was absent from the September 16 press conference, Apple fully embraced the 5G mobile phone works-iPhone 12 series finally officially unveiled at the press conference in the early morning of October 14th, Beijing time. In general, the appearance design and configuration parameters of the iPhone 12 series are highly consistent with many "spoilers" inside and outside the industry before the press conference. There are few surprises: full support for 5G, right-angle frame design, a total of three sizes and four models. Election.
Cook announced that the iPhone fully embraces 5G (Image source: Apple)
However, in some specific performance, especially the Pro version of the imaging system, Apple still brought some surprises, such as support for recording Dolby Vision HDR video, Pro The new 65mm telephoto lens on Max. In other product lines, Apple also released a new member of the HomePod family-the HomePod mini with a starting price of 749 yuan from Bank of China. Around the new MagSafe magnetic charging technology, Apple also launched a series of accessories. After the
conference, Apple's stock price fell, closing down 2.65%.
National Bank starts at 5499 yuan, and the iPhone 12 mini becomes the "world's smallest 5G mobile phone"
. Before the official launch of the conference, there are some predictions that the smallest model in the new product series, the iPhone 12 mini, may only support 4G. But at the press conference, Apple finally announced that all four new phones are 5G phones. After launching 5G mobile phones more than a year later than the Android camp, Apple also showed its aggressive attitude towards 5G-users who want to buy a 4G version of the iPhone can only choose the iPhone's predecessor products.
At the press conference, Apple quite confidently called the iPhone mini "the smallest, thinnest and lightest 5G phone in the world." In terms of body size, this model is even smaller than the previously launched iPhone SE, but due to the full-screen technology, it can instead achieve a larger viewing area. The iPhone 12 mini's starting price of US$699 (5499 yuan from the Bank of China) is also the lowest among this generation of iPhones, showing that its positioning is similar to last year's iPhone 11, featuring low price, entry and volume.
"The two sizes of iPhone 12 and iPhone 12 mini are very good, and they have a new evolution in shape design. They are both beautiful and durable. This will make it easier for users to choose the ideal iPhone that matches their lifestyle." Said Greg Joswiak, Apple's senior vice president of global marketing. The 6.1-inch iPhone 12 bears similar positioning as the iPhone 12 mini. The starting price of the model is US$799, and the starting price of the Bank of China is 6299 yuan.
Except for the differences in body size and corresponding battery capacity, there is almost no difference in configuration between iPhone 12 and iPhone 12 mini. Both use a new straight-edge design, with aluminum metal frame and super retina XDR full screen, and provide three capacity options of 64GB, 128GB and 256GB, and five color options of blue, green, black, white and red.
It is worth noting that the iPhone 12 mini was launched relatively late. Pre-orders will start on November 6 (Friday), and it will be available in stores on November 13 (Friday). The iPhone 12 will go on sale relatively early. Pre-orders will begin on October 16 (Friday), and the sale will begin on October 23 (Friday).
Cook at the new product launch conference (picture source: Apple)
Pro series sword refers to professional use scenes, sea blue color is expected to be the most popular
starting from the iPhone 11 series, the "Pro" suffix first appeared on Apple mobile phones. According to Apple's naming rules, "Pro" means a product that can satisfy users' professional use. And this iPhone 12 Pro series is also in many places, especially the audio and video performance adopts higher and more professional configurations and functions than the standard version, which contributed to this conference.The main surprise.
is different from the dual rear cameras of the iPhone 12 and iPhone 12 mini. The iPhone 12 Pro series uses a rear triple camera. In addition to an ultra-wide-angle camera and a wide-angle camera, there is also a telephoto camera. Among them, the Pro Max version uses a 65mm focal length telephoto lens for the first time, which is longer than the Pro version's 52mm. While improving the portrait shooting effect, it also works with the other two cameras to achieve a maximum zoom range of five times.
In addition, the Pro series products are also equipped with a new lidar scanner, which can measure the light distance and use the pixel depth information of the scene. This technology can provide a faster, more realistic augmented reality experience and increase autofocus speed in low-light scenes. With the neural network engine of the A14 chip, it can also realize the night mode portrait function, and present a better background blur effect in low-light environments.
synchronizes with the hardware upgrade is the introduction of new features. Apple said at the press conference that the iPhone 12 Pro series will also support shooting and editing RAW format-this is the image format used in the field of professional photography, with more room for later adjustments in terms of color, detail and dynamic range. The iPhone 12 Pro series can also shoot Dolby Vision videos up to 4K and 60fps for the first time, and has a better video stabilization experience.
Appearance, iPhone 12 Pro series will use stainless steel frame and matt texture glass back panel. There will be graphite, silver, gold and sea blue in the color scheme. The industry generally expects that sea blue will become the most popular among all color versions, and its popularity may be as hot as the "dark night green" on the iPhone 11 Pro last year. In terms of the price of
, the iPhone 12 Pro series will provide 128GB, 256GB and 512GB three capacity options. The starting prices of the iPhone 12 Pro and Pro Max are 8499 yuan and 9299 yuan respectively. For domestic users, the former will be pre-ordered at 8pm on October 16th (Friday) and will be on sale on October 23rd (Friday); the latter will be pre-ordered on November 6th (Friday) at 9pm, 11 It will go on sale on Friday, 13th.
iPhone 12 Pro series rendering (screenshot source: Apple's official website)
iPhone supports MagSafe magnetic charging for the first time, and the HomePod family welcomes a new low-priced member
. At this conference, Apple introduced MagSafe magnetic charging technology on the iPhone for the first time. It is understood that the magnetic attraction array placed around the wireless charging coil on the back of the iPhone is optimized for fast alignment, which can effectively improve the fit between the charger and the mobile phone and solve the problems of traditional wireless charging such as difficulty in fitting. In terms of charging efficiency, MagSafe can effectively provide up to 15W of charging power, and is also compatible with existing devices that support the Qi standard.
comes with MagSafe, and there are a series of accessories. Apple’s charging solutions include MagSafe chargers, MagSafe dual chargers for iPhone and Apple Watch, as well as a new protective shell made of silicone, leather, and transparent materials that can be easily attached to the back of the iPhone, as well as a leather card case. Third-party manufacturers will also provide users with various MagSafe magnetic accessories. "Cook wants to sell accessories again." Some netizens joked after watching the press conference. In addition to the iPhone,
also has new products in other product lines, including the HomePod family's low-cost entry-level product: HomePod mini. This product is smaller than the original HomePod, with a height of less than 9 cm. It is available in white and space gray. It is priced at $99 and the National Bank is priced at 749 yuan. The HomePod launched in 2018 is Apple's first smart audio product, with excellent sound quality and a better intelligent interactive experience, but its price of several thousand yuan still prohibits most consumers. In contrast, the price of HomePod mini has dropped significantly, and there are many bright spots in sound quality and intelligent services, which may greatly enhance its appeal to a wider group of people. but, At least in the domestic market, the price of 749 yuan is far from "cheap". In a crowd of smart speakers of one or two hundred yuan, this price is still quite high. Even if HomePod mini has the name of mini, it is still a mid-to-high-end product in terms of positioning, and its market prospects still have the hidden worries of "popularity".
HomePod mini rendering (screenshot source: Apple's official website)
iPhone 12 series rendering image (screenshot source: Apple's official website)
iPhone 12 Pro series camera part close-up (live screenshot)
iPhone 12 Pro series color matching (live screenshot)
, Beijing News Shell Financial Reporter Promise editor Xu Chao proofread Liu Jun
Source: Beijing News
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