What did the Apple conference without iPhone say?

, let’s talk about Apple’s press conference last night. Unfortunately, there is no iPhone12. There are no messy products such as charging pads.

but half of the time for watch , the other half of the time for iPad.

watch part, this time there is a real increase in gold content, it is a sensor that measures blood oxygen concentration, which is a human health indicator, mainly used to measure whether a person is hypoxic, mainly to detect some respiratory diseases, such as Asthma, such as new coronary pneumonia, adding this function can be considered a very timely response.

Then there are some functions such as altitude measurement, as well as anti-lost function for children and the elderly, and several new straps have been introduced. There is also a subscription service for fitness. Also talked a lot about the use of environmentally friendly materials.

Although the APPLE Watch product is not particularly popular, it is indeed a very future-oriented product. The focus of this product is not fun, but some more basic things, combining high technology and health. . In fact, it can be seen from these that Apple’s thinking is really different from other mobile phone manufacturers. It does not put all its focus on the points that people generally pay attention to, and does not strive to create some gimmicks that cater to users. In particular, users will not be led by the nose, but have their own unique behavioral logic.

For ordinary digital enthusiasts, the biggest highlight of this conference is actually the A14 processor that was first released on the iPad Air 4. The 5nm technology is used for the first time, and the improvement of the process technology is often the most anticipated point. Because obviously, the iPhone12 series that has received much attention will definitely use this processor. But this time the A14 officially advertised a performance improvement of 40% compared to the previous generation. However, the previous generation Air uses the A12 processor , so some conversions have been made. It can be concluded that the improvement of A14 compared to A13 is only about 10%. (Of course, this data may not be accurate. It is just an estimate. We will have to wait for the iPhone 12 series to come out before making a judgment.) In addition, this 5nm does not know whether there will be a relatively large improvement in battery life, because the new generation of iPhone The battery capacity seems to be reduced, so this is also very important, directly affecting our experience.

iPad Air 4 has changed the design of the previous Air series this time. Compared with Air 3, it can be said that it is a new look, and all aspects have been upgraded. Air 4 and iPad Pro have a similar appearance, and the configuration has castrated some of the more "high-end" functions. In general, this time Air 4 is more like "iPad Pro SE"

As can be seen from the figure, the main difference between the two is in the screen, unlocking method and camera part. It should be noted that Air 4 is The screen quality other than the refresh rate is also quite high, basically the same as the Pro, the quality of the main camera is also the same as the Pro (this is still to be praised by Apple), the interface is also upgraded to USB-C and supports 20W fast charging (bundled randomly) 20W charging head). The main thing missing is the high refresh rate of the screen and the playability of the camera. Compared with Pro, Air lacks LiDAR, which is a lidar probe. For some AR-related applications, it will definitely lose accuracy. In terms of unlocking, I personally think it depends on each person’s situation. Some people like face recognition, and some people like fingerprint recognition. I personally feel that this is not the point, so if you only use iPad, mainly look at online courses, Users such as audio-visual entertainment will not feel the essential difference between Air and Pro.

Overall, the iPad Air 4 debuted Apple's latest A14 processor this time. It can be seen that Apple still attaches great importance to this product. Castrated high refresh rate screen, Face ID and camera, in exchange for close to 1A discount of RMB 000 is a relatively affordable choice for many users who do not need so much functionality. Combining the prices of Apple's various channels in the past two years, it is very likely that third-party platforms will have a "real price". You can look forward to it when it goes on sale.

Apple also launched an iterative product of iPad 2019, iPad 2020. Continuing the appearance configuration of the previous series, the main upgrade is to upgrade the previous A10 processor to A12. The performance improvement is still a lot, and the price remains at the previous price. It is also a problem for light iPad users or users with low requirements Very good choice.