Recently, Jay Chou ins uploaded a small video in which he is playing the piano very intoxicated. The netizen under
replied that he would noisy his neighbors by playing the piano late at night. Unexpectedly, Jay directly replied:
, "I have thought about it, but there is no neighbor at home."
When he said this, he immediately turned the eyes of netizens towards Jay Above the discussion of economic strength.
Jay Chou is not only relying on his own golden songs to attract money, but also his achievements in the commercial field. The title of "Zhou Dong" is closely related to his business success to a large extent.
From " Say No to Cry " to "Mojito", from the establishment of an e-sports team to entering the fast hand.
On the other side of the singer, what Jay Chou hides is his unknown business empire.
1, top IP
Jay Chou, who rarely releases new songs and shoots film and television works in recent years, seems to be gradually overwhelmed by today's traffic niches and Internet celebrities.
so that the Weibo Super Talk Battle initiated by Cai Xukun last year has occupied the front page headlines of major platforms for several years.
In August last year, the traffic king Cai Xukun and Zhou Dong, known as the "passed singer", had a super chat contest on Weibo.
Many middle-aged fans who only hear the name of Weibo but don’t know what Weibo are about have downloaded and registered, and learned how to help their idols in the rankings.
In the end, Jay Chou successfully reached the top of the rankings. It is not difficult to see that Jay Chou is still one of the most influential stars in China.
In addition, from the perspective of Jay Chou's uninterrupted advertising endorsements and hot ticket sales, he still has high commercial value.
On January 18, 2019, Jay Chou, who had just arrived in his youth, suddenly announced on ins that he would become the spokesperson of Yamamoto Yoji.
's flash delivery specializing in same-city express delivery also followed closely, inviting Jay Chou to endorse, and omni-channel launch in elevators and video websites.
Jay Chou, who rarely endorses luxury goods, also airborne Ou Long amidst the exclamation of the market, becoming the national spokesperson for this French perfume. In addition to advertising, Jay Chou also makes a lot of money on variety shows.
From "The Voice of China" to "This Is Slam Dunk", the initial fee for each program of Dong Zhou has reached a sky-high price of 30 million.
Of course, whether this news is true or false, , but as long as there is a show with Jay Chou, the ratings will not suffer.
Looking back on Jay Chou in the past few years, it is not difficult to see his ambition in joining endorsements.
As early as March 2016, Vipshop specially held a press conference to sign Jay Chou as the chief surprise officer.
At that time, this marketing behavior of Vipshop even became a model for major manufacturers to learn from.
Undoubtedly, Jay Chou is a youthful memory of a generation, and putting this memory in a business context has another meaning.
This not only means that Jay Chou has a huge number of fans, but also has the possibility to sell IP and become a fan economy. After
's super-talking dispute with Cai Xukun last year, the market has to admit the fact that since Jay Chou became famous, he has always been a top IP, and it is difficult to even surpass it.
2, the business empire
It has been 19 years since Jay Chou’s debut, and on the road of commercialization of music, Jay Chou is like the singers who come and go on this road. He has almost gone through all the possibilities and stages. .
With the continuous enhancement of domestic copyright awareness and the crackdown on piracy, it is a boon for Jay Chou.
Whether you are using QQ music or Kugou music, as long as you click on Jay Chou’s playlist, it will be marked with the words "VIP songs, please pay". The recharge of members and the purchase of paid songs will bring revenue to the platform and singers.
In early 2018, the reason why Tencent Music and NetEase Cloud Music were "torn" by Jay Chou albums, NetEase Cloud even returned soldiersThe problem lies in Jay Chou's dangerous trick, in the last few days of downloading the song publicly to package and sell the song.
According to data from 36 krypton, Jay Chou's song can increase monthly active users of the platform by more than 15%, and the number of active users on a platform can even be said to determine whether the platform can survive.
From this perspective, it’s not surprising that the explosion of "Say Not Cry" created by Fang Wenshan and Ashin last year to this year's "Mojito" once caused the server to crash.
In addition to building the business empire’s music copyright revenue, Jay Chou is also trying other paths, such as IP dramas.
In August 2018, after joining Aishang Media, "The Promise of Dandelion" and "Class Two in Three Years" were quickly adapted into musical IP dramas.
Prior to this, Jay Chou had already planned to try to produce music IP animation, "The Secret That Cannot Be Said" is an example.
is a good old saying, don't look at what a person says, but what a person is doing.
Jay Chou’s attempt at IP is actually an exploration of a new path from music to TV series and animation.
