Recently, Haidilao in Taiwan, China, announced that “diners are no longer allowed to bring their own ingredients.” Many people exclaimed, “So you can bring them?” No, four people in mainland China, inspired by Haidilao in Taiwan, wrote a The post "4 people spent 74 yuan to eat Haidilao! Don't learn from us!" was posted on a WeChat marketing account, and it was widely spread. What the result is, everyone should be able to predict. Quick reading of
key points
1. If catering companies allow their own food, not only to relax their own profits, but also to indulge in food safety. If you acquiesce, the reason is probably: since the sign is for service, you must not conflict with customers due to service issues, so customers bring their own food and can only choose to accept it.
2. Any exploration of commercial civilization, once it encounters "strategy", all consumers will suffer.
Haidilao’s good thing, you can’t do it anymore.
Let’s see the result first, the result is cruel. On February 1 this year, Haidilao Taiwan (Haidilao has stores in Taipei, Taichung, and Hsinchu) announced that it will no longer allow customers to bring their own ingredients, because “the variety and quantity of ingredients brought by customers has greatly increased. It's beyond our control over food safety."
Haidilao issued a statement aimed at Taiwanese diners, canceling the requirement to bring your own food
Why is this situation? According to Dongsen News, the enthusiasm for bringing their own food exceeded expectations. Someone shared his experience in a forum in Taiwan. He brought a total of boneless hot pot beef slices, frozen cooked scallops, good mushroom combination and corn shoots to Haidilao for dinner. The ingredients valued at 3322 yuan (NTD, 712 yuan) , After seated, indicate to the clerk that you have your own ingredients, and ask if you can provide a plate for decoration? As a result, the clerk did not show any disgust, and asked if the mushrooms should be cleaned. All the ingredients that came with him were loaded on the plate and ice cubes were added. The service was very considerate.
These ingredients are all brought to Haidilao by Taiwanese diners.
Some Taiwanese customers said that they eat as a group. Under normal circumstances, the average cost per person is NT$800 (170-190), but after bringing your own ingredients, Only pay for the bottom of the pot and the sauce, and the total cost can be reduced to NT$300.
In the end, Haidilao couldn’t carry it anymore. Haidilao’s Taiwan executive explained that this kind of service (allowing to bring your own ingredients) originated from the company’s original intention. The mainland branch has always allowed guests to bring their own ingredients , and does not accept drinks. The bottle fee, there is no low consumption, unlimited meal time, even if you just eat a bowl of noodles, you can sit as long as you want. These are services that mainland people have long been accustomed to, "we never said publicly" . (The above content comes from a report by the Taiwanese magazine "Foresight" on December 18 last year)
of course needs to be emphasized that Haidilao's Taiwan store has suffered from such a situation, and some "look for it" because it was originally launched "Customers can bring their own ingredients" Haidilao in Taiwan has actively promoted the service (not in the mainland). The purpose is to enter the Taiwan market smoothly. It was only after the situation got out of control that it gave up. Haidilao itself has to bear the responsibility of ill-considered.
To tell the truth, as a mainlander, I really don't know that I can bring ingredients to Haidilao to rinse myself. But I don’t know if someone was inspired by this executive and wrote a post "4 people spent 74 yuan to eat Haidilao! Don’t learn from us!" and posted it on a WeChat marketing account. The spread is very wide.
These are the ingredients that the four diners brought to Haidilao
. As they thought, although the waiter at Haidilao looked embarrassed, they did not refuse any request. They not only cleaned vegetables and meat, but also installed them. Put ice cubes on the plate, and the four people also asked the waiter to help them "wrap wanton" and squeeze the juice with the fruits they brought.
As long as the skin is thicker, people can always be invincible.
Of course, most netizens have infinite contempt for these four of them, but what we can't think of is that the behavior of these four people may have caused consequences. On February 3, Haidilao’s WeChat account replied to a question about bringing in ingredients, saying, “If you don’t have ingredients in the Haidilao store, you can bring your own, but in order to ensure food safety, the store needs to keep samples of the dishes.”
pay attention to this caliber. It is allowed to bring your own food, which has become the food that is not allowed in the store, and for food safety, it needs to be sampled and stored first.To be honest, I still feel sorry for Haidilao, to see if it drives people to this point.
Catering companies allow their own food to take a big risk in exchange for less friction.
Our judgment on many issues does not come from common sense of law, but from the recognition of business rules. For example, most catering companies are not allowed to bring their own drinks, but there are still many people who choose to bring their own. There is a tacit understanding in this: Although the profits of drinks are high, they are not all of the profits of the catering enterprises. It's not necessarily a wise choice when it comes to entanglement with customers about drinks. Therefore, the attitude of most catering companies is to close one eye or to charge a certain percentage of service fees.
restaurants refuse to bring their own drinks, in fact, there is a lot of bargaining space
also refuses to bring their own drinks, change the scene, the severity of the implementation is immediately different, such as bars and ktv, almost all the profits come from the drinks, this time you self Take it, isn't it killing others? Therefore, in different business scenarios, most of us will grasp the bottom line of others.
Why did those four people go to Haidilao to spend 74 yuan and come back triumphantly to write a manuscript, and they would suffer heavy artillery attacks from netizens? The reason is that their behavior exceeds the "degree" that everyone recognizes in business rules.
