"Mulan" pulls Disney+ app downloads surge 68% last weekend

Wonderful barrage, all on the client side &xe61d;

reported on September 8 that Disney’s latest movie "Mulan" used unorthodox media streaming to drive online streaming. Requirements for the application Disney+. Over the weekend, Disney+ downloads rose by 68% to 890,000. In addition to the surge in downloads, consumer spending on this app also increased by 193% from a week ago, reaching 12 million US dollars.

The movie will be released in the mainland on September 11, starring Liu Yifei, Donnie Yen, Jason Scott Lee, etc., with Gong Li and Jet Li in particular.

"Mulan" is based on the 1998 Disney cartoon of the same name. It tells the story of a woman who disguised herself as a man and joined the army on behalf of her father. The film was originally scheduled to be released in North American theaters in March this year, and has been changed several times due to the new crown epidemic. Disney’s distribution strategy for this film is to launch the streaming media Disney+ in North America on September 4, and there is no Disney+ business or theaters that have resumed work. Countries and regions will continue to choose the form of cinema distribution.

Earlier, according to Thainet reports, due to the impact of the epidemic, the movie "Mulan" has been pushed back and forth. Recently, "Mulan", which was finally released in Thailand, rushed to the top of Thailand's 2020 movie box office on the first day. No. 1 on the daily box office chart.

Following Thailand, "Mulan" has also become the No. 1 box office chart of Singapore's 2020 film first day! The official website of Singapore Disney announced the news on ins, which could hardly conceal the joy.

Many netizens said that although there is a discrepancy between the live-action movie and the animation, it is still Disney. After waiting so long, the movie is very interesting; some netizens said that Liu Yifei's acting skills are very good; some netizens said they want to go to the second brush; Some netizens said that Xiao Shui's Thai dubbing was very good and did not disappoint the audience!

(responsible editor: Li Si_NBJ11322)