1905 film news Recently, IMAX China announced that during the eight-day National Day Golden Week, IMAX Mainland China’s theater network contributed approximately RMB 128 million in the box office, accounting for approximately 3.2% of the total box office for the National Day and setting the IMAX best box office record for the National Day. . Despite the 75% current limit in theaters and the record-breaking performance of IMAX in the National Day file in 2019, this year it still hit a new high and increased by 23% over last year, and its box office market share increased by about 100 basis points.
This box office performance benefited from the rich and diversified list of IMAX during the National Day, including "Jiang Ziya", "My Hometown and Me", "Vanguard" and "Winning Championship". The strong film lineup set the highest number of viewers in IMAX China National Day during the 8-day Golden Week, an increase of 18% over last year.
IMAX China CEO Chen Yuanpeng said, “As audiences continue to return to theaters, we are very excited about the National Day IMAX box office record. This year’s record-breaking performance fully demonstrates the audience’s interest in IMAX. The growing demand for movie-watching experience and the strong boost from IMAX China's theater network to the release of blockbuster films."
Since the theaters in Mainland China resumed operations in late July, IMAX China has actively promoted the recovery of the theater industry. Since the reopening of theaters, eight of the top ten theaters in mainland China at the box office are IMAX theaters. As of now, a total of 97% of IMAX's mainland China cinema network has been reopened, with a total IMAX box office of 409 million yuan.
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