China News Network reported on September 12 . Recently, "Sister Riding the Wind and Waves", which has been closed for a week, has not yet been attributed to "The Wind and Waves". The performance in "The Definition", a derivative talk show of a variety show, was also discussed repeatedly by the audience.
observes several popular variety shows this year. Although the content styles are completely different, they all have derivative shows. Interviews, group dinners, games, etc. A variety show can even create a week's derivative products. Not only are popular variety shows competing for audiences, the "second battlefield" of derivative variety shows is getting more and more intense.
"Tomorrow's Sons Season" derivative program. The
derivative program has become a popular variety show "standard"
As a derivative product of "Sister Riding the Wind and Waves", the talk show "Definition" has been broadcast more than 84 million times. It was launched as early as a month before "Lang Jie" went online. It began to air and successfully output popular topics such as "Quiet Domineering", "Yineng Talking about Marriage and Family", "Golden Sha expects to become popular", etc., which added a lot of heat to the variety show in advance.
Nowadays, derivative variety shows have become the "standard" of popular head variety shows. For example, "Summer in the Band" and "I'm the Orchestra", "Serious Gagamen" and "Gaga Factory Internship", "Chinese Restaurant 4" and "Xianchu 100", "This! It's Hip-hop 3" and "Hot Pot Together" and "Hip-hop in Business"... Whether it is a group, singing, dancing, or cooking, the audience can see derivative programs in almost every popular variety show. Silhouette.
"Fresh Kitchen 100".
As early as a few years ago, the popular TV variety "The Voice of China" and "Where is Dad" spawned programs such as "Secrets That Cannot Be Said" and "With Dad". They are mainly based on behind-the-scenes interviews and behind-the-scenes. , Dig out the guests’ experiences and life stories, and introduce interesting facts about the shooting scene.
has developed to today, and the number of derivative programs has long been more than one. For example, the popular "Tomorrow’s Sons Orchestra Season", there are "Tomorrow’s College Dormitory Diary", "Tomorrow’s College is just like this BAND", "Your Akiko", and "Tomorrow’s Son AfterParty8". See you" and other 6 derivative programs, which cover dorm life, the process of forming a band, and playing games; and the next door is "Here! It's Hip-hop 3", and the broadcast time of a week's derivative program is arranged in chronological order. It can be said that "one variety show a week can be watched for 7 days".
"This! It's the third season of Street Dance. Behind the "one fish, eat more" is the inevitable trend of the development of domestic variety shows. With the gradual improvement of the production scale and level of variety shows, multi-camera, uninterrupted full recording has become a fixed recording method for many reality shows. To extract a program with a volume of just tens of minutes from a large amount of material, it is necessary to discard many fragmentary clips, which conflicts with the "fluency" that the audience wants to watch, and sometimes it is difficult to completely distribute the shots to each artist. , Will also be questioned by fans as "evil cut".
On the other hand, viewers have more and more independent choices, whether to watch short videos or long videos? Look horizontally or vertically? Looking at a group of people or just one person? The popularization of mobile network technology has also changed the dissemination of variety shows. In order to meet the diverse needs of viewers, derivative variety shows with rich content have become a problem for program groups.The second choice.
"Creation 101" derivative products. What are the tricks of
derivative programs?
is slightly different from the unbroadcasted highlights and pure enjoyment versions. The derivative programs can be said to be "re-creation" of shooting materials. As the number increases, they begin to extend more innovative gameplay beyond the variety show IP. It is only used as a warm-up or cooperation, and it can be a program alone.
observes the current variety show derivative programs. From the perspective of genre, there are records of daily life, interactive games, selection and delivery of talents, and in-depth interviews, etc. From the perspective of the arrangement, there are personal content of the artist and narration. The process behind the scenes includes the deep processing of the program material, as well as the individual planning with unique intentions.
Among them, "dinner" and "daily life" are relatively common derivative variety content. For example, "I'm a Singer and Composer" spin-off show "It's Open!" "Singer and Composer", "Band I'm the East" of "Summer of the Band" are all served by the chief director group, inviting participating musicians to review their performance in variety shows and talk about various stories in the industry.
Compared with exciting stage performances, dinner occasions are easier for guests to relax. In the name of "rice", it can often recall many interesting past events, show the guests' true personalities, and make the characters more full.
Source: A screenshot of the second season of "The Band I Do East". The number of derivative works produced by
idol variety shows is relatively large, because the focus of such shows is to allow fans to discover the strength or personality of the players. Only by increasing exposure and shaping the complete image of the players can they attract audiences to help. .
For example, "Idol Trainees" has released "Idol Has New Fan", which records players behind the scenes, and "VJ on Duty" hosted and filmed by trainees; "Creation 101" has also launched "Creation 101 Instructor Classroom" and "101 Dormitory". "Diary" multi-file derivative products, focusing on the daily training life and interaction of players. In this year’s "Youth Has You 2", the program team went a step further on the basis of daily life, launching an immersive role-experiencing plot reality show "Youth Plus A Little Play", allowing trainee avatar players to play "script killing".
source: "Youth plus a little drama" video screenshot. Is
fully developed or over consumption?
In August 2020, the State Administration of Radio and Television Supervision Center launched the "2019 Online Original Program Development Analysis Report". The report shows that in 2019, 221 new online variety shows were launched, and the number of derivative shows produced around popular variety shows reached 186, which was a significant increase from 116 in 2018. Among the 186 derivative programs of
, 158 are to be watched for a fee. The report pointed out that these programs on the one hand meet the needs of different audiences, on the other hand, they can drive the growth of new members of the site.
Source: "2019 Network Original Program Development Analysis Report".
, as the periphery of the variety show feature film, has a small scale, low investment, and fast production speed, allowing the shooting materials to be "recycled and reused", further expanding the variety show IP, and developing a head variety show moreBusiness value.
However, there are more and more derivative variety shows, can the audience watch it? On the Internet, some netizens are puzzled by this phenomenon. For example, some viewers of "Tomorrow's Sons Orchestra Season" complained, "The work is so busy, I hope that the variety show will put the essence in the feature film, there are too many derivatives. Look." "There are too many derivative variety shows, and it is inconvenient to have more materials to some extent, so there is a situation where I still find materials to summarize after opening a member."
Nowadays, although there are many derivative programs developed, there are also many problems. Some variety shows are relatively rough in production, with high similarity to the main film, some variety shows are not prominent enough, and the content is confusing; some netizens criticize that derivative variety shows consume many players. Their energy prevents them from having enough rest...
's main focus strategy is to meet the needs of users, find more loyal audiences, and bring enthusiasm to the variety show. This is the original intention of many derivative programs. How can we make the main variety show under the premise It is still worth exploring to develop more innovative and meaningful works.
(Original title: Six derivative programs of a variety show, full development or excessive consumption?)
(responsible editor: Han Chong_NBJ11345)
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