1905 Film News On September 28, the New Wave Boutique Short Drama Forum was held in Beijing. Dai Ying, vice president of iQIYI and general manager of the self-made drama development center, co-founder of Wuyuan Culture, co-producer of "Ten Days Game" and "In Can't Escape" and other works, Ma Li Lingshan, co-founder of OJ Films, "The Silent Truth" Producer Lu Dan, and actor Qi Xi who starred in "Can't Escape" gathered together to talk about the phenomenon of short dramas that attracted attention.
This forum activity is mainly divided into four units, discussing the rise and characteristics of skits, the creation and performance of skits, the marketing and profit of skits, and the influence and future of skits. When talking about previous successful cases, Dai Ying revealed that, for example, the teamwork of "The Hidden Corner" was very successful, and Qin Hao's cooperation was very high, creating many "stalks" out of the circle. Qi Xi also mentioned the feeling of cooperating with Lu Han, saying that the other party is also an actor who wants to do a good show.
recently launched a number of 12-episodes short dramas on mainstream video websites, which also caused a wave of short dramas in the industry and among the audience. Dai Ying said that since 2017's "Undocumented Crimes", the team has been exploring how to make short plays to the extreme. In her opinion, the short drama is a product between the movie and the long drama, which makes plot creation more possible.
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In the collocation of short drama actors, there has been a common phenomenon that powerful actors match newcomers. Qi Xi facilitated the cooperation with Lu Han in "Can't Escape". She discovered that Lu Han is a particularly real person. Putting aside all other distractions, he is an actor who wants to walk more steadily on the path of actors and performances and constantly prove himself.
Ma Li Lingshan also added: Xiaolu's first appearance in the interrogation room was well received, saying that he performed a lot of layers. She also said that at the scene, Lu Han underwent a lot of pressure. Teacher Wang Qianyuan and Qi Xi would also patiently tell Xiao Lu on the scene. According to the guidance of these professional actors, Lu Han will try his best to portray the characters more brilliantly, and sometimes even burst out the energy that many senior actors have. The
forum also discussed the issue of soft placement of skits and mid-point advertising. Lu Dan believes that the skit marketing fermentation cycle is too short, and the large-scale investment in the early stage of publicity and marketing has a very short benefit period. Therefore, advertising has become the main profit channel for skits. Dai Ying also emphasized that entertainment marketing is really important. A good marketing requires team cooperation to maximize communication and entertaining marketing, so as to gain recognition and recognition from users. For example, "The Hidden Corner" only gained a good reputation in the industry at first, and it really ushered in an explosion when a large number of entertainment marketing succeeded in achieving "break the circle".
Regarding the mid-slot advertisement problem, Dai Ying analyzes that because the current short series are mainly focused on the suspense type, when the rhythm and mood of the series are interrupted by the mid-slot, it is easy to cause the audience to resent. Therefore, after the first episode of the series was launched, the team immediately optimized the position after hearing the audience's response.
Looking forward to the future, the guests also believe that the short drama will enrich the genre of the domestic TV drama market, and hope that in the future, it can get more recognition in the market and the favor of this long genre drama in the awards.
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