Dahe Daily · Dahe Client reporter Li Lan
When the lanterns were first launched, along the wooden plank road of cherry ditch scenic spot, walked into the newly built first ecological immersive night tour light show project in our province-"Yi Jian·Cherry ditch". Nowadays, it is the harvest season of big cherries. In the mysterious mood created by advanced technology such as sound, light and electricity, citizens are experiencing the fun and satisfaction brought by the "night travel economy" while eating, drinking and playing.
From the development of the "cherry economy" to testing the waters of the "night economy"
"My family is a local villager in Yingtaogou. In the past, we only depended on farming to make a living. Now we have a cultural tourism project in the ditch. My family also opened a restaurant here. Not only can I take care of my family’s life, but also allow other people in the village to come here to work and earn wages." Zhang Yanxia, the owner of a restaurant called "Zhang's Braised Noodles" in the Cherry Valley Scenic Area, said of herself In recent years, life has been "upgraded", with a happy smile on his face.
Zhang Yanxia said that her family used to be poor, and she only relied on a few acres of land to make ends meet. Later, like the people in the village, she lived by growing cherries without worrying about food and clothes. Since the introduction of the "night economy" in the scenic spot, she has taken advantage of the policy to open a restaurant in the scenic spot, and her income has been increasing day by day. Now that she has considerable savings in her hands, she plans to add some new projects so that the citizens can not only eat but also enjoy entertainment when they come to the store, so that her annual income can be raised to a higher level.
Yingtaogou Scenic Area, Erqi District, Zhengzhou City is only more than 10 kilometers away from the urban area, where cherry cultivation has a history of thousands of years. Away from the hustle and bustle of the city, many tourists stroll in the country lanes, sniff the fragrance of nature, enjoy the fun of picking fruits and taste fresh food, and experience the style of the farm. In 2017, as Zhengzhou Cherry Valley Scenic Area was promoted to the National 4A Scenic Area, cultural and tourist attractions such as Creative Cherry Garden, Sakura King Valley, Mingwang Terrace, Phoenix Mouth, and Art Park were dotted, attracting many citizens to visit for free and enjoy leisure on weekends. In 2018, with the opening of Jianye Football Town to welcome guests, new elements have been added to Zhengzhou's rural leisure tourism. The more than one hundred characteristic farmhouses in the central scenic area and surrounding villages attract a large number of tourists to come and taste it. Every weekend and holiday is a crowded city, and tourists are full of praise.
night market snacks inject vitality into the "night economy"
The Longxiang Road Night Market in the scenic area has always been the first choice for Zhengzhou citizens to eat the night market. Pickled vegetables, fried skewers, barbecue, large plate of chicken... everything. Master Sun has been selling roasted gluten here, sprinkled with cumin, chili and other spices in the smoky smoke. Although it is a small business, when it is good, it will make hundreds of yuan a night in profit.
Lao Sun praised the night market for allowing mobile vendors to set up stalls and occupy the road. "In the past, hawkers occupied roads for business, they would be driven away by urban management law enforcement officers. In order to boost the'night economy', we are now allowed to occupy roads here for business. In this way, we no longer have to fight guerrillas with law enforcement officers." Sun said that some people think that the sewage, garbage, and plastic bags produced by roadside stalls have a greater impact on the environment. In fact, as long as management is strengthened and vendors are provided with business premises, everyone will pay attention. "Look, I take the stall every day, and I will take the initiative to remove the plastic bags, bamboo sticks, and toilet paper on the ground, and clean the road." Master Sun believes that the management of mobile vendors is better than blocking and should be given to everyone. Provide a place for business.
In the barbecue yard in Jianye's canteen, hot shrimp tails, grilled skewers, and cold brewed beer are grilled on site by professional chefs. The beating flames, the tumbling ingredients, the fragrance is overflowing, and it makes people’s stomach a little The greedy insects couldn't help shouting.
also offers free viewing of Henan opera, modern opera, shadow puppetry, intangible cultural heritage performances and folk singer performances, shopping in the market, a variety of nostalgic items, evoked unique childhood memories, retro photo scenes, old pubs, old Domestic skin care products, objects with a sense of age, flash past scenes with childhood memories.
bar is no stranger to everyone, but far away from the hustle and bustle of the city, have you ever been to the bar hidden in the cave? The cave bar, relying on the original landform of the cherry ditch, transforms the existing cave dwellings on the ground, integrating rural culture, football culture, and historical culture Point factor, positioning as a cave British pub. The cave bar in the small town hides the mystery of the tavern, isolated from the hustle and bustle of the world.
