The 4th Pingyao International Film Festival exposes posters with lighting tape as a creative element

The official poster of the 4th Pingyao International Film Festival


1905 Film News On September 29, the 4th Pingyao International Film Festival announced that the theme of the current film festival is "Film, Never Isolated, Only Film..." Release the official poster.


The theme of this year’s Pingyao International Film Festival "Film is never a solitary city" closely revolves around the current situation of the film industry under the new crown pneumonia epidemic, expounding the importance of film in people’s daily life, "Film enlarges tiny figures on the screen, Presenting the individual experience of thousands of independent lives, bringing comfort to all living beings on the planet. Movies bring people together, face the darkness together, and resist forgetfulness.” At the same time, the Pingyao Film Festival firmly believes that movie audiences are very happy to return to the theater. The urgent desire of film workers, the indomitable advancement of film workers and the concerted cooperation of the film industry will definitely "hand in hand to lead the film out of the haze." In the theme description, the Pingyao International Film Festival called on everyone to "break the barriers, enter the film city, and enjoy the film. Accompany the movie out of the darkest moments."


At the same time, the official poster of this Pingyao International Film Festival was also released simultaneously. The poster adopts the most common "Viscose" (lighting tape) in the film crew as the main visual creative element. It uses a clapper board covered with viscose as the background to highlight the group of film workers in front of the screen; while the film screen features The form of subtitles presents the theme of this year's Pingyao Film Festival "Movies are never a lonely city".


In the filming scene, viscose glue is the most common, most inconspicuous, but the most indispensable object. It can be fixed, marked, covered and protected. "We all have the experience of being rescued by viscose glue, and there are rich stories behind the entanglement and pasting," Pingyao International Film Festival said in the official poster interpretation. "The hard 2020 is destined to be a world storm that will spread to the world. In China, we must inherit the spirit of Vigorous Gum, along with the hopeful light of the screen, glue the torn wounds together, and welcome the recovery of the film industry."