The most comprehensive summary of the Apple iPhone 12 new product launch, the biggest change is actually the frame

HomePod mini

Siri smart speaker HomePod mini

Apple released the Siri smart speaker HomePod mini. As a mini model, this speaker adopts a "short and fat" design in appearance, which is closer to a spherical shape and more cute, with Siri's iconic color LED on the top ripple.

This product uses a 3.3-inch speaker, equipped with an S5 processor. In terms of functions, users can still use "Hey Siri" to wake up HomePod, get information such as weather, news, and traffic, and can also voice control other HomeKit smart home products. HomePod mini can also coordinate iPhone, CarPlay and other HomePod mini devices to form a smarter home experience.

is also equipped with U1 processor, when using iPhone close to HomPod mini, you can quickly connect and operate. The linkage between HomePod mini and iPhone is also the key point. HomePod mini can obtain information such as the schedule and address book on the iPhone, perform linkage reminders, operations, and search for the iPhone.

The product is priced at RMB 749 and will be launched in Mainland China later this year. The

iPhone 12 series was officially released. After a long wait for the four models of

and the "absence" in September, Apple finally released the iPhone 12 series. This time the new iPhone 12 series has some changes in the naming. The "Mini" series are iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max. The appearance of the product has changed a lot. Let's enjoy it together.

The iPhone 12 series has returned to the tough design of the iPhone 4 to 5s era on the frame, instead of the current mainstream arc design, which is also the unique side of the iPhone 12. In terms of screens, all four products are equipped with Super Retina XDR screens. The iPhone 12 Mini is 5.4 inches with a resolution of 2340×1080, iPhone 12 and iPhone 12 Pro are 6.1 inches, and the resolution is upgraded to 2532×1170 pixels, and the iPhone 12 Pro Max is 6.7 inches with a resolution of 2778×1284. It also uses a brand new Corning glass, named Super Porcelain Panel, which provides up to 4 times the drop resistance.

camera, iPhone 12 series are mainly divided into dual-camera and triple-camera , of which iPhone 12 Pro and iPhone 12 Pro Max are both three-camera design, which are wide-angle, ultra-wide-angle, and telephoto camera specifications. All three cameras are With 12 million pixels, it is also equipped with a LiDAR sensor to increase the focus speed and enhance the effect of AR applications. Both products are equipped with a new 7P lens with ƒ/1.6 aperture.


The iPhone 12 Pro has a 52mm focal length telephoto and 4x optical zoom; the iPhone 12 Pro Max has a 65mm focal length telephoto and 5x optical zoom. At the same time, the iPhone 12 Pro Max also has a larger sensor than the iPhone 12 Pro. ƒ/1.6 aperture, dual 12 million pixels. This time, the iPhone 12 series has good optimizations in Deep Fusion and night scene modes. At the same time, it can also directly shoot Dolby Vision standard videos and edit directly on the iPhone.

In terms of chips, the iPhone 12 series is naturally equipped with 's latest A14 bionic chip, using 5nm process technology . A14 adopts 6-core design, GPU4 core design, integrated 11.8 billion transistors, upgraded to 16-core NPU, and improved performance by 50%, 50%, and 80%. At the same time, the new technology also brings lower power consumption performance.

At the same time, the iPhone 12 series naturally supports the 5G network in the full range of , but in order to further control power consumption, the iPhone 12 series is also equipped with Smart Data Mode, which intelligently allocates the network according to the application to solve the power consumption problem caused by the 5G network. It can be said that the problem is solved in an intelligent way. The iPhone 12 series is also equipped with MagSafe magnetic wireless charging. The wireless charging power is increased to 15W, which also makes charging more diverse. It can launch portable dual wireless chargers, wireless car chargers and other products.

iPhone 12 Mini and iPhone 12 are available in five colors: black, white, red, blue, and green. The storage of the fuselage provides 64GB, 128GB, 256GB in three specifications. The iPhone 12 Mini is priced at 5499 yuan, 5999 yuan, and 6799 yuan; the iPhone 12 is priced at 6299 yuan, 6799 yuan, and 7599 yuan, respectively. Pre-orders will start at 8pm on October 16.

iPhone 12 Pro and iPhone 12 Pro Max are available in four colors: gold, silver, black, and blue, and the fuselage storage provides 128GB, 256GB, 512GB three specifications.

iPhone 12 Pro is priced at 8,499 yuan, 9,299 yuan, and 11,099 yuan. Pre-orders will start at 8 p.m. on October 16; iPhone 12 Pro Max will be priced at 9,299 yuan, 10,099 yuan, and 11,899 yuan, at 8 p.m. on November 6. Start pre-ordering. It is worth mentioning that none of the four products will be presented with headphones and chargers.

Under normal circumstances, Apple's new product has just been released, and there is basically no big difference between the official price and the market price. Since the implementation of the "10 billion subsidy" strategy in 2019, Pinduoduo sold 400,000 iPhone 11 units during "Double 11" that year, and the "10 billion subsidy" imported daily active users exceeded 100 million. Netizens seem to be used to waiting for Pinduoduo's first break price. This year's iPhone12, what do you expect from the discount rate?