At the beginning of the First World War, Britain implemented a volunteer system, and the participating army was composed entirely of volunteers. In order to quickly replenish soldiers to deal with the brutal war, the British had to produce a large number of posters to recruit volunteers.
At the beginning of the 20th century, the publication of commercial advertisements by the British through newspapers and magazines has become a very developed industry. Therefore, countless excellent copy editors, artists, and planners have participated in the conscription propaganda. In 1915, the British Parliamentary Recruitment Committee commissioned the Johnson Reed Company in London to design a recruitment poster. A sentence in the poster became a widely used recruitment slogan at the time.
poster content: After the war, a father was sitting in his warm home, and his children asked him: "Dad, what did you do in this great war?"
asked simply and straightforwardly, through a child's mouth. , Which fully aroused people's patriotism and enthusiasm for voluntary military service. This sentence was widely circulated throughout Britain on March 2, 1916, before the implementation of the British Military Service Act. After the implementation of the Military Service Law, only married men, widowed men with children, or men in certain key industries can be exempted from military service.
similar wartime conscription poster and slogan:
British women said: "Go!"
to the front! Every qualified British male should join the brave team on the front line. Join the army now
"Our brave soldiers will usher in victory in the New Year!" As long as you join, this is no longer a fantasy
A hundred years ago, the British produced 20 million posters in order to win the war. But today, a hundred years later, World War I posters have been regarded as a special collection category. A well-preserved wartime poster often costs hundreds or thousands of dollars, and it may not be available.
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