According to the reporter's understanding, this is the country's first experience hall for the home improvement business of Gome. According to media reports, on May 29 this year, Gome Retail announced that two new kitchen-related businesses of the "Home·Life" strategy were officially put into operation. At the same time, Gome’s self-operated home improvement business-the country’s first experience hall for the “Gome Home Improvement” business will also be unveiled on June 28 at Madian Bridge, Beijing. But today, the reporter visited on the spot and found that the furnishings in the museum had not reached a fully operational state.
The reporter saw at the scene that the Gome Home Improvement Experience Hall was on the second floor of the Madian Bridge Store of Gome Electric in Beijing, directly opposite the escalator. The reporters on the first and second floors noticed that the decoration area was covered by advertising screens. It can be seen from the advertising screen that the model rooms of the Gome Home Decoration Experience Hall include living room, master bedroom, corridor and other spaces, and the styles are also different, including new Chinese style, mix and match style, simple beauty style, etc. The reporter found that there was a display of toilets, showers, ceramic tiles and other products on site, but there was no display of complete model room scenes. The walls in some areas were exposed and were not painted, and the decoration tools were also placed at will. They are still in the decoration stage.
At the scene, a staff member said: “Today is a trial operation, and it is still in the renovation stage, and the label has not been posted. The actual renovation is about one month away.” In addition, the two claiming to be project managers and designers The on-site staff of the division all said that the Gome Home Improvement Experience Hall was in trial operation today. When inquiring about the decoration situation and the opening situation, the project manager and the designer said that the specific situation is not clear.
In addition, in the Gome Home Improvement Experience Hall, the sign of the "Gome 628 Internal Purchase Benefit" rest area is hung, and snacks and drinking water are also placed in this area. When the reporter asked about the Gome home improvement business at the service desk on the first floor of Beijing Gome Electric Madianqiao store, the staff at the information desk said that it is a store-in-store and needs to go to the second-floor store for consultation. She has not received any notice of related activities.
reporter then interviewed Geng Liming, head of the home improvement business of Gome. He said that the original plan of the Gome Home Improvement Experience Hall was indeed to open on June 28. However, they hoped that this project could be made more perfect, so they tried to run it internally. Serving employees in need. At the same time, we continue to train our employees and then promote them in the market. "The internal trial operation is to hope that everyone has a countdown concept." The official business hours are still uncertain. However, for the decision to postpone the business, Gome Home Improvement has not announced it.
It is understood that Gome's "Home·Life" strategy includes four project sections, comfort home, smart system, integrated retail chain brand IXINA for cabinets, kitchens and appliances, and "Gome Kitchen Space". Geng Liming said that Comfortable Home has been promoted throughout the country and achieved a sales of 5 billion in the first half of this year. These four sections will all be built into the Gome Home Improvement Experience Hall, which is an important part of the Gome Home Improvement Experience Hall. "In the past, Gome didn't have building materials and soft outfits, but now Gome will build such a project."
Photography Beijing News reporter Zhang Jie proofreader Wang Rui
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