If you go to Chaoshan beef restaurant and choose to bring your own beef, go to eat roast chicken, choose to bring your own rooster, drink fresh fruit and squeeze your own fruit, then others will not think that you are here to consume, but that you are here to smash Yard. Although Haidilao also has the cost of pot bottoms and seasonings, the main source of profit is still from the dishes. Four people sat there for 74 yuan and ate for 3 hours. Haidilao will definitely lose money. The profits of catering companies are not as generous as everyone thinks. , Especially Haidilao has deployed very sufficient manpower due to service issues.
Haidilao in Taiwan has previously promoted "you can bring your own food", while Haidilao in the mainland has not promoted this. The standard is: I don't say, but there are customers who bring it. Don't conflict or refuse to ask. We can guess that the reason why Haidilao stores in mainland China adopts this strategy should not be complicated: since 's signature is service, it must not conflict with customers due to service issues, so customers bring their own food and can only choose to accept it. But Haidilao itself does not want to encourage such behavior, and a normal catering company does not want to encourage such behavior, so this is "I don't say it, a few people know it doesn't matter" approach. If
catering companies allow their own food, it will not only relax their own profits, but also indulge in food safety. Going to eat hot pot, it’s common to come back with stomach upsets. If you bring beef to shabu yourself and come back with food poisoning, is this a Haidilao pot or your own pot? It may not be clear at that time. , So Haidilao said very pitifully, "If we bring food, we must first take samples and keep them", making it the same as the Food and Drug Administration.
Any exploration of commercial civilization, once it encounters "strategicization", all consumers will suffer.
Our slogan for Pizza Hut is "Give me a small bowl and give you a miracle!"
Our mission of stacking salads is "There is no highest , Only higher!"
Our goal of eating Pizza Hut is to "eat Pizza Hut!" What
is talking about is a long time ago, and many young people may not have heard of it. In 2008, Pizza Hut’s salad buffet was always crowded with young people. They put yellow peaches, corn and other fruits and vegetables into the small salad bowl as they did in a game like a competition. When the steady "Salata" appeared, other people and even the waiter next to him would open their mouths.
In 2008, there were thousands of master-level photos of this kind of salad on the Internet. There were thousands of
at the time. The Tianya community, Renren.com and other forums were filled with all kinds of guides and show off posts about Pizza Hut "Salad Architecture" . Some people ridicule, if it is put now, the scene should be almost like a popular post on Zhihu-"What kind of experience is it like to build a 9-story salad tower on Pizza Hut?" The result is obvious. In 2009, Pizza Hut's mother The company Yum China announced the cancellation of the salad buffet. At that time, many people expressed their dissatisfaction on blogs and forums. The official reason given by Pizza Hut was that "the salad buffet can no longer meet the needs of customers."
Until today, there are still people who miss the victorySalad buffet for customers. If the time goes back to 10 years ago, will we face this kind of commercial exploration with another attitude? Give you a bowl, as many as you can, this is based on the trust of "access on demand", this is an exploration of a system that consumers can control the amount of food. Regrettably, this kind of exploration cannot resist all kinds of "tower tower strategy" on the Internet.
Let me talk about a very similar thing. If you play a game called Clash Royale with an Apple phone, you will find a strange phenomenon: the price of buying gems in the game is equal to the price of buying on a certain treasure. Times. Why can e-commerce be so cheap?
In China, many smart players and merchants (as shown in the picture below), after purchasing props and gems in the ios mobile game, they can apply for a refund through rogue methods, and then get a full refund from Apple, and the props will be refunded after the refund. You can get it for free without refund. So, 3 times cheaper is understandable, right? Because they didn't spend money at all.
How to refund smoothly after purchasing the game service, there are also many strategies such as
, Apple often chooses not to pursue it, because it is a "rule loophole" after all, but it is not completely impossible to investigate it. For example, the player who used the rules to "refund" and sold game coins on a certain treasure was out of luck. In 2015, the post-90s Xiao Xu learned that he used his mobile phone to buy game currency from Apple’s APP STORE account, and he applied for an unconditional refund for the first time. He used the same method to buy mobile phones such as "Daily Xuandou" and "Nationwide Miracle". Online game currency, fabricated false reasons to apply for a refund from Apple. Not only that, he also opened a Taobao shop online and used this method to make money. In 2016, the People’s Court of Wucheng District, Jinhua City, Zhejiang Province pronounced the first instance of this iOS malicious refund case in accordance with the law. Defendant Xu was sentenced to six months’ imprisonment, suspended for one year, and fined 15,000 yuan for committing fraud. The consequence of the exploitation of "vulnerabilities" like
is not that a few people are sanctioned by law, but that if there are too many people, Apple will inevitably review refunds from China. In extreme cases, cancel the game purchase Refunds are not impossible (you can’t get a refund if you buy on the Android platform). In the end, most honest consumers are the ones who suffer, who have lost a legitimate right.
returned to the Haidilao incident, allowing customers to bring their own ingredients, also based on the flexible business rules of understanding when someone occasionally used them or had special ingredients. If consumers make full use of the flexibility in business rules and "strategic" any merchant's concessions, the final result will be to hinder the progress of commercial civilization.
-
-
-
-
-
-
-
-
-
-