This year's Golden Horse Awards, it is completely cold.
Once upon a time, the Golden Horse Film Awards, which originated in Taiwan, China, has almost become the highest award in the Chinese film industry. Although the Mainland has the Golden Rooster Award and Hong Kong has the Golden Statue Award, when it comes to professionalism and gold content, the Golden Horse Award is still the most valued by the industry.
The previous Golden Horse Awards were all celebrities. However, this year’s Golden Horse Awards has become the most embarrassing one. Not only did the film stars from the three places of the mainland, Taiwan and Hong Kong absent, but also advertisers and hosts were shunned. The highest-level film festival in the Chinese film industry was completely reduced to a Taiwanese region. The regional film festival in China has dim stars and its influence is not as good as before.
There is a Western proverb: Caesar belongs to Caesar, and God belongs to God. Since the Golden Horse Award involves the three regions of the Taiwan Strait, it is natural that "the movie belongs to the movie, and the others belong to others." However, some Xiaoxiao wanted to come out to be a demon, relying on the so-called "freedom" of Treasure Island, and making improper remarks, not caring whether it would ruin the Golden Horse Award. No wonder even Li Ang shook his head and showed helplessness after hearing this. .
It was precisely because an unknown filmmaker from Taiwan made some inappropriate remarks in his acceptance speech last year that led to the collective boycott of the Golden Horse Award by mainland filmmakers. In recent years, the mainland's film industry has made rapid progress and almost monopolized the Golden Horse Awards. There were 23 awards at the Golden Horse Awards in 2018, and mainland filmmakers directly won 16 awards.
But this year, all mainland filmmakers refused to participate in the Golden Horse Awards, including many excellent works, such as the films "One Second" and "Long Forever", which were shortlisted for the Berlin Film Festival, and the film "The Party at the South Station" which was shortlisted for the Cannes Film Festival. , The film "Lanxin Theater" shortlisted for the Venice Film Festival.
And Hong Kong filmmakers are also very spine, in order to resist the unhealthy trends of the treasure island, they also refused to participate in the Golden Horse Awards. Including Andy Lau, Louis Koo, Liang Jiahui, Ren Dahua and others starring in the movies "Anti-drug 2" and "Apostle Walker 2" respectively.
These top Chinese masterpieces have refused to participate in the Golden Horse Awards. This year, the Golden Horse Awards have completely become Taiwan's self-healing special.
Let's take a look at the nominated films for this year's Golden Horse Awards:
These films and filmmakers must have been heard by most audiences. It is precisely because of the absence of top masterpieces from the mainland and Hong Kong that the competitiveness of this year’s Golden Horse Awards has dropped several levels. Taiwanese film talents have the opportunity to win awards. Otherwise, they will be selected for the "One Second" at the three major European film festivals. The four films that represent the highest level of Chinese-language films, "Long and Long", "The Gathering at Southern Station" and "Lanxin Theater", mainland filmmakers are enough to sweep the Golden Horse Awards. To make matters worse, this Golden Horse Awards did not invite a well-known host. With the boycott of mainland and Hong Kong filmmakers, this year these Taiwanese celebrities are also reluctant to accept the invitation as if avoiding the scourge. So when the shortlist was announced, the officials had to announce that there would be no host for this year's awards ceremony.
Looking at the previous Golden Horse Awards, the host is undoubtedly another highlight of the Golden Horse Awards besides the movie stars. Lin Chiling, Xiao S, Cai Kangyong, and Zeng Baoyi were all regular visitors at the Golden Horse Awards, but this year they dare not get involved with the Golden Horse Awards. This year’s Golden Horse Awards did not have a host, and it was the first time a host vacancy occurred in 56 years, which indirectly reflects the bleak status of this year’s Golden Horse Awards. The Taiwanese media can only comfort themselves by saying that this year's Oscars, the Academy Awards and the Emmy Awards have not set up a host, and the Golden Horse Awards just keeps up with the trend.
has no movie stars and no host for the Golden Horse Awards, naturally, it is not so popular with advertisers. The successive withdrawals of well-known brands such as Maserati, Bulgari, OPPO, Piaget, etc. have made the Golden Horse Award worse and miserable. The reason why the Golden Horse Awards are sponsored by so many big-name advertisers is because the previous Golden Horse Awards had an extraordinary influence in the Chinese region. The 2017 Golden Horse Awards alone was sponsored by Huawei, which made the organizing committee smile. However, this year, without the Golden Horse Awards for mainland and Hong Kong films, it is at most a "provincial" film award. Who will use the money to sponsor you?
This year's Golden Horse Awards, it is completely cold. What the future holds depends on the performance of the golden horse on the other side.
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