Social media industry "competition", alternative options beyond Facebook (FB.US) and Twitter (TWTR.US)

Zhitong Finance APP learned that Bank of America Securities recently stated that social media has become a "focus" topic in the current investment market.

Currently, Bank of America Securities raised the shares of Facebook (FB.US), Google (GOOG.US), Pinterest (PINS.US), snap (SNAP.US), Twitter (TWTR.US) on September 1. Target price; According to Bank of America Securities, social media is still an absolute part of the industry's growth trend, while Instagram, Twitter, and snap have all achieved different year-on-year growth in August downloads. Currently, Bank of America Securities’ target prices for Facebook and Twitter have reached a new high.

However, with the continuous rise of social media, relevant market analysts have reminded current investors: “When looking for potential opportunities in the social media industry, you should also consider the fundamentals of the company’s technology. From the perspective of the overall market, many social media industries The stocks are at 52-week highs and historical highs, and even some of them are still continuing to rise.” The analyst’s first choice is snap, which closed at $23.53 on September 2, up more than 5%.

​​The analyst continued to point out: “Since the company’s first IPO, snapchat’s stock has formed a strong investment cognition foundation for investors in the market in the last three years, and the price of this stock broke through in mid-June. The key resistance level is $20. And this will become a new upward momentum for this stock, and this is where snapchat can arouse the interest of other investors. And the trading volume of this stock is more than twice the average trading volume of the market This also reflects from the side that investors are confident in the company’s prospects.” The analyst believes that: “In July, Snap will launch an impact to a high of $26 in July. If the company continues to maintain a steady growth trend, then this The stock may even rise to the company's price of $29 since the IPO. At present, in the short term, this stock may have such a situation."

However, some analysts expressed another view: "Although the industry In an upward trend, but there are still many companies whose valuations are overvalued."

The analysis agency believes: "If we choose a stock in the current social media industry, then we will choose Google as the medium and long-term Investment holdings; we will incorporate this stock into the full market capitalization portfolio. In addition, the business performance of Google shows a diversified trend, and we believe that the company will have a better performance in the post-public health event era. And I believe that the company’s operating profit margin will continue to expand in the next three to five years. So for investors, Google is a relatively safe investment project.”

In addition, for TikTok, it should also arouse investors’ attention. Note that currently Oracle (ORCL.US) and Microsoft (MSFT.US and Wal-Mart (WMT.US) formed the joint merger and acquisition parties are the main bidders for the US business of BeatByte.

The agency said: "TikTok sale The agreement shows that the social media industry dividends still exist." "Wal-Mart’s presence in this acquisition has attracted the attention of investors; in the long run, top companies in the industry such as , Microsoft, , may make investors invest. The most secure choice in this industry."

The current stock prices of Google and Microsoft rose nearly 4% and 2% respectively at the close of trading on September 2, setting a record high.