Forex Tianyan APP News: Today I’m going to talk about fast-handed movies, yes, horizontal screen movies.
In Kuaishou's pay plaza, the most popular movie "Jiangcheng Huahuo" sold 924,000 copies at a price of 3 yuan, with a box office of 2.772 million. What is the concept of
? The movie "Pure Heart · Dreaming Performing Arts" had a box office of 1.2 million on the day it was released, and the final box office was 2.25 million after it was withdrawn. "Jiangcheng Huahuo" is nearly a quarter of the box office revenue higher than "Dream Entertainment Circle". Below is the top 10 box office rankings. There is a slight delay between the statistics of
and the current actual box office.
If Kuaishou pay movies are understood as a kind of online celebrity movie, then it has been quietly sharing the pie with theater movies. Since the outbreak of the
epidemic, most of the movie theaters at home and abroad have been forced to change their archives, and a very small number of them choose to "transfer to the network".
At the same time, film creators with daily livelihoods of over 100 million are making small profits but quicker sales. In addition to short videos, live broadcasts, and short dramas, relies on long videos of 1-6 yuan to “make a fortune” with silence. can even see veteran Hong Kong stars speaking Putonghua in the movies they make.
Luo Yingjun starred as the villain in the play, there are still 94 editions of Huang Yaoshi’s vigor
fast-hand pay-to-play movie telling what stories? Who is making it, and who is watching it? We saved a few takeaway money to experience it, and it was really a boat racing experience. What does
fast-hand movie tell?
Grassroots heroism
Currently, the entire Kuaishou paid content is hidden in a relatively hidden corner of the App.
There are three entry paths we found:
1. Follow @快手Pay Content Assistant, click to enter the paid content square.
2. Search for any account with paid content (such as "Little Gigi"), click on the homepage to select, enter his paid movie channel, scroll down to the bottom, and enter the pay square. The "movie" module under the
pay plaza is the legendary Kuaishou small movie partition. There is no specific ordering rule for the display of the works on the page. The underline of whose works you see is very fate. The length of
movies ranges from 20 minutes to one and a half hours, and offers 1 to 6 minutes for trial viewing. Among them, there are more than 10 works paid by more than 100,000 people. ’s highest-selling "Jiangcheng Huahuo" tells a story: the protagonist of
(Hong Nan) is a philanthropist-style debt collector, who is good at slapping a sweet jujube to eat, and always asks for debts with a dark face. , And finally release water to the creditors and pay for the bottom people in adversity. In a debt collection, the male protagonist met the female protagonist who was paying the debts for his father. At first sight, he launched the domineering operation of "being a girlfriend for a month to pay off the debts". After deep roots in love, he even wanted to wash his hands for the female protagonist. In the end, the two ended up tragically under the multiple impact of life pressure, misunderstanding and terminal illness. The movie
received 405,000 reviews and scored five stars, which basically represents the highest level of box office performance and reputation of Kuaishou movies. The overall texture of is close to the popular perception of "net big", with the basic elements of the film, including some interesting details: the brawl at the beginning of
, the string music is inserted, and the picture is upgraded to set off the fast-handed old iron's performance. Bringing art, sturdy and exquisite; in the
emotional scene, facing the heroine suddenly jumps into his car, the hero will hurriedly stretch out his hand to disperse the smell of smoke in the car; after the heroine leaves, the hero secretly beats himself I blame myself for not being able to speak;
, a key prop to promote the emotional development of male and female protagonists, is a close-up feature, which also highlights the clumsy supplementary handwriting due to poor education. The brush strokes are very simple.
also tells the story of the love between the thief and the blind girl. "The World of Flowers", "The Blossom of the Sun" and the "Another World" performed by Hong Kong star Luo Yingjun all focus on exposing evil forces. We found that, is in Kuaishou, hot movies have some content rules :
1. The male protagonist usually has a gray backgroundMost of them are forced to open business against their original intentions. The story lines are whitewashed and redeemed, and their hearts yearn for a peaceful and legitimate life;
2. Female characters are mostly silly and sweet/instrumental, and the main function is to give Yuan itself an abyss. The male protagonist uses light and hope, accompanied by misery, sadomasochism, heroes to save the United States and other plots;
3. There is little kiss scene between the actors and actresses;
4. Resolving grievances with the villain is the biggest contradiction in the film;
5 . The hero and his brothers have the strongest combat power, accompanied by a plot of 1 player VS multiplayer and victory;
6. / The final chapter is mostly a big battle, the protagonist group lives to the death, defeats the evil forces, sings the friendship, Love, affection, justice and other positive energy endings.
