Tim Cook (picture source: Apple's official website)
At 1:00 am on October 14th, after a month, the iPhone 12 series products finally finally took place at Apple ParK at 1:00 am Beijing time on October 14th. Appeared at the press conference. Countless fruit fans finally no longer need to endure the ridicule of Android users "you don't have 5G".
However, before introducing the new iPhone 12 series products, Cook still "forced Amway" to give us the simplified version of Apple's "dismal sales" smart speaker HomePod, HomePod mini. In addition, the official Chinese translation of the giant giant giant giant giant 5G has caused a lot of complaints, but it is also impressive.
(Image source: Apple's official website) The editor of
Titanium Media App compiled all the highlights of the 1-hour conference in detail.
HomePod mini: Price and weight are "shrinking"
Before the dinner starts, there will always be a side dish, and the side dish of this conference is this HomePod mini. If the previous HomePod is rushing to experience the "best music" experience, then the HomePod Mini is obviously a product of Apple's "moving volume".
HomePod mini (Image source: Apple's official website) Compared with the original HomePod,
is more than 7 times lighter, weighing less than a pound (345g), and the price is only a fraction of the previous generation-$99 (HomePod) The official website now sells for $299). List of new features of
HomePod mini (picture source: Apple's official website) On
music service, in addition to Apple Music and Podcast, current third-party music services only support Pandora.
It supports voiceprint recognition, can judge different users according to the voiceprint, and make corresponding responses. For example, when you ask about today's schedule, it will answer the current inquirer's schedule based on the inquirer's voice.
You can also use it as a voice message board-users connected to the same home network can listen to the messages recorded on the HomePod mini through their iPhone. If you ask HomePod mini for travel directions, it will push the map navigation data to the car that supports CarPlay.
In summary, Apple showed many scenes of using HomePod mini at the press conference, and as always indicated that the usage information will be anonymous and not tied to AppleID. If you are very sensitive to privacy, you can even not share voice data with Apple. The price and color of
HomePod mini (picture source: Apple's official website)
HomePod mini is available in two colors: space gray and white. At present, this product has not been put on the official website of China, and the US market will only accept reservations after November 6.
iPhone 12 series: The world's lightest 5G mobile phone
I believe that many readers are most concerned about the iPhone 12 series. After all, Apple has fallen behind its competitors in 5G mobile phone retail products for a year. Therefore, before the iPhone 12 series products appeared on the market, Apple first invited Verizon, the US telecom operator, to the stage to endorse the technology and cooperation.
iPhone 12 series color matching (picture source: Apple's official website)
even, in order to appease fruit fans' disappointment with the signal of previous generations of iPhone products, they also deliberately showed how they tested and developed the signal antenna of iPhone 12 series products. All in all, Apple just wants to convey a concept to you: buy 5G, choose iPhone!
5G is the most important feature of this generation of iPhone (picture source: Apple’s official website)
has finished teasing about Apple’s 5G backwardness. Let’s return to the protagonist iPhone 12 series: first, all series of products are similar to the past iPhone 4Such a square design, the screen displays the whole seriesThe OLED screen is adopted, the PPI is slightly improved, and the entire system supports Dolby Vision HDR technology. The screen material uses Corning's latest super-ceramic glass-compared with the previous generation of products, the anti-drop performance is 4 times stronger. The
A14 bionic chip (picture source: Apple's official website) The
processor above is the A14 bionic processor that we have seen last month-with this processor, plus the new introduction of computational photography technology, iPhone The 12 series front and rear cameras provide better night scene shooting.
MagSafe technology (picture source: Apple's official website)
As for the charging level, Apple has created a new technology that adds a magnet to the back cover of the fuselage-the iPhone 12 series products have obtained MagSafe wireless charging capabilities. Not only has the wireless charging power increased to 15W, you can also purchase MagSafe-supported mobile phone cases/card holders, etc., which can be directly attached to the mobile phone. Installing a mobile phone case has never been easier!
what? You can't afford MagSafe accessories? Then you can only tolerate the Qi wireless charging power of 7.5W honestly. By the way, in order to realize the concept of "carbon neutrality" and "product production and distribution have no impact on the environment", your new iPhone will no longer be equipped with a charger and wired headset, only a USB-C to Lightning charging is included. line.
Apple has achieved "carbon neutrality" (picture source: Apple's official website)
If you want to say that you make money by selling accessories, Apple is still top-notch-by the way, at the press conference, Apple also "raised arms": "Everyone Don’t send the charger and earphone cable. This way, the package is smaller, one truck can hold more mobile phones, the carbon emission is lower, and it is more environmentally friendly!” Not surprisingly, domestic manufacturers should follow up quickly, and only the package is left. A charging cable.
iPhone 12 has five colors: black, white, red, green, and blue, and the frame is made of aluminum alloy. The camera is still a 12-megapixel dual camera, one main camera and one super wide-angle.
iPhone 12 series product features at a glance (picture source: Apple's official website) In addition to the 6.1-inch iPhone 12,
also has a mini model, which is currently the world's lightest and smallest 5G mobile phone-iPhone 12 mini. The overall size remains the same as the iPhone 8, weighing only 133g, but has a 5.4-inch screen. This can be regarded as the gospel of the Xiaoping Party.
iPhone 12 Pro series: "Professional" is not only reflected in the price
After talking about the iPhone 12 series, the next is the iPhone 12 Pro series product line: the same as last year, two sizes, one large and one small. The volume remains basically unchanged, but the screen is a bit larger, 6.1 inches and 6.7 inches respectively. The frame is made of surgical grade stainless steel, and a new color blue is added.
iPhone 12 Pro new color scheme (picture source: Apple's official website)
Compared with the ordinary iPhone 12, where is the "Pro" of the iPhone 12 Pro series? ——Mainly on the video and audio shooting and processing capabilities.
iPhone 12 Pro series product features at a glance (picture source: Apple's official website)
iPhone 12 Pro series not only supports playback of Dolby Vision, HDR10 and HLG, but also displays HDR quality video, and can also shoot and edit up to 4K60P 10bit color depth. Than Horizon HDR video.
iPhone 12 Pro that supports sensor anti-shake (picture source: Apple's official website)
Not only that, the telephoto and wide-angle lenses of the iPhone 12 Pro series not only support optical image stabilization on the OIS lens side, but also support optical image stabilization on the sensor side. Apple claims that it can ensure that users hold a 2-second exposure shot.
Apple ProRAW gives you more room for post-production adjustment of photos (picture source: Apple's official website)
Not only that, this time the iPhone 12 Pro series of photos support the output of Apple Pro RAW-a way to record more color depth information and light and dark informationThe format of information provides users with more room for later adjustment. And this API interface is open, third-party developers can also develop RAW image processing applications for it.
lidar scanner (picture source: Apple's official website)
Of course, in addition to the conventional main camera + telephoto + wide-angle combination, the iPhone 12 Pro series also joins the LiDAR lidar scanning sensor previously used in the iPad Pro. With the depth information provided by this sensor, the focusing speed of iPhone 12 Pro series products has been increased by 6 times.
iPhone 12 series product price (picture source: Apple's official website)
Finally, everyone is concerned about the price, the iPhone 12 series still starts with 64GB storage, the iPhone 12 mini starts at 5499 yuan, and the iPhone 12 starts at 6299 yuan; as for the iPhone 12 Pro series, starting with 128GB storage, the iPhone 12 Pro starts at 8499 yuan, and the iPhone 12 Pro Max starts at 9299 yuan.
This time, the iPhone 12 series is finally equipped with 5G technology. (This article first published Titanium Media APP丨Author/Tang Zhixiao)
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