Although "Hansawa Naoki 2" has finished playing, its influence continues.
"Hansawa Naoki 2" brings economic benefits to the surrounding areas. Not only the original novels are selling well, the "100 times return" steamed buns launched by TV stations, and the Okonomiyaki restaurant on location, all attract drama fans to snap up a pilgrimage.
The fifth novel in the "Hansawa Naoki" series, "Alequino and the Joker" was released for one month and sold nearly 500,000 copies, plus the previous four, and the cumulative sales were close to 7 million.
With the end of the sequel to the series, many viewers fall into the "half-ze sequelae", which is bound to continue to drive sales.
7 years ago, with the launch of the TV series "Double Return" steamed buns, the sequel was launched. After the release of the sequel, the TV station launched the upgraded "100 times return" steamed buns.
has two versions of "Tokyo Chuo Securities" and "Tokyo Central Bank". With the hot sale of "100 times return" steamed buns, the TBS merchandise store in Akasaka, Tokyo has soared daily sales by 2 to 3 times.
The staff revealed that steamed buns can be sold 100 times a day, which is a veritable "100 times return", although the store will add orders to the factory every day, but in late September, Japan will be closed. , The inventory was swept away. The scenes that appeared in the drama
have also become a pilgrimage site for drama fans. Among them, the okonomiyaki shop "88PACHIPACHI", which appeared in episodes 1 and 9, rescued the downturn due to the epidemic. Owner Kenji Okano said: "We are probably the hottest Okonomiyaki restaurant in Japan right now, and the performance is tripled!"
The restaurant is located in Yurakucho, Tokyo. The "Hanzawa 2" "Hanzawa 2" ordered by Masato Sakai during the gathering is the most popular meal. The boss revealed that he would consider launching "Hanzawa" in the future. Seating area", so that people can choose to sit in the seat where Naoki Hansawa sat in the store.
In the imagination of the Japanese public, yakiniku restaurants are connected with intimacy.
For example, if a couple of male and female celebrities are photographed by a weekly magazine and went to a barbecue restaurant, there is a high probability that they will be regarded as the "real hammer" of romance. The logic behind this may be that if you can tolerate the smell of smoke on the other side after eating barbecue, it means that the relationship between the two is beyond ordinary.
In the same way, in the barbecue restaurant, Banze’s "smelly-smelling" comrades can also talk more unscrupulously about the company’s power struggle and plan resistance to their superiors.
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