This seems to convey a basic content of fast-hand movie content: the helplessness of the bottom society, the yearning for love, and the grassroots heroism.
In addition to the tragic style of the gangster past, there are also attempts by creators to make comedies, such as "Little Jiji, the Rageous Little Jiji", "Ji Ge's Breaking into the Yellow Robe in Beijing". Many plots pay tribute to the Zhou Xingchi movie "Kung Fu", 77,000 People give a 4.5-star rating.
The protagonist’s TV at the beginning of the film is exactly "Kung Fu"
lines from "Kung Fu": a cloud-piercing arrow, thousands of horses to meet
style and action are all tribute to Stephen Chow
local language also often becomes fast-handed film creation The focus category of the author. was called "Huanxian Micro-movie" by its creators. It was shot in the local dialect of Gansu. Since its release on March 6, a total of 14,000 people have purchased it. A large number of comments say "I'm crying."
Surprisingly, in the minority languages of , the performance of Yi creators is particularly outstanding. , a large number of Yi creators create original Yi language movies in Kuaishou and pay more attention to female roles in life, such as "Mom Love me again" etc. Among them, "Ayi A Niu", which shows ethnic marriage problems, is priced at 5 yuan and is the sixth best-selling site; "Ancient Distance" with a similar theme is priced at 6 yuan, which is a full 45,000 purchase.
's current Kuaishou movie library, more content focuses on the low-level, niche groups, and the warmth of ordinary people. Although there is no lack of counterattack and heroic fantasies of invincible all over the world, the core characters of often light a cigarette on the side of the road late at night Ordinary temperament. This down-to-earth "natural interpretation" of may be the reason why many old iron commentaries "feel better than those in the cinema".
People who make movies in Kuaishou:
From short play player to long video trader
did not have much hope for this film and television division, but gained some surprises, such as who has been on CNN's little Gigi.
You may have seen the work "You bad old man is very bad", and the male protagonist in the "yellow robe" of Meituan's jacket is this Xiao Jiji from Pantang Village, Guangxi. With a higher vocational degree, she dropped out of junior high school and became Bei Diao. During the Spring Festival of 2016, she accidentally learned that Kuaishou could make money, so she plunged into it. Although Kuaishou at that time was not a good platform for monetizing short video content, even the live broadcast did not open until half a year later.
has never learned to shoot or cut. Xiao Jiji's content is based on his own exploration. The countryside and villages are all his shooting locations. It was unknown for 2 years before the fire. In 2018, “bad old man” became a buzzword, and Xiao Jiji also appeared on CNN’s website as a representative of a farmer’s internet celebrity.
Xiao Jiji's comedy has Stephen Chow's shadow, which is nonsensical and makes people want to cry when they smile.
This Valentine’s Day, "Yellow Robe Plus Body" is online in Kuaishou, is priced at 3 yuan, and the trailer has reached 12 million. A fan commented on : "Do you look down on Lao Tie for three yuan? I bought a box of instant noodles for you Only three yuan?" "The quality of the movie was shot." Someone saw themselves in the movie, taking care of many young people who went out to fight, showing all kinds of difficulties and sinister hearts. In this society, there is no background. Work hard, come on! "More comments from
praised him as a good actor, "The story is so funny, I cried with laughter", dropped out of schoolAfter doing odd jobs, the years of making videos in obscurity were finally rewarded in the box office of more than 600,000 yuan and the praise of the old iron. According to a report by Red Star News in early 2019, relying on the income from live streaming and receiving advertising, Ji Ji not only helped The family paid off the debt owed for repairing the house, bought a lot of furniture and electrical appliances, and also contracted the tuition fees for the two younger brothers. "
At this time, I suddenly understand the mood of the star-chaser girl supporting my brother's acting/singing career: wants my brother's efforts to be seen by the world! The same is true of the old Tiejianghu, supporting the grassroots celebrities who have dreams of actors Going to the larger world, is only 3 yuan, Ji Ji charged me!
