Now there are many celebrities
in their professional work,
have begun to participate in the investment to open physical stores
According to the RET Rui Yide report,
has over 300 celebrity stores
, of which over 60% are catering shops,
and also tea and dessert shops. An important part of
opened a milk tea shop,
has undoubtedly become the second sideline of many celebrities. The opening of the flagship store authorized by the Shanghai brand of tea is a milk tea brand under Mojie E-sports co-founded by Jay Chou, a "tea entertainment space" that combines tea, gourmet, e-sports, and new retail. The
store is located on the Bund in Shanghai, covering an area of over 200 square meters. The store is dominated by white and pink and other red tones. It is divided into three parts: tea drinking area, e-sports area and light food leisure area. It mainly sells 9 series, including fruit tea, milk tea, bulletproof milk tea, etc., with 31 products, and is sold with 5 light meals and several peripheral products.
It is reported that with Jay Chou's own aura, the number of orders in the mini program of the store exceeded 500 orders that day, and the 200 square meter store was crowded with customers.
Wang Junkai-Xingkali
In July 2019, Wang Junkai's parents opened a milk tea shop called "Xingkali" in Chongqing. On the day of the opening, fans lined up at 5 o'clock in the morning for 4 hours to start. At 37°C, 600 cups were not enough to sell. The
menu is divided into three series: tea, fruit tea, and tea. The beverage design uses simple logos and copywriting, and uses monochrome printing with a lightweight bottle design to convey a simple and intimate brand concept.
Xiao Jingteng-professional tea@At Tea
At Teaz, @At Tea
, the "At Teaz Yuteng" tea shop is officially opened in May 2020. .
Participate in every link from partner selection, brand naming, site selection, decoration design, and raw material selection. It can be described as a hands-on process. In addition to the showbiz’s big celebrities and superstar friends, they are also highly recommended by many consumers. Love, have asked to drive to the mainland.
Hu Haiquan-the palace’s tea
Compared with other star milk tea shops, the “Hong Kong tea” co-founded by Hu Haiquan is considered the “originator of tea drinking”.
"Tea of the Palace" was officially opened in 2015. The main product is the luxury fruit tea drink of the national tide palace style. With the product concept of "Every bite is the original tea", the high-value milk tea is expressed as a new drink product.The style became the first year of the outbreak of Chinese style tea drinking. The
product packaging mainly uses the design of dragon, phoenix, and unicorn. The Chinese flavor is full, and this national tide milk tea is half an entertainment circle.
Ma Dong-Thank You Tea
In December 2018, the "Thank You Tea" hosted by Ma Dong Lianchuang of " Wonderful Talking " officially opened in Taikoo Li Sanlitun, Beijing. The most fashionable place in Beijing has many advantages such as convenient transportation, concentrated consumer groups and high commercial maturity.
When the tea was opened, not only Ma Dong personally made it, but also the many wonderful works of "Wonderful Things" went to check in; on Christmas Eve, I knew how popular I was as the store manager. The main product of
is the classic pearl milk tea, which was taught by the descendants of Taiwan’s invention of pearl milk tea, which has won the hearts of many young people. During the epidemic, Thank You Tea launched the e-commerce milk tea. More than 300,000 cups of milk tea were sold in the personal WeChat store each month.
Huang Xiaoming——Millions of milkshake
In 2014, the "Millions of Milkshake" invested by Huang Xiaoming officially opened in Shanghai when it opened for the first time as a Chinese brand of millions of investors. .
Many fans who have drunk said it was delicious.
△The above pictures are all from the Internet
Why do celebrities love to open tea shops?
1, low input cost
milk tea shop has low threshold, simple product production, high standardization, and meets the needs of chain brands. And the investment is relatively small, small stores can be operated, and it is easier to recruit investment franchisees, plus the ability to make money with celebrities, the general public are willing to contact.
2, easy to standardize
Today's tea industry is not like before. Many so-called secret formulas can be said to be "well known" in the industry. Therefore, if you want to open a tea shop, you can find professional personnel in the tea industry to provide brand services, and the cost is not too high.
3, the high-profit
milk tea shop is a legendary profiteering industry, with a gross profit of 70-80%. It can sell 10,000 yuan a day and have a gross profit of 7,000 yuan, which attracts the attention of some venture investors.
4, the halo of
star with its own traffic, with the help of friends in the circle, marketing and promotion can be easily achieved. It is not only fans who are willing to consume for celebrities, even if ordinary consumers see celebrity gimmicks, they are willing to try new things. A store with a star effect can easily be filled with queues.
, with its low barriers, high profits, high standardization, easy expansion, and trendy features, tea shops have become a good choice for many entrepreneurs.The product taste, service, and environment that the law maintains for a long time are also extremely important. The product itself also needs to be continuously developed and updated. In the face of endless new brands, new products, continuous search for new products, and new innovation strategies will help its own brand and products to compete. opponents come to the fore, the success
school fruit drink tea, came to Xiamen new Oriental
with a cup of tea, the achievements of a career
register now, also enjoy multiple huge benefits Oh ~
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