Yongle Siwen Oriental Pearl "Xinhuo Pavilion" has accompanied the citizens of Xiamen for 10 years. It used to be a flagship store integrating quality and low price. It was once a new life pavilion integrating fashion and intelligence! In the past, it gave the public the impression that it was a large integrated home appliance store. And now, Yongle Siwen Oriental Pearl Tower "New Living Museum" will be refurbished and upgraded to open on December 27! It was officially renamed Xiamen Gome Oriental Pearl "Home•Life" Experience Hall.
The Gome "Home•Life" Experience Hall is different from the traditional Gome stores. With the theme of "Home•Life", it brings such things as "Gome Smart Home Experience Hall", "Kitchen Space", "Xiaomei Wine Cellar", and "" "Oupai cabinet " "life supermarket" and other experience areas, a comprehensive store integrating home appliances, household appliances, wine, toys and other products, bring consumers a brand new shopping experience through different business scenarios.
The main operating items of home appliances include color TVs, refrigerators, washing machines, air conditioners, kitchen and bathroom appliances, small household appliances, digital, mobile phones, computers, thousands of models for consumers to choose. In addition to home appliances, the store also deliberately opened a kitchen area, a wine area, and department store product sales, which greatly enriched the product diversity and met the different needs of consumers. Home appliance stores are no longer a single transaction purchase terminal. What can attract and retain consumers is the relaxing experience of fun and good shopping, or the fun and attitude of casual socializing. Here is the freshness of flowers and the aroma of coffee, just like part of your daily life.
industry leaders gather together to build a holistic smart home
With the pace of consumption upgrade, what users need is no longer a single product. From the big data in recent years, it can be seen that today's retail market is showing a diversified consumption trend. Intelligent products and services have become a new blue ocean in the retail market. As a provider and service provider of smart home solutions, at the "Home•Life" experience center, on the morning of December 27, Gome united a group of industry leaders to make a brand new project from three aspects: new business, new market and new technology. The upgraded building and many intelligent innovations cut the ribbon for the opening of the Oriental Pearl Home•Life Experience Hall.
The newly opened Xiamen Gome Oriental Pearl “Home·Life” Experience Hall has 4 floors and an operating area of more than 15,000 square meters. In The "Beautiful Living Area" has planned the display of small household appliances, beauty, personal care, novelty and high-end kitchen appliances, aiming to create an experience area with more complete products and more functions. The goal of the new store format is to meet family quality Life needs, through offline display to create a more high-quality shopping experience for family consumers. Enter the kitchen space, the decoration style has both quality and style, and the unique life aesthetics scene design gives people a sense of ceremony. The kitchen space includes independence The boutique area, kitchen equipment, pots and pans area, kitchen tools and other areas, this time, Xiamen Gome has made a new exploration and cross-border integration, and carefully interprets the aesthetic concept of "home life", giving the ordinary life full of fireworks more new fun and New ideas. Gome has already closely interacted with the home improvement industry. In addition to introducing Oupai cabinets, it also built comfortable home projects including fresh air systems, whole-house water purification systems, heating systems, and central air conditioning systems.
at Gome "Home Life" "Under the guidance of the strategy, Xiaomei Wine Cellar has developed rapidly. Xiamen Gome Store has created a store-in-the-counter wine area for the first time to realize the experience and tasting of wine products in the store. Xiaomei Wine Cellar can also provide users with convenient one-stop shopping services.
, as the first "home·life" experience center built by Gome in Fujian, Xiamen Gome pays particular attention to this. From the early stage selection of store locations, store layout structure, decoration design, to negotiation with partners, and manufacturer brand selection , The introduction of high-end brands, and even personnel deployment, opening preparations, after-sales service and other links, Xiamen Gome has carefully coordinated preparations. Xiamen Gome Oriental Pearl "Home·Life" Experience Hall will have a brand new look, exquisite stores, high-quality goods and The ultimate service to repay the support and love of Xiamen consumers.
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