Zhang Ailing is a favorite writer of Xu Anhua . Around the 1970s, Xu Anhua, a student, had already begun to read Zhang Ailing's works. This writer who created the "rumor style" style of writing touches Xu Anhua the most is his perspective.
From "Love in the Allure" to "Half Life", and then to " the first incense ". In the thirty-six years, through the brilliance on the big screen, the two began an exchange of words and images. "Actually, Zhang Ailing's novels are difficult to adapt, because she writes about human emotions. These are her characteristics, but it is difficult to turn them into images." Xu Anhua was so emotional when interviewed more than ten years ago. This kind of trouble still exists today.
Not long ago, a trailer for "First Incense" was released, like a stone thrown into the public opinion field, splashing water. Some book fans believe that the two starring roles of , Peng Yuyan, and Ma Sichun do not match the original image, and the products are out of place. What's more, the name of the film was changed to "First Furnace Steel" to express dissatisfaction.
Nowadays, the ubiquitous star persona in the entertainment circle is like the front and back of a coin. When it is thrown into the public eye by various events, which side will land first, I am afraid no one can accurately predict.
The character set is inconsistent with the original role and was spit out
Are they playing the Hu Niu and Xiangzi described by Mr. Lao She? On the trip to the water city, Xu Anhua returned with honour and became the first female director in history to win the Special Golden Lion Award for Lifetime Achievement in Venice. In the face of some audience's questions about casting, she also gave her own answer on the platform: I think Peng Yuyan is the Qiao Qiqiao in my heart, and they fit these two roles. Ma Sichun and have won awards such as best actress. Peng Yuyan is a popular niche, and the audience did not question their acting skills. The casting does not match the personality setting, which has become the biggest slot for fans to complain.
As everyone knows, person setting is one of the popular words in the entertainment circle in recent years. When judging the casting effect of a film and television series, many viewers often use the degree of compatibility between the character attributes and the star person as an important criterion. The term "personal design" originally comes from the second-dimensional culture, which refers to the appearance characteristics of the person in the comics, but also includes the character of the character, the life background of the character and other related materials. The so-called "design" means design, setting, which means artificial design rather than natural formation.
foodie, school bully, wife spoiler, etc. Behind the words with a strong scent of fireworks, they correspond to the set of people who are seated by celebrities. From the sports theme work "Tumble! "Axin" and "Fighting", then to military and police genre films " Mekong Operation " and "Emergency Rescue", Peng Yuyan praised for "walking hormones" above his head, the big screen people are naturally tough guys of steel.
In the original novel, Zhang Ailing's description of Qiao Qiqiao is: even the lips are pale, like a plaster statue, under the black eyebrows and eyelashes. The impression of this "blue face and trouble water" is a pale, fragile, dude who eats soft rice. The contrast between
and the role dislocation is also reflected in the heroine. The original description of the heroine Ge Weilong is the kind of small, exquisite, gentle and honest classical beauty, and Ma Sichun is described by many as a "three good students" with roots. The investor of the
film even ended up personally, posting a long post to support Ma Sichun. The investor said that the director thinks Ma Sichun is a student who is a bit blunt on the surface but knows what he wants in his heart, very similar to Ge Weilong. Ge Weilong is like a steamed meat character, not a skinny beauty.
Of course, the character image is only part of the star personality system. In addition, the most intersecting temperament in the role modeling of past works determines the mainstream impression of the star's personality.
The star persona and the original character, the huge contrast from the inner temperament to the outer image, does not determine the final film and television seriesThe texture. The content is king, and the quality of high-quality dramas built on the basis of acting skills is the best carrier to conquer the audience.
People set up "economics"
The prosperity of the world is for profit, and the bustling of the world is for profit. The original intention of all parties to create a personal design is to maximize the benefits. Nowadays, some Internet content platforms also imitate the entertainment industry, using "personal design" to create e-commerce influencers, forming a complete set of mature business monetization models. Human-designed creation, cross-border communication has appeared.
For celebrities, a cute personality not only means more film and television roles, but also the commercial endorsement income of many well-known brands. For e-commerce bloggers, it is the profit sharing and pit fee behind the volume of goods.
's previous tough guy design has given Peng Yuyan a lot of hidden bonuses. After "Fighting", he continued his tender affection in many follow-up works such as "Mekong Operation" and "Emergency Rescue". The slash young Luo Yonghao's slogan "basically don't make money and make friends" makes the idealistic Internet celebrity more vivid.
However, human design is a double-edged sword, some are full and some fall. Facts have proved that such commercial buildings built by humans often collapse due to their super-high design and weak foundations. For example, the affectionate "warm man" who seeks to win the hammer, the "student tyrant" of colleges and universities who do not know the net, and the "veteran cadre" who invented the Nobel Prize in mathematics. Once
star person is set to overdraft, the most serious consequence is credit bankruptcy. The efforts of the previous years have returned to zero overnight. However, it is not a totally bad thing to break the character set. Just like breaking an egg from the inside is life, breaking from the outside is food. The transformation of many stars now starts from the initiative to break the personality.
"You are an actor, not an idol." At the event of "You are a teenager" last year, Zhang Ji, a screenwriter of film and television dramas such as "Chinese Partner" and "Winning Championship", once commented on the performance of Yi Yang Qianxi. As a member of the national top traffic group TFBOYS, the "four-character brother" proved that he is also a powerful acting school. The attempt of
to take the initiative to step out of the comfort zone, break the past, and find more contrasting roles is worth encouraging. For example, Li Yifeng pretends to be an ugly star in "Animal World", Lu Han's Xiao Feng in "Crossing the Line of Fire", and good old man Tom Hanks in "Charlie Wilson's War", plays a vanity and patriotic role. A tyrant in international politics.
As Zhou Liming said, “Peng Yuyan, who is full of tendons, wants to play a sickly role. There is nothing wrong with it. As to whether this attempt is successful, that’s another matter.”
person setting is just a marketing A sign that attracts attention cannot be a trump card. And acting is the best glue between the character set and the character tear.
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