"Hey, old acquaintance, I would like to introduce my new identity to you-the agent of the Zhuxiaoli community. From now on, I will wrap your fresh paper!"
has been posted in the Ziyun Jinsha Community of Qingyang District in the past few days. The elevator advertisement inside has become a hot topic for many residents. In the advertisement, it is not someone else who endorses the fresh bamboo paper, but Zeng Xiaoyan, who runs a stewed vegetable shop outside the community. Everyone is very curious: why does 's eldest sister who sells stewed vegetables board the elevator advertisement?
Actually, Zeng Xiaoyan's advertisements are not unique. From January 1st, the bamboo small lily paper jointly created by Chengdu Business Daily Marketing Planning Co., Ltd. and Sichuan Wenxuan Baowan Supply Chain Co., Ltd., has developed community brokers in 20 communities and helped them to take pictures. Take photos and get on the elevator ads. The broker in the community has an exclusive distribution code. In the future, if the residents of the community want to buy fresh bamboo paper, they can directly scan the code and place an order.
(Zeng Xiaoyan, the agent of Zhu Xiaoli community)
is fun! The eldest sister who sells braised vegetables got on the elevator advertisement
"Recently, many neighbors have to ask me about advertisements when they come to the store to buy braised vegetables. Haha, I think it's funny. I didn't expect to be advertised one day." 36-year-old Zeng Xiaoyan is on Beisen South Road She has been selling braised vegetables for more than 5 years. She said that some merchants had asked her to sell products before, but they needed to stock up. It was the first time that products such as bamboo small lily paper were scanned online and purchased. "Order-based production, direct distribution to home, I accept this method very much, and I would like to recommend it to more neighborhoods."
Oak Grove West Street Beauty International Store Manager Li Qian recently also because of the advertising broadcast of the agent in the Take Okasa community Became a celebrity in the area. "In the beginning, I was not interested in promoting bamboo small hats. The samples left by the producer were kept in the store. Later, several customers said they were good and asked where they can buy them." She said that became a community broker equivalent to opening. An online store, this way of selling paper is very new.
20 community brokers radiate 200,000 residents.
Bamboo Okasa community brokers, some engage in community catering, supermarkets, laundry, beauty shops, how do they choose?
"We select points and determine candidates based on brand tonality and target customer groups." The producer said, first of all, Zhu Xiaoli is a mid-to-high-end fresh bamboo pulp household paper, which we hope to choose It is a well-known mid-to-high-end large-scale property in Chengdu, with an average price of more than 20,000 yuan, a high occupancy rate and a large number of residents; secondly, community brokers should have self-operated stores near the site, and they should have a large passenger flow. He is an old face of neighbors in the neighbourhood, who likes to communicate and share, and the neighbor relationship is very good; third, considering the characteristics of bamboo small paper, community brokers only do product experience and sharing in the store. Residents can scan the store for distribution if they are interested. The order is placed by the code, and the producer is directly matched to the home. Based on this, Zhu Xiaoli Fresh Paper finally selected 20 community development agents including Blu-ray Bimantine and Poly Champagne Guanghua. It is estimated that each spot can radiate 3000-5000 households, and 20 spots can radiate more than 200,000 nearby residents.
Producer: Focus on the community, try to monetize the community. After the broadcast of the
Take Okasa community broker advertisement, it not only became a hot topic among residents, but also attracted strong attention from the industry. Regarding this marketing method, Xinhua Winshare's Sichuan Winxuan Baowan Supply Chain Co., Ltd. believes that community brokers connect online and offline, and they deeply interpret the advantages and quality of bamboo small lilac fresh paper from neighboring neighborhoods, and generate recommendations to guide consumption In this way, the willing residents of can directly scan the distribution code to purchase. In this way, they can obtain accurate, effective and high-quality customer groups.
"It's not uncommon for marketing to enter the community, but it's the first time that we package community agents as stars, advertise them, help them establish a professional image, and promote products to surrounding residents." Chengdu The person in charge of Commercial Daily Marketing Planning Co., Ltd. said that in the new retail era, sinking communities is a new development direction. As a leading local media e-commerce company, we want to try this kind of monetization ability in the vertical community field, and give it to the agent of Take Ogase community. Advertising is not a gimmick, but a real focus on the community, focus on family consumption, and the user experience.
Bamboo Okasa Fresh Paper is produced in the same month, and it is delivered directly to the home
What are the criteria for evaluating a good household paper? Safety, comfort and flexibilityToughness...These are all important. However, as a monthly order-based production and distribution of bamboo pulp fresh paper, Bamboo Okasa also gives an answer, which is freshness!
The paper-making raw materials of bamboo small hats come from Leshan Muchuan, the "Hometown of Bamboo in China". The climate here is humid and rainy, especially suitable for bamboo growth. From the perspective of production technology and process, it only takes more than 1 hour to produce bamboo pulp and base paper from bamboo chips, and it only takes 2 to 3 days to process bamboo pulp and base paper into household paper. In order to avoid the long-term backlog after mass production, the paper towels are damp and deteriorated. Take Okasa adopts an order-based production. According to the number of family members, the package is customized for different combinations of rolls, draws, and strips. has no middlemen to stock up the goods, which ensures the freshness of the tissues. Only fresh enough is healthy enough.
At present, the first batch of bamboo Xiaoli bamboo pulp antibacterial paper has been sold in Chengdu. Scan the QR code and follow the WeChat public account "Zhu Xiao Li" to place an order, or find the agent in the Zhu Xiao Li community near the community to buy. See if there is a Take Okasa community agent near your home? Scan the QR code to follow the WeChat public account "Zhu Xiaoli"
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