Looking back at Jay Chou’s business exploration ten years ago, it is actually very traditional.
In 2007, he and his brother Fang Wenshan spent 5 million to set up a music company called Jewell.
It's just a pity that apart from Jay Chou himself and Yuan Yonglin , no outstanding artists have been cultivated until now. In addition to being a traditional music brokerage company, Jay Chou has also tried offline mode. The offline mode of
is not difficult to understand. To put it bluntly, it is exactly the same as the hot pot restaurants of various traffic stars today.
It can be said that the celebrity celebrities are playing now, but Jay Chou played the rest more than ten years ago.
In 2011, he invested in a music magic restaurant, which was later joined by Liu Qian.
In the second year of the spring, Jay Chou even used 30 million yuan to open a KTV called "Fantasy" in Xi'an. Although
explores a wide range of fields, these projects are rarely successful, and most of them can only face bankruptcy or shutdown in the end.
From traditional music, music restaurants, KTV to IP authorization, Jay Chou has never stopped exploring the road to commercialization.
He has always wanted to find a new way of life and expand his larger business territory. This is Jay Chou's biggest ambition.
3, gold medal investor
Many people did not expect that apart from doing music and doing IP, Jay Chou is also a well-known investor in the industry.
has successfully invested in Jay Chou many times and has made a lot of money, and has increased the gold content of his "Jay Chou" name.
is very low-key about commercial success, and even deliberately avoids this topic:
"sometimes just to make friends and never thought of making money".
is just not the same from the practice of Jay Chou. In addition to music, Jay Chou has business in his eyes.
In 2011, Jay Chou took a stake in the cultural communication listed on the Hong Kong Stock Exchange under the "instigation" of a friend.
came and went, he was directly elected by the board of directors to become a shareholder of the company's game department Ucan.
In 2016, he merged his original "TinLab Ear No. 1" earphone brand into Wanmo Acoustics and invested in shares.
And Wanmo Acoustics has sold about 70 million earphones so far. In May of last year, it was acquired by Gongda Electroacoustic 100% of the equity.
According to the data checked by Tianyan, at present, if Jay Chou’s stock is sold, it can reach hundreds of millions of yuan in cash.
In addition to doing well in the earphone industry, Jay Chou also started the cultural and creative industry.
In 2017, the first year of the rise of the national tide, Jay Chou established the giant room cultural and creative, aimed at the high-end cultural market. On April 9th of that year,
co-founded "Mojie E-sports" with IDG,Xuezhuwangyu Internet Cafe opened a high-end e-sports hall.
In the field of e-sports, he also cooperated with the old game League of Legends, and later formed a team of his own.
is nothing but an e-sports business. In Jay Chou's own words, it is just his hobby, and he doesn't care whether he can make money.
In terms of original IP, he imitated the popular variety show and created " Weekly Travel " similar to the reality show mode. Not long after the marriage of
and his wife, Kun Ling, they founded a company specializing in intelligent educational robots, which will be listed soon.
Of course, Jushi Cultural and Creative, which was established in 2017, also produced a hit variety show "This is Slam Dunk!" ", became famous in one fell swoop.
Do you think that Jay Chou has so many tricks? It's not over yet.
He and his middle school classmates founded the trendy brand store PHANTACi, and also established the e-commerce platform "Xingpinku", which specializes in trendy brand clothing and cultural and creative peripherals.
these two things together, it can be said that Jay Chou has built a "fan lawn mower" with a powerful engine.
4, the low-key "top-level"
debuted almost 20 years ago, and almost no celebrity can hit the hot search with a new song every year like Jay Chou.
Or another way of thinking, maybe the only person who can do this is Jay Chou.
From "Daoxiang" to "Listen to Mother's Words", from "Say Good or Not to Cry" to "Mojito", it has always followed those diehard fans.
is not an exaggeration to say that the three characters Jay Chou represent youth and memories in the 80s and 90s, and even affect the new generation today. The battle between
and Cai Xukun, and the fire of "Mojito" a few months ago, all proved Jay Chou's commercial appeal.
As of December 30 last year, Jay Chou's concert revenue reached 740 million, and his personal income was as much as 260 million.
On the 2020 Forbes China Celebrity List, Jay Chou went a step further and ranked fourth, second only to the top leader Yi Qianxi.
As a singer, Jay Chou created an era, and as a businessman, Jay Chou is even more comfortable.
"Oh, that's great."
Perhaps Jay Chou's well-known ridicule is enough to represent his success in the business field.
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