[TechWeb report] On September 14th, Sun Jian, vice president of Gome Internet, revealed in communication with the media yesterday that Gome's next step will be to develop Gome's new retail stores for FMCG and catering offline, and set foot in self-operated based on Gome's e-commerce platform. Supermarket business.
Gome Internet vice president Sun Jian
Sun Jian said that in the new retail sector, it is necessary to solve the online and offline user scenarios to cater to the trend of young users' consumption habits in the market. Gome's new retail stores will be officially launched before the end of December this year. Based on the scale of LBS, it plans to cover the entire Beijing with more than 28 stores. This is a new attempt by Gome in the new retail sector.
According to reports, Gome’s new retail stores are based on FMCG plus catering, positioning basic categories. In terms of product classification, in addition to the original Gome’s existing electrical appliances business, it will also use "home" as the layout idea to integrate high-frequency consumption. Convenience store model. The store scale focuses on an area within 500 square meters, mainly in a community-based business district, taking into account the urban CBD area.
Within this year, Gome will open stores on the second and third ring roads of Beijing, open up the supply chain, and conduct pilot trials of advanced categories. After the business is perfected, it will set up locations across the country to develop cross-regional business. At the same time, by taking advantage of Gome's overseas purchase business, some high-quality products have been incorporated into the retail system to increase the frequency of active users.
Sun Jian revealed that the Gome e-commerce platform will set foot in self-operated supermarkets in the next step. Gome's self-operated supermarket will adopt a selection model, which is different from the "big and complete" model of Tmall JD.com. Serving young groups of 25 to 35 years old, mainly office groups, group goods are positioned according to precise groups, reducing user search and screening costs. The logistics partner is Shentong Express, which strives for the ultimate and rapid shopping experience in the entire product setting.
Sun Jian said that in the future, Gome will work hard to try online and offline. New retail has a progressive relationship with Gome self-operated supermarkets. In the future, O2O will be fully covered in the community. The fast-moving consumer plus catering stores that will be established in the next step will be a brand-new business format, which will be more like a home, let users have no strangeness, and let the atmosphere of "home" always accompany customers.
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