a series of health care products and daily chemicals in addition to makeup. Therefore, Amore is better in terms of the number of skin care and makeup products and the speed of innovation.
LG’s VDL brand spokesperson Coco Rocha
, but LG’s health is backed by the entire LG Group, so product quality and R&D capabilities are beyond doubt, and the spokesperson’s grade is higher than Amore. can only say that the products of these two groups have their own advantages , you can choose the product that suits you according to your needs.
add one more sentence at the end, if goes to Korea to buy skin care products, don't just recognize the duty-free shops, you must go to the specialty stores of various products. Because Korean specialty stores are very generous, as long as you go to buy, there will be free gifts, if you catch up with special events, you can also get very tallThe gift will definitely not disappoint everyone.
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