In the hot summer, the night view of Cherry Valley is sultry. The football town has launched an outdoor camping project, providing tourists with tents, night lights and cave bar special dining customization, so that people who travel in the city during the day can be with family and friends in the evening Experience a happy time in nature.
"Yi Jian·Cherry Ditch" lights up Zhengzhou's "night economy"
The cherry ditch, which is woven by tourists during the day, is silent at night. "Night economy" is a weather vane that considers the economic vitality of a city. How to make Zhengzhou "night economy" brighter and more beautiful? How to add new elements to the night travel of urbanites?
last night at 8:30 in the "Yijian·Cherry Valley" "Near the entrance of the night scene light show, there are cars parked on both sides of the road, and several farmhouses open late at night, sitting in twos and threes.
"Now the night market has picked up a lot, and the attendance rate can reach 70% to 80% last year." Wang Fugen, the person in charge of the Wang Family Courtyard, told reporters that they are now open at 4:30 in the afternoon until about 1:00 the next morning. "From the perspective of order quantity, the consumption power of tourists now seems to be stronger than last year. In the past, per capita consumption was generally in the early 40s, and now it is almost 60 yuan."
"In order to attract more customers, our farmhouse has now updated some parts. The menu has also improved the outdoor lighting effects. We are currently in contact to see if we can bring in a resident performance team so that guests can have more fun while eating.” Wang Fugen said, although the impact of the epidemic has not completely subsided , But they also need to improve the quality of farmhouses and provide better services to tourists. According to the relevant person in charge of the Management Committee of Yingtaogou Scenic Area in Erqi District, in order to create a night economy, the scenic spot has launched a light show project, which fills the blank of the ecological night tour project in the province. Since the trial opening on April 18 this year , It can attract a large number of citizens traveling with their families to come and spend every day.
"Yi Jian·Cherry Ditch" Mysterious Journey is a newly created Cherry Ditch night tour light show. The project uses high-tech means such as sound, light, electricity, water, fog, and holographic projection, to embody love in the scenery, and the cherry The natural landscape of the ditch is deeply integrated.
It is reported that on June 3rd, China· Tongbai 3rd Huaihe Source Crayfish and Cultural Tourism Promotion Event will be grandly opened in Yingyegou Jianye Football Town. The "Lobster Festival" will be held for nearly two months. In the Cherry Valley Scenic Area, visitors come to a grand feast of "crayfish". This time, Tongbai crayfish loves Cherry Valley, which coincides with the current Erqi District’s establishment of Zhengzhou’s night economic pilot area. It aims to enrich the culture and charm of southwest nightlife and make Southwest tourism a new online celebrity check-in destination in Zhengzhou. Inject new elements into Zhengzhou's night tour economy.
digs out more "night economy" new blue ocean
chooses characteristic industries and development models according to local conditions. The Cherry Valley night tour project not only injects new power into the development of "night economy" in Zhengzhou, but also further enriches the night tour routes around the city. The geographical features of "ditch economy" provide a natural and high-quality environment for the development of rural scenery "night economy". Xu Jian, secretary of the Party Working Committee of the Cherry Valley Scenic Area, said that in the next step, the scenic area will focus on highlighting characteristics, adapting measures to local conditions, respecting market laws, combining government services with market demand, combining market supervision with standardized management, and combining long-term nature with seasonality. , Combine online promotion with offline sales, and combine with weekend economy, business carriers, professional companies, festival themes, etc., and make use of beneficial resources such as the cherry ditch brand, Zhuhai fishing hook, Jianye restaurant, farmhouse, ecological greenway, etc. , To organize a series of activities such as Crayfish Festival, Barbecue Festival, Grilled Fish Festival, Pastoral Bar Festival, Country Camping Festival, Night Mini Marathon, etc., to create a stall economy, a small shop economy, a night market street, and a night market block park, forming a cultural tourism in Cherry Valley The "night economy" gathering area of industries "food, housing, transportation, travel, shopping and entertainment". At the same time, focusing on the integration of "Western America" functional positioning and "ditch tourism", creating a good night ecological development circle, helping villagers increase economic income; creating a diversified and all-round night consumption model to enhance the sense of experience for tourists; taking the improvement of night economy as Breakthrough, radiate new vitality for the development of the scenic area, and promote the revitalization of the village; when the night economy meets the cherry red "Zheng", the brighter the starry sky becomes more beautiful at night.
Source: Dahe Client Editor: Shen Chen
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