Another representative small film creator "Hong Nan", he participated in "Jiangcheng Huahuo" and "Hua Kai" "Sunny", "Huahua World", "Southern Expedition and Northern War" and other fast-moving top-selling movies, and often work as a producer, he has been in the short video industry for 4 years. On his homepage,
shows that he belongs to The well-known Kuaishou guild "Zhangmen" frequently cooperates with "Butter and Cream", "Boss King", "Heifumei", "Yayin", etc. in Kuaishou. The form includes many paid movies mentioned in the previous article, as well as everyone A large number of skits on the homepage.
Whether it is a movie or a skit, these professional plot creators basically belong to the same content universe. In the content, each actor of has almost the same personality and performance characteristics. The actors themselves often It is integrated with the characters in the play. For example, "The Butter Boy" in "Huahua World" is called "Zhou Xiaosheng", and the fan group name "Heping Road" is exactly the sphere of influence of his role in the play. Road name.
, from short dramas to paid movies, seems to be the natural path for these creators to open up multiple forms of realization with their own personal settings. These creators who focus on the content of short dramas both have a certain commercial value. Not long ago, Kuaishou was officially official. In the April "Super Fast Order Receiving Business Awards" list, "Hongnan" ranked third. The personal slogan of
"Hongnan" is "The society makes you call the wind and the rain, I am Hongnan not worthy of you ". This may represent a form of concept in the creation of many Kuaishou film creators: , as a grassroots, has its own suffering in the face of society, but everyone has his own way, and ordinary may not necessarily lose.
short video platform Movies,
, do you pay for it?
Even if hundreds of thousands of people pay in the Kuaishou movie zone, has to challenge the user’s original consumption habits. is watching movies on the short video platform, and may still have some problems, such as There are several flaws in the Kuaishou film and television division:
function modules are too "low-key", if you are not a professional practitioner or senior Internet celebrity fans, it is difficult for to find the content square ;
is underdeveloped in terms of user experience, ordinary video mobile terminals has the functions of clicking the center of the screen to pause, swiping the screen left and right to move forward and backward, swiping the screen up and down to adjust the volume and brightness, etc. has not been installed (only the progress bar can be used on the screen during playback, and double-click to light up the red heart to show that you like it); Will automatically generate a small share Program page, but after scanning the small program code, it will display "The work is under review, please watch later", and the content cannot be viewed smoothly;
users can only watch the content on the mobile phone APP after paying for the purchase. The applet or computer Unable to realize . Since this year,
has intensified the intrusion of long and short video platforms. In essence, is competing for user time. Short videos on cinema movies are also self-help during special periods. One of ’s iconic events is the high-profile announcement of ByteDance’s purchase of the Lunar New Year movie "囧Mo", which users can watch for free in Byte-based products such as Douyin and Watermelon. Kuaishou Film and Television also announced their first and theatrical movies this month. Cooperation and launch "Empty Nest".
We found in actual viewing that there is still a great mismatch in viewing long videos on short video platforms, and it is actually difficult to keep users who are attracted to users for a short time. Kuaishou celebrity fan movie may be another mode. The duration is only 30 minutes. Native celebrities have their own traffic. This looks more like , a platform for celebrities to realize their dreams. At least from the perspective of the entrance, this does not yet occupy an important position in the platform.
But what about it. Small movies carry the grassroots film and television dreams. At the moment when a good film is rare, you can still see someone working on film and television in earnest, even though it looks rough. Maybe one day, we will see Xiao Jiji from elsewhere, and the new one looks up: actor Xiao Jiji.
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